Anna Wallace Email & Phone Number

Responsible for configuring, monitoring, and maintaining Pelican State Credit Union's automation programs, data flows, and templates that impact multiple departments within the credit union. This includes primary ownership of the ongoing projects and the relationship with software and consulting vendor, Marquis. Through strategic consultation and accurate data reporting, drive the growth and expansion of marketing automation to achieve credit union goals including meeting budgeted loan and deposit metrics.

Baton Rouge, Louisiana, United States

Baton Rouge, Louisiana

Major Accomplishments:• Proposed Wrike Project Management tool to management for department use. Led the initial training and implementation of the tool and continue to provide team support and progress reports to management.Daily Responsibilities: • Lead the development and implementation of special promotions, marketing campaigns, branding strategies and sponsorships• Request and analyze reports for promotional campaigns• Prepare and submit monthly updates and summaries including, but not limited to, statement verbiage and reports for board of directors• Assist with promotional materials such as emails and online advertisements• Write copy for advertising, promotions, articles, award entry forms and other materials as directed• Maintain and update the credit union’s website• Work with product and service vendors to implement promotions• Assemble gifts for guests and credit union giveaways and events• Proof and edit copy regularly• Work with compliance officers to ensure that all materials are approved before they are distributed or displayed• Assist in the audit of credit union branches, website and all other branded material• Provide backup and support to all Marketing staff when needed• Work with Marketing Department to protect and enforce credit union brand• Contribute ideas and feedback on Marketing promotions, events and activities

Greater New Orleans Area

Major accomplishments:• Developed and implemented method of tracking agency stories via Microsoft Access Database• Served as team lead on website project for new agency program, Craftsman Home Improvement, craftsman-home.org• Coordinated agency's most historically successful GiveNOLA Day Campaign (as of 2017)Daily Responsibilities:• Worked with marketing director to develop/edit/proof valuable, engaging content that increased the agency’s brand awareness to key stakeholders. Content was for a variety of digital and traditional channels including websites, newsletters, annual report, social media and more. • Maintained agency’s library of stories, videos and photos, including related usage waivers, Convio image/video library and voagno.org image/video library.• Maintained constituent groups in Convio for email campaigns, including creating/updating/deleting groups as requested.• Coordinated and delivered electronic newsletters, e-blasts and email campaigns.• Produced video content for website and social media.• Assisted with website content, updates and ongoing refinements to improve website experience for visitors.• Assisted in the development and execution of social media strategies and campaigns.• Served as in-house photographer, capturing and editing images of agency activities and events for use in marketing materials and social media. • Scheduled and managed freelance and contract photographers as needed, including creating shot lists and cataloging photos.• Assisted with logo resources and monitored program adherence to brand guidelines.• Assisted with event planning, including working with vendors, program development and on-site support.

Livingston, Louisiana

Major Accomplishments:• Served as project manager for $25,000 website redevelopment• Served as project manager for company explainer video• Developed content marketing strategyDaily Responsibilities:• Managed all marketing channels including email, newsletter, blog, website, search and social media, to attract new leads, increase conversions, identify weaknesses, and suggest improvements.• Assisted with the development of the company marketing strategy, based on knowledge of company objectives, market characteristics, and customer needs.• Worked with creative team to brainstorm and produce promotional and educational materials such as blog articles, e-books, and videos. Ensured that content met company and department objectives, was brand-aligned, was completed on time, and was successful.• Collected and analyzed web metrics. Developed and pulled monthly reports for internal stakeholders and upper-management to ensure that goals were being met and that necessary metrics were being reported.• Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.• Constantly developed and optimized automated marketing communications such as email, by building and segmenting lists, email templates, and calls-to-action.• Worked with creative team and other departments to develop new products and services that met the needs and challenges of customers and leads. Conducted product research to ensure success.• Monitored online reputation and public perception of the brand. Worked with internal specialists to compose and disseminate appropriate responses to customer complaints and public criticism.• Responded to requests for information from the media or designated an appropriate spokesperson or information source

Livingston,La

Daily Responsibilities:• Worked with the Marketing & Public Relations Manager to achieve company goals defined by marketing strategy• Created and obtained engaging content for the website, e-newsletter, and other publications• Coordinated and published external communications produced by the company• Developed effective methods of communication by researching industry trends and proposing improvements and solutions to manager• Facilitated media placement in a variety of digital and print formats, for review and publication by department and upper-management• Maintained company's social media networks using department strategy to schedule content posts, promote company website, and create engaged members and followers• Used Adobe Design Software to assist with the design and development of graphic content for web and print• Managed online company store. Researched and purchased new products• Monitored and responded to negative reviews/comments. Maintained reputation.

Baton Rouge, Louisiana Area

Daily Responsibilities:• Managed and created content for VOA's social media sites and website• Prepared and distributed press releases• Gathered content for and distributed E-newsletters• Assisted with fundraising campaigns and donor cultivation• Assisted with development of new marketing materials

Baton Rouge, Louisiana Area

• Created, organized, and implemented an event that met fundraising and mission related objectives and raised approximately $2,000 for the organization• Recruited and lead a team of volunteers by instructing and delegating tasks• Wrote and distributed numerous communications including press releases and information for the ACS Facebook page• Coordinated teams, sponsors, and volunteers to meet deadlines and make the event a success• Organize any and all relevant information into spreadsheets

The mission of At Ease Destinations is to serve members of the military community in any way possible. In particular, we find venues and negotiate on behalf of the U.S. government military based on the strict requirements they follow. -Communicated with clients in the United States military to gather information regarding meetings and conferences-Handled confidential client information-Organized and disseminated meeting information to various hotels, CVBs, and corporate contacts across the country-Negotiated with said POCs based on the strict requirements of military meetings-Organized and presented proposals to clients and serve as their adviser based on knowledge of hotels-Took messages for and spoke on behalf of the company’s CEO

Bachelor'S Degree, Communication Studies And Leadership Development, 3.4 Gpa

Activities and Societies: -Event Liaison for the Humanities and Social Sciences College Council 2013-2014 -Phi Sigma Theta Honor Society.

High School Diploma, General Studies, 3.75 Gpa

Activities and Societies: -Denham Springs High School Girls Basketball team member 2008-2011 -Future Business Leaders of America (FBLA).