Anna Fleeman Email & Phone Number

Franklin, Tn, Us

Arlington, Virginia, Us

Responsible for the design and implementation of marketing/survey research methodologies – both qualitative and quantitative – for large-scale projects across industries. Led GTM research, strategies, and initiatives as well as DVF analyses, challenge mappings, user experience testing, and consumer journey research.Leveraged my expertise in (a) crafting intricate yet easily-programmable questionnaires for digital and mobile phone surveys; (b) designing reputable sampling protocols, namely stratified sampling, within household sampling, and other nuanced sampling; (c) moderating focus groups, IDIs, and 1:1s to gain valuable, often tacit, insights; (d) choosing the most appropriate statistical analyses based on questions asked, data captured, and sample sizes; and (e) presenting about the project on audience-appropriate levels for both business development/proposal work and post-project client deliverables.Most important, made a difference with regard to KPIs, OKRs, and stakeholder expectations via sound marketing endeavors and research methods.

Columbia, Us

Co-founded Creatrix in 2006 with Sami Elhini, joining full time in 2013. Creatrix was an identity management company specializing in systems integration and software engineering with expertise in biometrics. CISO Global acquired Creatrix in 2022.As Creatrix's Managing Director, I was responsible for all company operations - that is, all corporate Marketing, Research, HR, Accounting - and leading business development (BD). As BD lead, I won millions of dollars of work and developed/maintained great relationships with customers such as Accenture, IDEMIA, Lockheed Martin, and Leidos. I managed all MDNAs, SOWs, and contracts, fostering and maintaining positive B2B and B2G relationships with clients, vendors, and professional contacts. Quite the accolade is that Creatrix served as an integral subcontractor on large-scale Federal programs for many years even as prime contractors changed (which is not the norm).Further, I honed my marketing skills formulating marketing collateral and designing conference booths as well as increasing the social media presence for Creatrix.As a business leader in the Baltimore/DC area, I was appointed to the Howard County (MD) Chamber of Commerce Board of Directors and served as a GovConnects Advisory Council Member.After Creatrix's acquisition by CISO Global (formerly Cerberus Sentinel) in June 2022, I was the Director of Marketing. Herein, I expanded my knowledge of the technology field, namely in commercial cybersecurity and gained additional expertise in HubSpot, Google Analytics, and other marketing tools used by larger companies.

Rockville, Maryland, Us

Responsible for the survey design and methodology, operational management, and/or data analysis of several research projects for government, commercial, and academic agencies such as: Minnesota Teen Pregnancy Prevention Study, MUSC Web Intervention Depression/Anxiety Study, VA Medical Research Program Evaluation, National Alzheimer’s Survey, Allergic Rhino-Conjunctivitis in America Study, Transitional Living Program Evaluation, National Survey of Child and Youth Safety, and the Contraception in America Study.Directed and mentored a staff of project managers, research analysts, and assistants while working successfully across departments – IT, Operations, and Statistical Services – to resolve issues while balancing costs, business development needs, and best research practices.Managed the proposal process including the coordination of technical aspects and budgets from various departments within the company as well as preparing the final document and presenting to clients as needed.

Columbia, Md, Us

Responsible for the methodology of more than $5 million/year in revenue-producing custom research. Managed the full cycle research process for Fortune 500 clients like Disney as well as SiriusXM and for smaller firms such as local sports teams and radio groups targeting rare populations.Designed questionnaires, sampling protocols, analysis plans, and presentation decks for custom projects as well as constructed within network site-selection methodologies for a variety of media-related networks, instituted rigorous sample size guidelines, and improved the within-household-selection-methods for all custom work.Honored with Arbitron’s Values in Action award.

Columbia, Md, Us

Designed, implemented, and analyzed large-scale research methodology tests/studies - both qualitative and quantitative - related to Arbitron’s syndicated Radio Ratings.Spearheaded the survey research and operational methodology related to the inclusion of cell-phone-only households and led the initial stages of the address-based-sampling research strategy of the syndicated radio service.Developed and managed the Chinese Diary Project that measured radio listening of Chinese-speakers and served as project lead on The Bedroom Project, an ethnographic study of young adults’ media habits/perceptions.Conducted cost and response rate effect modeling for numerous research-related projects and large-scale implementations, assisting with forecasting, budgeting, and long-range strategic planning.Key subject matter expert on several company-wide teams responsible for implementing new initiatives, testing software changes, documenting databases, and improving the survey performance rates, including the writing and review of IT requirements.Received more than 10 Arbsolutely Fabulous awards, as nominated by staff, peers, and supervisors and honored with Arbitron’s AllStar Award, highest company accolade.

Columbia, Md, Us

Accountable for the on-target delivery of Arbitron’s radio ratings including predicting performance rates of RDD phone samples for nearly 300 metro areas at near-perfect levels for 17+ quarterly surveys.Managed several analysts and technical staff in a collaborative, time-critical production environment.

Bachelor'S

Master'S, Measurement & Quantitative Methods (Statistics)