I look after the product and growth marketing teams, in charge of the product vision, roadmap, user growth as well as revenue growth.- Defined the product direction of our product portfolio- Established key initiatives- Managed sprint planning, testing and releases- Headed all customer qual and quant research strategy- Collaborated with cross functional team of product designers, frontend and backend developers- Drove the growth and go to market strategy for all product releases- Formed strategy for product and user experience optimisation- Designed an experimentation framework for all ideas to mitigate risks- Designed and documented the analytics framework and growth models

Set the end to end strategy for Tyro's digital and online presence. Play a pivotal role in the digital transformation of Tyro's application process.- Defining and delivering the digital roadmap alongside of internal stakeholders to ensure Tyro maintains its competitive advantage and is able to fulfil its business objectives across all digital touch points- Managed experiments backlog and team to test new product ideas and hypothesis using rapid prototyping- Managed cross-functional team to deliver online self service channel, application journey and lead generation widgets- Drive customer acquisition for Tyro to meet our aggressive growth targets- Evaluating and selecting the right stack of adtech and martech to ensure integration and scalability of digital marketing initiatives- Utilising data and insights to continuously optimise media spend across all digital channels- Expand Tyro’s digital presence and assist in building credibility for its products and brand- Optimise the acquisition funnel across inbound and outbound digital channels and display; SEM; marketing automation (or lifecycle marketing); paid social advertising; content marketing; affiliates; on page optimisation; programmatic; data acquisition and lead nurturing- Maintain and build influential relationships with affiliate partners and schemes- Develop the marketing research requirements across the market, consumers and competitors, both qualitative and quantitative, to derive actionable insights that can be used to improve the success of our marketing efforts- Measure results across all campaigns and provide regular reporting on key metrics- Effectively communicate campaign launches to relevant internal teams- Planning and managing the annual marketing budget- Ensure all initiatives are delivered on time and on budget

Designed and executed highly effective inbound and outbound digital growth strategies.

Helping government funded BECs with their online strategies and presence in order to improve member acquisition and retention.

Designing, implementing and presenting an ongoing government initiated webinar series tailored for thousands of Australian SMEs to help them form effective digital strategies for their businesses and help traditional businesses transition into the digital age.

Digital Rep has helped numerous private and government organisations achieve the online presence needed. We are a small group of highly experienced experts having provided digital services for both private and public sectors. Our strategies are based on proven methodologies such as data science, content marketing, and various data driven hypothesis testing in order to maximise your return on investment. • Social Media• Affiliate Marketing• Partnership Reach

Managed the product development, growth and partnerships for my own B2B startup - Partnerd. Partnerd allowed you to quickly identify and form strategic partnerships with businesses that’s mutually beneficial.

In charge of online marketing strategies, presence and digital branding. Strategic planning of website interface and functional design including the completion of wireframes. Ensuring projects are delivered on time and within budget. Overseeing web, social media, e-commerce, mobile responsiveness standards. Client relations and communications upkeep. • Project management & client management & business development• Website development management• On site & off site SEO, Copywriting• Digital strategy, insights and monitoring• CRM & CMS• Google Analytics data analysis• AdWord & remarketing campaign management• Digital branding• Conversion optimisation• Video production oversight• Public relations campaigns• Social Media • E-Commerce planning and maintenance• Market research• Office administration• Salesforce integration technical requirement brief and testing. • Website, API, CMS, CRM testing

Managing digital acquisition operations across ANZ markets. Strategising multi-channel campaigns, overseeing media spend, budgeting, monitoring and all aspects of digital acquisition, performing quality assurance.Development and implementation of digital acquisition, communication and marketing strategies to drive online community growth and engagement.- Digital asset development and implementation.- Social media strategies and implementation.- Development and management of advertising campaigns to drive traffic and registration.- SEO, SEM, Google AdWords and website content management.- CRM management.- Helping government funded BEC with their online strategies and presence in order to improve member acquisition and retention. - Web analytics insight, analysis and reporting.Achievements:- Generated 15000 event registrations.- Generated revenue in excess of $1.5M within 3 months.

Developed marketing strategies and content both on the brand website and social media. Handled product and brand development. In charge of all accounts, supply purchase, payments and invoices. Monitoring debt levels and compliance with food safety regulations. Conducting monthly reconciliation with all bank accounts.• Ongoing product development and marketing content development.• Implemented a customer loyalty program which increased returning customers by more than 10%.• Maintained petty cash fund, handling end of the day duties. • Market research, forming and implementing marketing strategies. Branding and product positioning. • Liaison with supply channels and business partners.• Collaborating with professional graphic and interior designers and overseeing fit-out company.• Handling legal documentation and communicating with Lawyers and negotiating with large shopping centre management. • Assembled information for taxation purposes, calculate and crosschecking financial statements.• Processing payroll and other administration tasks.