Campbell Willhite Email & Phone Number

Rexburg, Idaho, United States

As a Local Service Ads (LSA) Specialist at Incline Marketing, I manage and optimize LSA campaigns on the Google platform that total +$100,000 in monthly spending. I actively monitor calls, analyze account performance, and make strategic recommendations to improve ad budgets and geographic targeting, leading to increased visibility and engagement. I collaborate with Google to manage ad spend budgets and developed strategies to integrate new ad accounts. Additionally, I compile and analyze performance data, generating detailed monthly reports to support client performance reviews. These efforts demonstrate my ability to manage digital marketing campaigns and leverage data to drive targeted, results-oriented strategies.

During my internship, I developed and executed compelling social media content, including captions, images, and videos, leading to increased audience engagement across multiple platforms. I contributed to email marketing campaigns by drafting persuasive copy and assisting in the end-to-end execution process, which improved email open rates and user engagement. By conducting in-depth metrics analysis for various marketing campaigns, I provided actionable insights that optimized performance. Additionally, I actively engaged with our social media community, helping to foster a stronger brand presence and customer loyalty. These efforts reflect my ability to leverage content creation and data analysis to drive growth and brand consistency.

Rexburg, Idaho, United States

I developed a consumer packaged goods welcome email sequence in MailChimp, focusing on increasing brand awareness. As part of my internship, I also conducted competitive research on local competitors across relevant platforms to inform our strategic positioning and enhance our marketing efforts. These projects allowed me to apply and expand my skills in digital marketing and market analysis.

My team and I successfully tripled monthly organic leads for Trajector Medical and Trajector Disability by optimizing landing page flow, significantly increasing lead generation. Additionally, I boosted organic traffic to the Trajector Disability website by 134% through comprehensive keyword and competitive research, enhancing the site's visibility and engagement. By implementing omnichannel SMS and email campaigns, I designed strategies to retain 20% more customers and effectively guide them through the marketing process, driving improved customer retention and conversion rates. These efforts reflect my commitment to leveraging data-driven strategies to optimize performance and drive substantial growth.

Rexburg, Idaho, United States

I managed a lead generation LinkedIn ad campaign in collaboration with a HubSpot real-estate partner, developing ad content and copy aimed at generating clicks and encouraging consumers to download a relocation white page. By analyzing CPC and impressions, I identified high-performing ads and content, optimizing lead generation efforts. This resulted in generating leads with an average CPC that was 50% lower than LinkedIn's recommended cost, significantly reducing unnecessary ad spending.

Rexburg, Idaho, United States

I trained over 200 employees in data collection by monitoring calls and providing feedback, which significantly improved their performance. During the height of the election season, I supervised over 100 employees, resulting in positive reception from clients. My approach to providing empathetic and constructive criticism led to a 6% increase in the average rating of employees' calls.

Rexburg, Idaho, United States

I interviewed hundreds of people per shift to gather data that research companies and political campaigns utilized for decision-making. I played a key role in collecting over 100 surveys for companies such as Intuit, NBC, and Spectrum. Consistently ranking at the top of my branch for the most completed interviews, I maintained this position for several weeks in a row.

Rexburg, Idaho, United States

I ideated and launched a student-run business within 13 weeks, successfully securing a bank loan and managing the R&D and Operations departments. Through innovative improvements in heating product methods, I decreased material waste by 20%, enhancing operational efficiency. Additionally, by collaborating with multiple departments to develop and release new products, I boosted weekly revenue by $200. These achievements highlight my entrepreneurial spirit, effective cross-functional collaboration, and commitment to continuous improvement and growth.