Anna Sell (Mbali) Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Richfield, Minnesota, Us

- Enhance user engagement and ease of use for the “Shop” phase of the customer journey for Best Buy’s dot com and app experience- Led redesign for simple product PDP (product details page) with main goal being to increase Add to Carts and redefine the shopping experience for millions of users every month.- Own designs for Best Buy product configuration program-Designed Apple Watch and PC Gaming configurator experiences with KRs to drive annual revenue to $20-40M- Set a foundation with a solution that can be scaled to other product categories on an entirely new data model

Scottsdale, Az, Us

- Led design efforts for a suite of b2b SaaS applications across web and mobile (iOS + Android)- Implemented Design Library (figma) for a team that previously had no library or components- Redesigned legacy platform features that allowed the company to migrate users into a new portal that had opportunity for up-selling- Integrated recently acquired software functionality into existing solution to offer users a more seamless experience- Lead projects and features from discovery phase through delivery, working cross functionally with product and engineering

Create user-centered designs to increaseonline bookings for beauty/wellness professionals- Understand business requirements, the toneof the client, user journeys, and usabilityfindings- Work on multiple projects to solve problemsand deliver a creative and impactful solutionsthrough client collaboration- Proven resourcefulness and ability to bring aclient’s vision to life through design andbuilding relationships- Build wireframes, sitemaps, user flows, anditerate based on client feedback- Help clients identify brand identity and idealclient attraction by offering brandconsultation and development- Conduct user research such as interviews,testing, heuristic evaluations, and competitiveanalysis

New York, Ny, Us

- Worked cross-functionally with UX Research team to pilot weekly experiments testing coaching protocols and techniques - pioneering innovative ways to increase engagement and merge behavior change with technology- Strong ability to work in sprints through A/B testing and implementing test-driven changes in workflow - Worked autonomously, as well as with a team by applying a creative, self-starter work ethic in a fast-paced environment-Conduct user interviews

Phoenix, Az, Us

- Led a transition from all hard-copy application process to seamless, digital online system with a goal of increasing participation by enhancing user experience - Represented Federal (USDA) Child Nutrition Programs by managing 46 sponsoring organizations between three USDA program areas including: The Child and Adult Care Food Program (CACFP), Summer Food Service Program (SFSP), and At-Risk Afterschool Meal Program- Developed and built relationships with cross-functional department/division teams and various organizations through streamlining system processes, connecting resources, and providing technical support- Prepared and created training material to present to large groups at conferences, in-person meetings, and webinars.

Bachelor Of Science (B.S.), Exercise And Wellness (Health Promotion)

Professional Certificate, User Experience And User Interface Design (Ux/Ui)