Anna Mctygue Email & Phone Number

Kansas City, Missouri, United States

Kansas City Metropolitan Area

• Scopes and executes on expansion and internal automation projects with engineers, product, and data teams to determine requirements, schedules, and backlog priorities
• Engages with key stakeholders and leadership via readouts to maintain awareness and align on strategic initiatives
• Evaluates formal issues and potential breakdowns for risks and oversees change management procedures
• Strategizes on complex, large-scale projects to establish objectives, realize efficiencies, and overcome barriers

Omaha, Nebraska, United States

• Evaluates consumer insights and behavior for product and process optimization to reduce customer complaints
• Consults on cross-functional projects and helps establish shared understanding of timetables, sprint requirements, and ramping schedules
• Identifies untapped opportunities in customer experience, internal controls, and product execution

Omaha, Nebraska, United States

• Collaborated with newly acquired companies to review current operational standards and areas for optimization
• Evaluated internal processes, policies, and procedures for efficiencies and global compliance
• Established control measures to ensure consistent UX

Greater Omaha Area

• Oversaw and coordinated agency-side execution of large scale and ad-hoc marketing campaigns for TD Ameritrade
• Collaborated daily with creative, development, and client service teams to create integrated retention marketing efforts for multiple product lines
• Led marketing campaigns targeted at existing customers to increase account activity and promote high revenue product streams
• Navigated quickly evolving requirements and specifications
• Communicated regularly with key stakeholders to ensure buy in and fine-tune strategies

Greater Chicago Area

• Created strategic briefs and conducted research and competitive analysis for B2B clients
• Implemented creative planning and pitched client directly for POME campaign with other interns

Lincoln, Nebraska

• Organize schedule, delegate tasks to creative and research directors
• Design and execute research about consumer app usage
• Facilitate discussion from the entire group and incorporate ideas in a creative and open environment

Kansas City, Missouri Area

• Conducted qualitative and quantitative research for clients to ensure streamlined communication with the target demographic
• Worked daily with senior account managers, copywriters, and designers on a variety of clients including QSR, agriculture, and health insurance

Lincoln, Nebraska Area

• Researched the product and its competition, identify potential problems and develop an integrated communications campaign for the client
• Worked with account executive and art director to help execute plan
• Named one of the top 8 campaigns in the country by the American Advertising Federation and Mary Kay Cosmetics

Lincoln, Nebraska Area

• Worked closely with other advertising students to develop and execute plans for clients
• Found and organized data for client proposals
• Met with clients to ensure deliverables were on target

Kansas City, Missouri Area

• Worked with top client on a campaign with two interns
• Drafted media releases and social media plans
• Helped organize and execute events for clients

Lincoln, Nebraska Area

• Write press releases about students and events in the Honors Program and Fellowship Office
• Manage social media
• Work with University communications directors to streamline message

Kansas City, Missouri Area

• Connected with charitable donors, state senators and other not-for-profit organizations
• Ran the social media (Twitter and Facebook)
• Designed print ads for events
• Researched Latino culture and religion

Bachelor, Journalism; Advertising And Public Relations; Spanish, English And Business, 3.967

Activities and Societies: Alpha Omicron Pi, National Student Advertising Competition, Jacht Student Ad Lab, Honors Program, Kappa Tau.

Education record