Anna Hedenborg Email & Phone Number

As Marketing Manager, I oversee all marketing activities, enhancing brand visibility and supporting business growth at Codemate and sub-brand Rebel App Studio. ***Codemate is a Creative Tech Agency with roots in Finland. We design, code and care for your digital services.Rebel App Studio by Codemate is a design, development and Flutter consultancy. We're a team of world-leading Flutter experts and designers dedicated to making amazing apps.

As Marketing Manager, I was a part of the Group Marketing & Communications team and catered to all marketing-related needs at Solteq. I had a special emphasis on the Solteq Digital -business area and worked closely with sales, consultants, and technology partners.Some of my key accomplishments included:🔸 Supporting three different business units in all their marketing-related needs with a focus on lead generation and sales enablement. 🔸 Running a well-received recruitment campaign targeting “A Dream Team of Data Experts” 🔸 Being Project Manager for the implementation of a new cloud-based presentation tool Seidat. The tool gathers all sales materials in one place and makes them easily accessible, up-to-date, and on-brand.

As Head of Campaign Management my mission was to generate leads for the Digital Experience Consultancy business unit by planning and implementing various on- and offline marketing activities together with our technology partners.My key accomplishments included:🔸 Starting a marketing praxis in the Digital Experience Consultancy business unit in co-operation with my foreman🔸 Executing a successful breakfast seminar series (5 seminars in 2019) for customers and prospects in co-operation with chosen technology partners ***Solteq is a Nordic IT service provider and software house that specializes in digital business solutions and vertical software markets.We want to simplify the digital world to make a better tomorrow. We are an insightful and dedicated team of experts. We are passionate and humble listeners, driven by the desire for the best customer understanding. We make customer success stories with remarkable experiences and solutions that deliver lasting value.

Espoo

As Marketing Manager, I was in charge of the planning and implementation of brand marketing and lead generation at Attido. I did this by working closely with Attido’s sales team and marketing partners. My versatile tasks included creating an annual marketing plan, goals, and budget in cooperation with the management team. I monitored and reported our various marketing activities to see that we reach our targets. I was in charge of Attido’s digital presence including website and social media channels. I also worked with Attido’s HR to build and develop Attido’s employer brand. My key accomplishments included:🔸 Project Manager for the renewal of Attido's website (Fall 2018)🔸 Project Manager for the renewal of sub-brand Aico's website (Spring/Summer 2018)

Espoo

As Marketing Coordinator at Attido I was responsible for executing the marketing strategy on an operational level. My versatile tasks included digital marketing, social media marketing, event arrangements, and employer branding.My key accomplishments included:🔸 Key player in an extensive brand renewal that included re-branding of (two) websites, company documentary, sales & marketing materials, and office interior. 🔸 As the first operative in-house marketer at Attido I took ownership of the brand, social media channels and implemented new tools. ***Attido is a technology service company. We build business platforms that are the very foundation of every company, i.e. enterprise resource planning and business analytics. We understand the needs of our customers, execute successful projects and deliver measurable business benefits.We aim to make successful IT projects the new normal.

Espoo

See description for Marketing Specialist at Professio.

Espoo

As Marketing Specialist, I was responsible for the (bilingual) marketing measures of events and trainings in Finland and Sweden. My role was quite diverse including e.g. marketing planning and implementation as well as graphic design. I was in charge of designing and creating various marketing materials (print & digital) using Adobe tools (Photoshop, InDesign, and Illustrator). Other important tools I used on a daily basis were Microsoft Dynamics CRM, WordPress, and email marketing tool Postiviidakko. I was also responsible for social media activities on Twitter, Facebook, and LinkedIn. My key accomplishments included:🔸 Redesign of event-specific brochure/pamphlet 🔸 Key player in corporate brand renewal (fonts, colors & visual imagery) 🔸 Key player in corporate website renewal🔸 Key player in the creation of Professio's customer database in Sweden***Professio is a leading event organizer for healthcare, social care, and municipal sector professionals in Finland and Sweden. Professio is a part of Cor Group.

Vantaa

As Advisor at Geowise I managed parts of customer projects like e.g. market research and project planning. One of my responsibilities was gaining knowledge on EU projects and especially possibilities supplied by Horizon 2020. I even held a couple of presentations on the subject matter. I was also involved in making offers and event arrangements. My key accomplishments included:🔸 Creating content for the renewed corporate website in Finnish, Swedish, and English🔸 Being part of an H2020 consortium 🔸 Research paper on the current use of satellite data in Finland🔸 Assisting FinPro with Team Finland delegates visits to the UN and WB***Geowise, operative since 2011, is an expert firm benefiting from decades of consulting and business expertise from several verticals. Geowise’s core function is assisting Small and Medium-sized Enterprises in taking their businesses to global markets.

Helsinki

My tasks at the Helsinki Region Transport service point included selling travel cards and advising both routes and schedules to customers, making direct debit agreements for travel cards etc.***Helsinki Region Transport (HSL) is a joint local authority whose member municipalities are Helsinki, Espoo, Vantaa, Kauniainen, Kerava, Kirkkonummi, and Sipoo. Some 345 million journeys are made on HSL's transport services annually.

Master Of Science (M.Sc), International Marketing, Eximia Cum Laude Approbatur

Major: International Marketing Minor: Organization and Management Masters thesis: University magazine as medium for corporate.

Bachelor'S Degree, Hospitality Administration/Management, 5/5 (Excellent)

Final thesis: The added value of well-functioning webpages to a travel magazine – Case Matkaopas

Education record

Exchange student

Matriculation Examination