Anna Kucenic Email & Phone Number

As Assistant Vice President of Digital Product Management, I drive agent experience innovation across omnichannel capabilities, customer data integration, knowledge base enhancements, and case management platform integration. I oversee end-to-end processes from discovery through development, leading cross-functional teams including UX researchers, strategists, technical architects, and developers. My role includes directing the letter-to-email program, ensuring seamless system integration, rigorous testing, and detailed reporting. I also provide strategic guidance on collaboration tools, frameworks, and delivery models to optimize team performance and product success. Below listed are some of my achievements within this role:• Spearhead consolidation, redesign, and launch of three company intranets with a 75% adoption rate.• Drove organizational change and enhanced team effectiveness across departments by producing educational artifacts for a wide range of initiatives.

Greater Pittsburgh Area

As Vice President, Digital Program Manager, I orchestrated BNY Mellon’s global website redesign, defining product strategy, identifying key audiences, and setting strategic goals. I oversaw the implementation of a new enterprise content management system (AEM), integrating it with marketing automation and analytics platforms. Prioritizing feature delivery, I managed testing and QA processes to ensure high-quality outcomes, while coordinating comprehensive product onboarding, training initiatives, and user documentation for seamless adoption. I provided executive updates on digital initiatives and facilitated cross-functional team communications to ensure alignment and transparency. Below listed are some of my achievements within this role:• Managed digital’s annual budget of $7.5MM.• Managed full website lifecycle for largest hosted virtual event with over 1,000 attendees.• Ensured seamless execution of diverse portfolios of work by managing cross-functional teams of UX, product, and technical resources.• Developed and enhanced workflow processes between digital and broader marketing/content departments to enhance collaboration and efficiency. • Prioritized and managed bnymellon.com roadmap aimed at aligning enhancements with business value, user requirements, and data-driven insights• Assured alignment with design language system, as well as negotiated decisions on new functionality and component development based on overarching digital strategy and objectives• Defined and implemented robust digital delivery model, encompassing work types, sizing, sprint planning, grooming sessions, and resource management strategies to optimize team performance and project outcomes.

Greater Pittsburgh Area

As Vice President of Business Planning and Analysis, I oversee financial planning and forecasting activities, providing strategic counsel to optimize expenditure. I lead senior project management for strategic and transformational initiatives, fostering collaboration across departments for successful implementation, including the rollout of GDPR and CCPA compliance measures. I serve as the business recovery coordinator, ensuring departmental readiness and response capabilities during operational disruptions. Below listed are some of my achievements within this role:• Facilitated marketing business planning process and ensured timely executive updates.• Initiated and managed initiatives aimed at fostering talent development, empowerment, and engagement within organization.

Greater Pittsburgh Area

As Vice President and Marketing Technology Category Manager, I lead requirements gathering, request for proposals (RFP), and negotiation strategies for enterprise marketing technology platforms, including content management systems, marketing automation, and mobile apps. I oversee relationships with enterprise suppliers across digital, development, brand, and media agencies. I excel in fostering consensus among stakeholders with diverse priorities, motivating teams to meet deadlines, and cultivating long-lasting client relationships. In 2016, I actively participated in the WIN Mentee Program, contributing to personal and professional growth. Below listed are some of my achievements within this role:• Participated in the Finance Leadership Development Program in 2015.• Attained $7 million in cost savings across a managed spend of approximately $60 million.

Greater Pittsburgh Area

As Marketing Spend Manager, I oversee the RFP process and negotiate contracts with suppliers for marketing initiatives. I collaborate closely with cross-functional leads to ensure smooth contract execution and compliance. I meticulously monitor and analyze marketing expenditures against budget, identifying opportunities for cost savings and efficiency improvements. Below listed are some of my achievements within this role:• Drove strategic decisions and optimized supplier relationships by analyzing spend analytics.• Delivered annual savings of $730K and increased spend under management in North America by 15%.Additional Experience:Marketing Manager | GLE Associates, Inc., Tampa, FL

Master Of Business Administration

Bachelor Of Science, Marketing