Anna Kucenic Email & Phone Number

• As Assistant Vice President of Digital Product Management, I drive agent experience innovation across omnichannel capabilities, customer data integration, knowledge base enhancements, and case management platform.
• Spearhead consolidation, redesign, and launch of three company intranets with a 75% adoption rate.
• Drove organizational change and enhanced team effectiveness across departments by producing educational artifacts for a wide range of initiatives.

Greater Pittsburgh Area

• As Vice President, Digital Program Manager, I orchestrated BNY Mellon’s global website redesign, defining product strategy, identifying key audiences, and setting strategic goals. I oversaw the implementation of a new.
• Managed digital’s annual budget of $7.5MM.
• Managed full website lifecycle for largest hosted virtual event with over 1,000 attendees.
• Ensured seamless execution of diverse portfolios of work by managing cross-functional teams of UX, product, and technical resources.
• Developed and enhanced workflow processes between digital and broader marketing/content departments to enhance collaboration and efficiency.
• Prioritized and managed bnymellon.com roadmap aimed at aligning enhancements with business value, user requirements, and data-driven insights

Greater Pittsburgh Area

• As Vice President of Business Planning and Analysis, I oversee financial planning and forecasting activities, providing strategic counsel to optimize expenditure. I lead senior project management for strategic and.
• Facilitated marketing business planning process and ensured timely executive updates.
• Initiated and managed initiatives aimed at fostering talent development, empowerment, and engagement within organization.

Greater Pittsburgh Area

• As Vice President and Marketing Technology Category Manager, I lead requirements gathering, request for proposals (RFP), and negotiation strategies for enterprise marketing technology platforms, including content.
• Participated in the Finance Leadership Development Program in 2015.
• Attained $7 million in cost savings across a managed spend of approximately $60 million.

Greater Pittsburgh Area

• As Marketing Spend Manager, I oversee the RFP process and negotiate contracts with suppliers for marketing initiatives. I collaborate closely with cross-functional leads to ensure smooth contract execution and.
• Drove strategic decisions and optimized supplier relationships by analyzing spend analytics.
• Delivered annual savings of $730K and increased spend under management in North America by 15%.Additional Experience:Marketing Manager | GLE Associates, Inc., Tampa, FL

Master Of Business Administration

Bachelor Of Science, Marketing