- Design, execute, and oversee all aspects of digital advertising campaigns across various platforms including Meta, LinkedIn, and Google Ads, handling over $1.3 million in ad spend.- Utilize data analytics tools to monitor campaign performance metrics and use the insights gained to optimize campaign strategies and maximize ROI for clients.- Facilitate client reporting calls to discuss results, address client inquiries, and align on strategic initiatives.

- Under the leadership of the Head of Digital, transitioned social media paid advertising operations from external vendors to an in-house model.- Spearheaded the creation and implementation of the new process for the department as the first member in this role within the company.- Successfully managed a diverse portfolio of clients on Meta platforms (Facebook, Instagram), consistently meeting or exceeding performance goals.- Utilize data analytics tools to track campaign performance, monitor KPIs, and generate detailed reports for clients.

- Sold local advertising solutions in Conde Nast magazines to small and medium-sized businesses.

- Supported presale activities by identifying new and prospective clients for local advertising opportunities in Conde Nast magazines.

- Conceptualized and implemented cost-effective recruitment and marketing strategies in coordination with the Hiring Manager. - Trained and mentored a team of 4 recruiters, preparing them for placement in 2 new offices.