Annaleise Alpert Email & Phone Number

Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Hamburg Area, Germany

Sydney, Australia

Sydney, Australia

Led brand performance management for Smirnoff, implementing strategies to drive vol/value share growth and supporting delivery against annual operating planning targets for volume and net sales.Led cross functional Marketing Business Planning team to execute F18 and develop F19 brand plans and strategy for Smirnoff. Managed digital and social content plan from brief to implementation for Smirnoff in collaboration with media and creative agencies.Led the events and experiential work stream for Smirnoff and Johnnie Walker, including Smirnoff’s Flagship brand activation at Australia’s largest music festival (Splendour in the grass) and multiple deluxe whisky product launches for Johnnie Walker.

Sydney, Australia

Responsible for delivery of liquor product range reviews & collaborative business planning sessions for all major Australian liquor retailers (Both national chains and independent customers). Led all merchandising recommendations for national account and independent customers backed by shopper, category & consumer insights.Developed, embedded and leveraged the Diageo Australia Point-Of-Purchase vision internally and with our customers to optimize and drive shopper conversion at the point of purchase, driving increased spirits basket penetration resulting in a sales increase of +12.5%Analysed, developed and recommended volume projections for all new ready-to-drink products, and recommended impactful instore execution strategies to customer and shopper teams for launch.

Sydney, Australia

• Financial analysis and profitability assessment of Australian new product concepts across Cola, Flavours, Adult Sparkling, Juice, Energy and Functional Beverage portfolios at all stages of the NPD gate process.• Profit pool analysis to inform ideation and concepting for innovation team. • Building compelling business cases for emerging category opportunities. • Collaborating with sales channel teams to develop sound volume projections for new product launches.• Key financial member of cross functional project team to deliver Coca Cola Life, building all product financials and volume modelling scenarios. • Gate 5 innovation performance tracking, score carding & reporting on all innovation for the above-mentioned drinks categories.

Sydney, Australia

Completion of four graduate placements of 6 months duration across varying business units of Coca Cola Amatil Aus & New Zealand• Customer Service Analyst • Procurement & Commodities Analyst• New Product Development & Management Reporting Analyst (New Zealand)• Financial & Pricing Analyst – Grocery Channel