Anna Loader Email & Phone Number

San Diego, California, United States

San Diego, California, United States

Salt Lake City, Utah, United States

Managed digital marketing campaigns for retail brand, defined strategy, audience segmentation, and executed reporting for Paid Search, Affiliate, and SEO channels.

Greater Salt Lake City Area

Greater Salt Lake City Area

Effectively planned and prioritized marketing channel projects while maintaining annual growth above 20% and analyzed web metrics through Adobe Analytics (Omniture), Google Analytics, Tableau & SQL to increase department KPI’s.

Rexburg, Idaho

Engineered and delivered from concept to launch a major multi-point marketing campaign for the University Wellness Center and within $2K budget.

Rexburg, Idaho

Identified key marketing channels and methods within the company's marketing funnel by initiating market research from focus groups, in-depth interviews, and observational studies. Created a year-long action plan, including short-term and long-term goals, to increase brand awareness and maintain B2B sales.

Idaho Falls, Idaho

• Achieved 27% conversion rates for recruiting strategy improvements on University campuses for University Events Team• Oversaw and organized marketing and event planning, scheduling, and execution for entry-level job candidates from Fall University Events• Scheduled over 400 students for interviews resulting in over 30 full-time placements• Created and compiled Excel spreadsheet reports for CEO and Chief of Staff

Idaho Falls, Idaho

• Managed strategic employer brand marketing initiatives to improve top-tier candidate pools in national & international markets• Performed market research and analysis to identify opportunities for executive employer development• Spearheaded concept to launch of a week-long Recruiting Event for local IT talent to increase community awareness• Recognized by Director of Recruiting for compiling and analyzing spreadsheets for Chief of • Staff resulting in cost-savings• Train over 20 hiring managers on Applicant Tracking System to streamline processes and hiring

Rexburg, Id

Rexburg, Idaho

• Student-run fast food business generating $12K in revenue in 2.5 months.• Headed concept to launch of 4 products within a 7 day time frame; top product generated revenue over $5K• Increased social media awareness by 40% by engaging consumers in compelling and strategic campaigns (paid and organic placements)• Project managed a team for branding, advertisements, and social media marketing• Accelerated sales growth by increasing brand awareness by 10% weekly through the 4 P’s analysis• Administered customer feedback surveys to determine product development and satisfaction in B2C marketing

Bachelor Of Science (B.S.), Business Administration And Management, General, 3.93, Cumma Sum Laude

Activities and Societies: Marketing Society

Spanish Language And Literature