Anna Kelley Seefeldt Email & Phone Number

Beaverton, Oregon, United States

Herzogenaurach, Bavaria, De

- Leads product range planning throughout the go-to-market process, aligning key milestones and collaborating with stakeholders to develop comprehensive product assortments- Maintains data integrity for the product range, overseeing pricing, launch dates, segmentation, and marketing campaigns across various tools and systems- Develops and manages merchandising boards and visual range tools to support product strategy and presentations- Analyzes channel-specific trends and consumer insights to shape product strategy and market positioning- Collaborates with cross-functional teams, including soccer specialty wholesale accounts, product creation, and sales teams, ensuring product alignment- Creates dynamic product presentations to support product sell-in and tailors assortments to meet specific account needs- Manages Footwear Limited Collection range, including allocation, sell-through reporting, and system updates, ensuring timely product launches-Creates seasonal forecasts and coordinates seasonal samples

Costa Mesa, Ca, Us

Men’s and Boy’s Global apparel-Assists in building North America seasonal merchandise strategy and assortment plan for all categories including seasonal & category analysis for all channels, bookings recaps, competitive marketplace analysis-Ensures clear and consistent communication with cross-functional teams. Design, Product Development, Sales, retail, marketing demand planning and global M&D teams.-Manages sample lines and prepares for major milestone meetings -Enters and manages data integrity in PLMA system. Works closely with product team on making sure all seasonal data is reflected correctly. -Maintains and updates sales rep communication for wholesale partners -Manages updates and pagination of seasonal catalogs through Elastic- Works closely with Design and Product Development teams on seasonal strategies and overall successful product creation-Works closely with Europe and Australia teams on consumer needs for their specific regions.

Irvine, Ca, Us

Costa Mesa, California, Us

-Supported Account Managers with vendor sourcing and product quality control-Managed purchase order entry, WIPs, vendor communication, product proofing, and order tracking-Assisted in coordinating shipments with the RECON warehouses and for clients -Communicated daily with domestic, and international manufactures to ensure specifications, quality standards, and deadlines are met- Worked on SMU projects for local apparel companies like: Billabong, Vans, and RIP Curl- Project management: works on multiple projects at a time with different timelines and priorities

Seattle, Washington, Us

- Assistant Buyer for Women’s Knit Tops and Sweaters- Responsible for supporting sales and margin goals, calendar adherence, and overall support of assigned market segment- Support the development of and drive departmental and category specific plans and execute to achieve goals. - Distribute and maintain all information of assigned category, including hang tags, visual line plans, and BamboRose.- Proof technical copy for digital and hangtags, manage all photo and in-line samples. Aided in preparation for all milestone, monthly, and weekly meetings.

Seattle, Washington, Us

June 2019 - October 2019 -Manages women's categories : woven bottoms, woven tops, and knit bottoms- SMU knit tops PLM lead: works with domestic vendors for chase product that is missing in current assortments.-Responsible for meeting sales and margin goals, calendar adherence, and overall ownership of assigned market segment. Support the execution of Product Line business plans and meeting company and division financial goals.-Develop product that meets company margins while maintaining design intent and targeted IMU goalsJuly 2018-June 2019- Assists and supports the Women's Sportswear PLM team with the following categories: women's woven bottoms, tops, dresses and knit bottoms, tops, sweaters, and fleece. Including Full Price stores, Outlet stores, and omni channel. - Responsible for updating all systems ( TradeStone/Bamboo Rose, ASPIRE, Adobe Illustrator) with updated data for all the above categories.- Data management: seasonal set up, in season maintenance, and postseason clean up. Processes and communicates to cross functional teams product changes.- Individually manages all of Women’s Sportswear sample orders per season and directly communicates with overseas vendors and with the corresponding cross functional teams. Such as sourcing, product development, and design. Updates Aspire data per sample for marketing use and for sample execution results. - Assists with women's graphic tee shirts for Spring Summer 2019 and Fall Holiday 2019. Works directly with the vendor, design, product development, and sourcing to execute deadlines and deliverables. Edits assortment based on business needs and presents to channel merchants for selection.

- Assisted the Graduate Program Coordinator and Administrative Manager - Clerical duties: helps faculty with miscellaneous projects, reserves conference rooms, reviews faculty finances, cleans office, and organizes and files documents.

-Worked at major annual events-Prepared and set up for annual winery and membership events-Applied Adobe Illustrator for making marketing material-Documented events and posted on all social media accounts-Managed Twitter and Instagram accounts and have increased following by over 50%

Dublin, Ohio, Us

-Communicates with headquarters with chapter grade reports-Meets with all members who do not meet grade requirements-Presents all academic resources for members-Hosts and plans study events with other chapters-Designs and presents academic prizes at the end of every term-Manages a committee of 5 members

Dublin, Ohio, Us

-Review Chapter Survey Report to create 2017 Strategic Goals- Manage the Master Calendar by coordinating with 17 other chapter council officers to schedule all organized events- Communicate with Headquarters to ensure that all programming and required events are scheduled for our chapter-Organize Leadership Consultant visit from Headquarters

Menomonee Falls, Wisconsin, Us

• 8 week internship shadowing and working with the store manager, assistant managers, and area supervisors• Trained in Omni-channel order processing and fulfilment, Bluebirds, price changes, customer service, point of sales, freight, replenishment, organizing sets, and being a leader on duty• Participated in truck orders and executive meetings and projects• Merchandised in the Juniors, Misses, and Men’s department• Reflowed merchandise for the Misses department with the assistant store manager• Lead staff daily, communicated and organized the team and prioritized projects

Corvallis, Or, Us

-Customer service- worked with conference attendees over the phone and through email-Created conference proposals, budgets for events, and processed payments-Researched and contacted venues -Worked with vendors for specific projects for special events-Proficient in Excel ( building templets, budgets, analyzing data, formatting, formulas, filtering, V-Look Ups) , PowerPoint ( building presentations) , Outlook, and Microsoft Word

Bachelor'S Degree, Merchandising Management

Study Abroad In Florence Italy, Business

Education record