Anna Armacher Email & Phone Number

New York, New York, United States

Leveraging patient and healthcare professional (HCP) insights to develop innovative paid media strategies across diverse therapeutic areas.- Cross-Therapeutic Expertise: Devised annual and campaign paid media strategies for patient and HPC audiences across more than 20 brands in oncology, vaccines, chronic care, sexual health, and clinical trials demonstrating a broad understanding of healthcare communication and audience needs.- Strategic Planning & Research: Led regular qualitative and quantitative audience research and analysis, industry and competitive research, and recaps of events like ASCO and CES to inform strategic media planning and campaign development.- Data-Driven Innovation: Pioneered media planning innovations with consideration of specific therapeutic areas, points of care, and social determinants of health (SDOH), translating trends analysis into actionable strategies.- Thought Leadership: Contributed to industry thought leadership initiatives, including an internal center of excellence, and generated culture-forward presentations for clients, showcasing expertise and the ability to translate complex data and abstract concepts into compelling narratives.

Austin, Texas Metropolitan Area

- Research & Analysis: Conducted research projects to determine opportunities in sales and marketing funnels for lifestyle, retail, and real estate brands.- Reporting & Insights: Delivered insights and recommendations around reporting & measurement, content, customer segmentation, SEO, and general brand development, and implemented those solutions.- Content Creation: Generated digital content and copy for use on branded domains.

Austin, Texas, United States

- Developed inaugural technical marketing infrastructure and contentstrategies to support transactional and marketing email, whichevolved to more than 100k sends per month- Planned and executed a digital media overhaul including a websiterefresh that reduced friction for end-users and better positioned theCustomer Experience and Sales teams to connect with customers andprospects- Worked closely with Customer Experience and Product teams toprovide bespoke customer engagement campaigns in tandem withproduct releases resulting in increases in monthly active users andengaged customers- Managed PR, planned and executed multiple industry trade shows,and invested in strategic partnerships resulting in increases to thesales pipeline and breadth of offerings

Austin, Texas, United States

- Conducted market and brand research for healthcare brands invarious stages of therapy development- Made recommendations for innovative digital marketing strategies in a highlylegislated space to help promote disease education and resources forhealthcare practitioners and patients

Austin, Texas, United States

- Utilized consumer surveys, business goals and industry research todefine brand identity for multiple brands to inform key markets andaudiences in order to prepare for an unprecedented investment inmarketing- Vetted and managed traditional, digital and PR agencies through thedevelopment, production and run of two national televisioncommercials and supporting digital campaigns- Oversaw a brand refresh while abiding regulatory mandatories acrosspackaging design, websites, and e-commerce collateral- Implemented best practices across digital ecosystem, initiated e-cominventory methodology to prevent stock-outs, social reporting, emailmarketing program, affiliate marketing programs, influencer programs,community management and customer service strategies in order toraise overall brand awareness and affinity, and to connect with new andpotential customers to support major distribution expansion

Austin, Texas, United States

- Regularly participated in account planning including discovery andscoping for a variety of customers in internet & media, healthcare andhospitality spaces- Executed community management across a wide variety of digitalcommunities and social reporting ranging from daily to biyearlywhich informed the social strategy of Fortune 500 companies- Initiated new reporting and data analysis methods thatcontributed to renewals and expanded business

Austin, Texas, United States

- Account planning including scoping and contract negotiation for avariety of clients including food and beverage, fashion, faith-basedorganizations, music artists, cosmetology- Executed a variety of bespoke creative tasks including photographyand videography (studio and event), photo and video editing,copywriting, event production and print materials creation,maintained 2 blogs (B2B and B2C)