Anna Hofmann Email & Phone Number

Denver, Co, Us

• Collaborate with Guidehouse team to create strategic recommendations for hospitals and health systems across the United States• Run Excel analyses to inform strategic considerations, evaluating factors such as market attractiveness, geographical trends and projections, and research insights from stakeholder surveys and interviews• Create PowerPoint materials that leverage data to creatively “tell the story” while soliciting client input and perspective to direct approach • Ensure projects stay aligned with outlined schedule and contracted scope of work, follow-up with internal and external stakeholders and create and refine deliverables (e.g., PowerPoint decks) according to client feedback• Support business development and sales initiatives through proposal editing and development

Nashville, Tennessee, United States

• Oversaw business intelligence (BI) tool selection and implementation, liaised with data vendors, consulted with operations and product teams, advanced project beginning with RFI• Communicated with health system clients to share, analyze, and evaluate product usage and performance metrics• Created Excel and PowerPoint materials for COO and VP of Operations, collaborate with operations team to establish processes to support a fast-paced health tech startup environment

• Assisted 500THz founder with 4 marketing strategy projects in healthcare, finance, and restaurant categories• Analyzed 500+ pages of qualitative data, creating 6 recommendations for a health system to improve the patient experience• Conducted a competitor and positioning analysis for a NC brewery looking to expand its regional footprint

• Managed creation of 20 page branding guide for Teladoc clients, overseeing multi-team project from ideation to completion • Created an 18-message email campaign for 375+ healthcare clients • Analyzed 8 web pages and provided recommendations for optimizing SEO • Redesigned a direct to consumer marketing strategy guide, outlining best practices for 330+ consumer telehealth programs

Chapel Hill, North Carolina, United States

Project: Closing the Gap in Socioeconomic Disparities in Cancer - Using Neuroscience and Social Psychology to Improve Cancer Prevention Messaging• Drafted 60+ health messages to encourage positive health behaviors • Assisted UNC faculty members in developing a compelling cancer prevention campaign

Chapel Hill, North Carolina, United States

• Prepared menu items for customers per company standards• Communicated with customers to deliver optimal guest experience • Welcomed customers upon entry; fostered hospitable and engaging interactions

• Assisted UNC mass communications doctoral candidate with dissertation research • Analyzed digital marketing content of 10,000+ member organization• Gathered metrics from social media platforms with 12,000+ followers to inform engagement strategies

• Completed detailed research for HOPE’s grant writing team, drafting 2 program impact reports to supplement grant application materials • Researched and presented strategy for optimizing digital and blog content for SEO• Contributed content for HOPE’s marketing communications team, including 2 blog posts and 2 email updates for audiences of 3,000+, including donors and major stakeholders• Synthesized and wrote client stories of impact to communicate HOPE’s mission to stakeholders• Analyzed past marketing campaign data and shared strategies for optimizing reach and influence• Researched and drafted informational profiles for 6+ countries for marketing and fundraising purposes

Durham, Nc

• Leveraged social media platforms to educate, engage and mobilize 750+ volunteers• Analyzed Facebook data to heighten organizational reach and relevance with visual content• Developed and executed Giving Tuesday social media and email marketing campaign• Assisted in volunteer communications via Salesforce

Hollsopple, Pa

• Trained in Wilderness First Aid/CPR and led 4 overnight wilderness trips (rafting, kayaking)• Managed and cared for over 120 girls each 2-week session; mentored 10 girls in a cabin• Delivered motivational messages to 340+ campers and 70+ staff

Bachelor'S Degree, Advertising & Public Relations; Health, Analytics & Behavior (Interdisciplinary), Cum Laude

Activities and Societies: Buckley Public Service Scholar, North Carolina Study Center, College Collective, Dean's Advancement Council, UNC.

Minor, Business Administration

Activities and Societies: Undergraduate Marketing Club