Marketing Analyst
Rio De Janeiro, Brasil
- Conducted strategic analysis for organizational goal achievement- Collaborated with advertising and trade/POS agencies for promotional and institutional campaigns- Provided detailed briefings to agencies, adapting layout, texts, branding, and images to company guidelines- Ensured weekly follow-up with agencies for timely material delivery- Visited stores to oversee marketing actions, POS organization, and execute promotional activities and events- Managed service to Institutes, covering 36 stores and 10 stands- Oversaw control of promotional and institutional graphic materials for stores in RJ, ES, SP, MG, and BA- Traveled to other cities and states for business purposes- Organized Bloco das Cacheadas, handling licensing, legalization, budgeting, supplier contracting, partnerships, and media coordination- Managed Call Center (SAC), overseeing implementation, team training, and result delivery to Performance Management- Managed Customer Satisfaction surveys, including creation, result tabulation, and delivery- Led OBZ (Zero Base Budget) package for budget adherence- Conducted negotiation and installation of media, coordinated opening event materials, and managed store openings- Produced Book of Cuts for the Institutes, overseeing model selection, photographic casting, and photo production- Led company's CRM project, including database control, online/offline promotions, and project functionality monitoring- Conducted competitor analysis, evaluating store locations, products/services, prices, and payment methods