Anna Mattsson Email & Phone Number

Voorschoten, South Holland, Netherlands

As part of the CDP team at citizenM implemented a customer data platform and communication channels (email, SMS, app push) as part of it. Analyzing customer communication journey and email campaigns in order to improve customer experience and conversion.Engaging with different business stakeholders, CRM being major stakeholder to gather customer and user requirements. Translating the requirements into user stories for the tech development team. Using different data sources to make impact/effort analysis, and to analyze commercial and customer impact the features have.Using both quantitative and qualitative methods to analyse business processes to to improve and automate them. Passionate about process improvement - obtained a 'Yellow belt certificate' in Lean process management (continuous improvement).Set KPIs to measure the success of the new functionalities and process improvements. Monitor performance and report to the stakeholders. Proactively look for improvement and opportunities to optimize.Taking the lead in the profile quality domain within the Customer Data Platform. Spotting and raising issues in system performance, while indicating the business value solving them will bring. Following through with tech and data department as the business counterparty.Joined the companywide system migration team (March 2023-) to support in a business-critical project. Translating user needs into requirements and user stories to support solution design. Writing out data flows. Mapping the entire website customer journey from front-end to business logic, functional requirements and solutions at the back-end in a service blueprint format. Write test scenarios to validate the developed changes.

Voorschoten, Netherlands

Responsible of tactical and strategic revenue management of cluster of 3 hotels in the heart of London. Constructing and implementing a revenue strategy based on market, pace and pricing analysis.Making daily decisions based on data. Analyzed data by using Duetto RM system, different market benchmarking services and reporting in Excel, Google sheets and powerBi. Made budgets on yearly bases and forecasting on weekly bases. In addition to revenue management responsible and taking part of various projects in order to improve processes and ultimately capture more revenue or decrease costs. Responsible of chainwide campaign management together with various other teams. Worked in a multi-stakeholder environment and communicated daily with other departments such as group sales when quoting groups and negotiating rates and sales when making corporate rate strategy.Was also responsible of planning, executing and analysing chainwide promotions from revenue management perspective together with the relevant teams.

Helsinki Area, Finland

Was responsible of revenue management of three spa resorts and four city hotels consisting of ~1250 rooms in total. Constructing and implementing revenue strategy utilizing Ideas RM system, Opera, Siteminder, Travelclick, STR and Trustyou among others. Actively analysing market, Y-O-Y figures and events to be able to make proactive RM decisions and maximise revenue growth. Creating and using Excel reports to support the RM decisions on daily bases and to present to the figures to the interested stakeholders. Also working with OTA's and managing inventory through Siteminder.Taking an active role to improve processes to optimize RM and operational practices. Owner of an event management project which focused on more controlled, efficient and profitable revenue management of events.

Birmingham, United Kingdom

Was responsible of daily revenue management of six boutique hotels in UK. Constructed revenue strategy based on pace and pricing analysis as well as segmentation and implemented changes. Was responsible of weekly forecasting. Initiated and implemented a new functionality to a group-pricing tool which was utilized company-wide.Skills acquired:- task spesific skills: displacement analysis, group pricing, competitor analysis, market segment analysis- technical skills: Microsoft Excel, Opera (ORS, PMS), EasyRMS-communication and presentation skills: ability to work in a multi-stakeholder environment and present the figures to the interested parties

Responsible of the marketing function of one business unit. Planned and executed marketing of IT-related services. Made promotion materials and planned and managed customer events. Had an active role as part of a Sales Team, owned a customer portfolio and had sales targets.Skills acquired:- task specific skills:developed and executed marketing strategies, produced marketing material, updated web-pages, developed sales skills- management skills:Developed skills to manage projects in practice and in theory (got a Prince 2 certificate), further developed skills in planning and managing events, kept control over marketing budget

Was involved as an intern in every stage of event management (events organised varied from 20-200 people) in a five-star hotel. Made event budgets, reviewed contracts, made event procedure and instructions for the hotel staff and assisted in event organizing.Skills acquired:- task spesific skills:developed skills to provide high quality customer service, understood the importance of details, got confidence in communicating with VIP customers and their represetentatives - Interpersonal skills:cross-cultural understanding, ability to work effectively within a multicultural working environment- organisational skills: coordinated events, kept control over event budget

Master’S Degree, International Hospitality And Tourism Management, Distinction

Activities and Societies: Golden Postgraduate Development Award (06/2015), student representative 2014-2015. Bournemouth Area Hospitality.

Bachelor Of Business Administration (Bba), Advertisement And Corporate Communication

In addition to bachelor's degree earned an International Business certificate. Student exchange in Global Business Program, Austria.

Global Business Program, Business Administration

Courses such as "International Entrepreneurship" and "International Sales and Key-Account Management"

Open University

Courses ‘Biodiversity now’ and ‘Nature in economy’