Julie Stapf Email & Phone Number

Pittsburgh, Pennsylvania, United States

Cleveland, Ohio, United States

• Developed, implemented, and directed revenue generating sales and marketing programs and admissions of 250,000+ annually. Promoted an average of 120 performances annually at Severance Hall, Blossom Music Center, and.
• Led sales and marketing team in strategy and execution of all promotional campaigns including subscription, audience loyalty, retention, and new customer prospecting resulting in double digit revenue increases.
• Instituted demand-based revenue maximization model with scale of house and demand-based pricing strategies.
• Established and implemented Members Club, an industry-leading app-based perpetual subscription program, building customer loyalty and increasing purchases from 5 to 12 concerts annually.
• Provided strategic direction and oversaw implementation of Rewards program.
• Oversaw creating and launching a new branding system, resulting in a refreshed and cohesive brand identity. Provided creative direction for annual promotional campaigns.

United States

• Spearheaded implementation of the Orchestra’s nationally renowned Center for Future Audiences initiatives, resulting in 45,000 admissions annually, 20% of the total audience.
• Analyzed sales and patron data and conducted marketing research to inform and implement data-driven decision-making. Created models for sales forecasting and pricing.
• Managed multiple projects including digital and social media strategies, ensuring the strategic implementation of social media, website, and app development.
• Achieved net promoter score of 89%. Co-chaired a Board initiative to examine and improve Guest Experience and oversaw the implementation of data-driven findings.

Hartford, Connecticut, United States

• Led Marketing, Public Relations, Call Center, Box Office, and Front of House / Concessions teams in the development and execution of marketing strategies generating $4M in sales annually. Prepared department revenue.
• Increased revenues from single ticket sales 35%, achieving record sales revenue and attendance in the 2008-09 season.
• Developed marketing strategies for all products, including pricing and positioning. Identified and implemented opportunities for demand-based pricing and inventory management systems, gaining $40K in annual revenue.
• Led staff team cross-platform advertising and promotional strategies. Developed creative briefs, advertising, and promotions plans. Oversaw innovative design, copywriting, and production.
• Oversaw media planning and purchasing and negotiated media and corporate sponsorships.
• Oversaw website re-design and CRM system conversion. Used Patron Edge CRM.

Detroit, Michigan, United States

• Directed the development and execution of seasonal and annual marketing strategies, generating sales of $10M+ annually.
• Increased sales revenue for core products by 14%.
• Generated $120K by implementing a demand-based pricing and inventory management system.
• Directed internal staff team and external agencies in planning and executing communications strategies for direct mail, print, radio, and television advertising. Wrote and produced creative for print, radio, and video.
• Directed activities of telemarketing call center, grossing $1.4M annually.
• Acted as chief company liaison in two seminal industry-wide grant-funded audience research programs. Served on regional arts council committee that researched and implemented collaborative community database and.

Washington, District Of Columbia, United States

• Exceeded enrollment projections 18% by planning and implementing marketing strategies.
• Managed enrollment and analyzed registration patterns for 3,200 students in 90+ courses.
• Oversaw CRM data conversion and list segmentation of marketing databases. Used Blackbaud.
• Created and implemented brand identity.
• Implemented a web-based course enrollment system.

Washington, District Of Columbia, United States

• Planned and implemented national and local media publicity strategies, including the 1997 Presidential Inauguration. Created a press guide utilized by international media outlets.
• Organizational spokesperson and wrote copy for press releases, newsletters, PSAs, and programs.
• Designed direct mail, brochures, and newsletters.
• Planned objectives and executed trade show exhibitions, including designing booths, messaging, and driving traffic.

Master Of Arts - Ma, Marketing

Bachelor Of Music

College-Conservatory of Music