Anna Gish Email & Phone Number

California, United States

Newark, California, Us

- Defined global Midsize Platform Strategy and long-term vehicle plan for 4 regions- Spearheaded development of 3 new products in the Midsize segment from Program Start to Tooling Kick-Off milestones, including body types, powertrain options, product attributes, trim structure, pricing, volume projections, audience, positioning- Designed unique selling propositions for each model, aligned with brand DNA, ensuring high customer appeal and future-proofing- Conducted market research, competitive analysis, leveraged data analytics to drive product innovation and strategic decision-making- Maximized commonality across products while delivering high visual differentiation to minimize cannibalization and optimize development costs- Collaborated with cross-functional global teams to align on product requirements and ensure successful execution- Ensured regulatory compliance and sustainability standards across all markets

Amsterdam, Nl

- Steered brand and regional strategy for Peugeot, Citroen, Opel, Jeep, Fiat, Dodge, RAM, Alfa Romeo, and DS in 10 Eurasian markets- Established Core Model Strategy for each brand/market by leveraging global portfolio of vehicles, platforms, and powertrains, and aligned it with regulatory compliance- Directed and executed Mid-Term Planning activities and achieved a 3% increase in profitability and a 9% growth in sales volume through strategic alignment with business objectives- Implemented deep localization of projects, including addition of production lines to existing facilities and coordination of contract manufacturing- Realized a 2% cost reduction through right-sizing initiatives- Fostered productive relationships with cross-functional teams, enabling successful milestone preparation for Product Development Process- Achieved target profitability, sales volume and product competitiveness at every milestone, from Concept to Start of Production and Life Cycle Plan- Led Product Development activities, including specification management, pricing, value tracking, volume definition, and regulatory compliance- Headed cross-carline rollout plans for connected services, multimedia systems, autonomous driving and active safety- Supervised Market Intelligence activities, including trend analysis, car clinics, post-launch surveys, brand tracking and others.

Yokohama-Shi, Kanagawa, Jp

- Oversaw Infiniti product strategy in Russia and Ukraine, ensuring alignment with global objectives- Supervised Mid- and Long-Term Planning activities- Collaborated with cross-functional teams to prepare Product Development Processmilestones- Achieved target levels of profitability and competitiveness at every milestone, from Concept to Start of Production and Life Cycle Plan- Led Product Development activities, including specification management, pricing, value tracking, volume, regulatory compliance, incentives and dealer margin- Coordinated and executed model launches, overseeing creation of essential materials (product encyclopedia, sales guides, trainings)

Yokohama-Shi, Kanagawa, Jp

- Developed Nissan & Datsun product strategy in Russia, Belarus, and Kazakhstan- Defined Core Model Strategy based on global portfolio of vehicles, platforms, powertrains,and full cycle development of unique locally adapted models- Led Mid- and Long-Term Planning activities- Delivered 2-3% cost reduction through right-sizing initiatives- Collaborated with cross-functional teams to prepare Product Development Process milestones- Delivered target profitability, volume, and product competitiveness objectives at every critical milestone, from Concept to Start of Production and Life Cycle Plan- Managed cross-carline roadmap for connected services, multimedia systems, autonomous driving, and active safety

Yokohama-Shi, Kanagawa, Jp

- Led a range of market research initiatives, including Car Clinics, Launch Insight Studies, After Launch Surveys, Usage & Attitudes, Customer Segmentation Studies, Brand Tracking, Advertising Efficiency Surveys, Mystery Shopping, and other- Conducted in-depth social, economic, political, and automotive trend analysis to inform strategic decision-making

Ru