Anna Mckeon Email & Phone Number

Sydney, Nsw, Au

California, United States

As a managing member of the Communications and Advancement Team at the Phillips Brooks School, I work collaboratively with a small team of six to drive community engagement through weekly news and key communications pieces to the parent and faculty community of 350+, craft and oversee the master School communications calendar and deliver key fundraising initiatives.

Menlo Park, California

In my position as PTA President (at the Phillips Brooks School, titled "PBSA President"), I led and managed the school-wide Committee Chairs, ensuring that committee goals and expectations were met and executed. I provided year-round leadership and support for Committee Chairs through budgeting, planning assistance and direct communication with our Head of School. The PTA serves to foster a sense of community, inform parents of PTA activities, and provide critical support for faculty and administrative staff. In addition, I spearheaded a systems overhaul project which included digitization of all PTA documents, creation of Chair role position descriptions and revision of out-of-date by-laws to reflect current practices.

San Francisco Bay Area

- Led sales and business development efforts for mindswarms: A digital market research platform providing clients with rich, fast, authentic consumer feedback via webcam- Tailored a new presentation deck and template, streamlining mindswarms’ sales template into an easy-to-understand 7-minute demonstration of the platform, enabling a presenting style that mirrored mindswarms’ key offering of fast, 7-day consumer feedback- Ideated and helped develop an analysis and reporting offering for delivery of a complete beginning-to-end quantitative analysis- Initiated hundreds of contacts with potential marketing department and advertising agency clients, then led presentations – resulting in onboarding of clients with a wide range of research needs such as Venables Bell & Partners, BBDO New York and Tillamook Cheese- Managed sales and process reporting within Salesforce CRM platform for accurate lead, meeting, and sales tracking across organization

Sydney, Australia

- Qantas Masterbrand Repositioning: Strategic planning and coordination of new logo roll out across organization, affecting inside-out brand transformation- Next Generation Domestic Airports: Strategy, planning and execution of all communication and design elements ranging from naming conventions to airport environments to frequent flyer material and internal training comms for launch of Next Gen Check-in: a groundbreaking new domestic check-in and bag check system- A380 Launch: Guided external agencies Ogilvy & Mather and Zenith Optimedia throughout comms creation (for domestic and international customers and travel agents), leading up to announcement, delivery and launch of new Airbus A380 aircraft- CityFlyer: Led external agencies M&C Saatchi and Zenith Optimedia throughout creation, implementation, and ongoing media planning of the domestic CityFlyer campaign: Qantas’ weekday business flyers’ “shuttle” service serving key business ports Sydney, Canberra, Melbourne, Perth and Adelaide- Marc Newson: Brand and design liaison with industrial designer Marc Newson – working closely with Product and Service teams to implement Marc’s design vision across multiple initiatives and product innovations- People: Team management, recruitment, motivation and team building. Multiple agency management, encompassing briefing, delivery, post analysis, contracts, retainer agreements and fees- Product and Service team key liaison: A380 pre-delivery design and execution overseas (cabin & livery) - Photoshoots: Stills and video across all customer touch points and image library management- Corporate Communications: Key liaison with Corporate Communications department, providing ongoing messaging and imagery for external public relations efforts

Greater New York City Area

Amsterdam Area, Netherlands

San Francisco Bay Area

Portland, Oregon Area