Mohamed Sayed

Mohamed Sayed Email and Phone Number

Copywriter Director - Global Brand Creative @ Nike
Cairo, Cairo Governorate, EG
Mohamed Sayed's Location
Cairo, Egypt, Egypt
About Mohamed Sayed

๐—›๐—ฒ๐—น๐—ฝ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—™๐—ถ๐—ป๐—ฑ ๐—ง๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฉ๐—ผ๐—ถ๐—ฐ๐—ฒ, ๐—•๐˜‚๐—ถ๐—น๐—ฑ ๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐˜€, ๐—œ๐—ป๐˜€๐—ฝ๐—ถ๐—ฟ๐—ฒ ๐—ฃ๐˜‚๐—ฟ๐—ฐ๐—ต๐—ฎ๐˜€๐—ฒ๐˜€.๐—›๐—ฒ๐—น๐—น๐—ผ ๐˜๐—ต๐—ฒ๐—ฟ๐—ฒ, ๐—ต๐˜‚๐—บ๐—ฎ๐—ป! ๐—ข๐—ฟ ๐—ฟ๐—ผ๐—ฏ๐—ผ๐˜! ๐—›๐—ผ๐—น๐—ฎ! ๐—œ'๐—บ ๐— ๐—ผ๐—ต๐—ฎ๐—บ๐—ฒ๐—ฑ, ๐—ฏ๐˜‚๐˜ ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐—ฐ๐—ฎ๐—น๐—น ๐—บ๐—ฒ ๐— ๐—ผ, a freelance and in-house copywriter. I never know what to call myself.I know, itโ€™s funny. Copywriter, sure. Maybe even a Senior Copywriter by now. But Copy Lead sounds cooler. No, wait Creative Lead! Yeah, thatโ€™s it. Iโ€™m a leader in creativity! Watch out!Moved to Dubai and dove into content writing. I've led digital marketing, brand strategy, and copywriting teams, working with global giants like Nike, Visa, Bulgari, Gap and more. I help brands find their unique voice and connect deeply with their audience, creating campaigns with million-dollar budgets and ensuring every word hits home.โ•ฐโ”ˆโžคHere's what I can do for your brand:โœ”๏ธBrand Strategy: Craft a clear plan for your brand to connect with your audience, stay consistent, and reach your goals.โœ”๏ธPowerful Website Copy (including homepages, about us pages, landing pages, product descriptions, and sales pages)โœ”๏ธCompelling Copy Adsโœ”๏ธEngaging Social Media Copywriting (Creating Your Brand Story, Engaging Your Audience, Building Brand Identity)โœ”๏ธResults-driven email Copywriting (Crafting Emails that Engage, Nurture, and Convert to Grow Your Brand and Sell More)Letโ€™s create million-dollar campaigns together! Send me a message to get started. ๐Ÿ’ฌ๐Ÿ“ง Contact me at mohamedsayedux@icloud.com๐Ÿ“ฑ or on mobile at +201157493809 โ•ฐโ”ˆโžคDiscover My Services Here โ•ฐโ”ˆโžคhttps://mohammedsayed.contra.com/

Mohamed Sayed's Current Company Details
Nike

Nike

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Copywriter Director - Global Brand Creative
Cairo, Cairo Governorate, EG
Website:
nike.com
Employees:
88277
Mohamed Sayed Work Experience Details
  • Nike
    Copywriter Director - Global Brand Creative
    Nike
    Cairo, Cairo Governorate, Eg
  • Nike
    Creative Copywriter Director - Global Brand Creative
    Nike Jan 2023 - Present
    Middle East And North Africa
    โž”Crafted compelling copy for digital campaigns.โž”Crafted engaging copy for Nike Homepages and landing pages across the Middle East and North Africaโž”Lead the creative team, resulting in a 40% increase in engagement.โž”Collaborated with design experts to craft compelling sales pitches, copy ads, and product descriptions for Nike, driving a 25% revenue increase. worked closely with distributors to optimize sales funnels across the Middle East and North Africa.โž”Generated $2.5 million in additional sales revenue.
  • Nike
    Senior Copywriter, Global Brand Creative
    Nike Feb 2022 - Dec 2022
    Middle East And North Africa
    โž”Write copy for Nike, ensuring alignment with brand voice, style guides, and seasonal directions.โž”Create impactful narratives for digital campaigns across various platforms.โž”Lead and mentor a team of copywriters, designers, and producers.โž”Collaborate with designers and strategists on campaign concepts.โž”Develop creative strategies resonating with Nike's brand voice for Gen-Z consumers.โž”Developed and executed a successful email marketing campaign, resulting in a 20% increase in email engagement and a 10% increase in website traffic.
  • Visa
    Senior Copywriter/Storyteller
    Visa Jan 2021 - Jan 2022
    The Middle East And North Africa Office
    โž”Write copy for marketing projects spanning merchant, issuer, and client partner activations, product launches, sponsorship & event activations, and evergreen brand work. โž” Led a creative team of copywriters and designers to adhere to guidelines.โž”Support a variety of B2B & B2C projects by coordinating with Visaโ€™s NA marketing teams, clients, and external agency partners.โž”Write and produce strong digital and print content through dynamic human stories; bring to life an organizationโ€™s work through purposeful storytelling, inspiring diverse target audiences to engage with the enterpriseโ€™s mission.โž”Award-winning for best storytelling, crafted the ad story "Meet Visa," which garnered 1.5 million views in its first week.โž”Collaborated with designers and product teams to create engaging and effective email campaigns, resulting in a 30% increase in open rates and a 20% increase in click-through rates.
  • Sun & Sand Sports
    Senior Copywriter E-Commerce
    Sun & Sand Sports Jan 2018 - Dec 2020
    Dubai, United Arab Emirates
    โž”Led a team and wrote compelling copy for top brands like Nike, Adidas, Reebok, Jordan, Under Armour and Puma,โž”Crafted copy for a digital ad campaign, resulting in a 40% increase in click-through rate and a 20% increase in conversions.โž”Developed and executed a content marketing strategy for the sports brand's website, SSSports.com/brands, resulting in a 35% increase in website traffic and a 20% boost in lead generation.โž”Generated $3 million in sales revenue.
  • Astudio
    Social Media Marketing Manager
    Astudio Jan 2014 - Dec 2017
    Dubai, United Arab Emirates
    โž”Led the social media strategy for brands like Bvlgari, W Hotel Dubai, and American Eagle Outfitters, managing a team of 8 to enhance content production and reach.โž”Wrote engaging copy across platforms, boosting customer interaction by 10%โž”Developed a social media strategy, increasing website traffic by 25% and brand exposure by 40%.โž”Collaborated with designers to create effective marketing materials, resulting in a 30% increase in click-through rates and a 25% increase in lead generation.โž”Contributed to $2 million in sales revenue.
  • Gap
    Digital Marketing Lead/ Content Creator
    Gap Oct 2012 - Dec 2013
    Cairo Governorate, Egypt
    โž”Implemented and managed social media strategy, driving engagement.โž”Defined key social media KPIs for campaign success.โž”Developed and maintained a social media content calendar.โž”Created and published posts on Instagram and Facebook.โž”Presented monthly social reports, optimizing content.โž”Stayed updated on social media best practices.โž”Collaborated with the Marketing team on social content
  • Gap
    Digital Marketing Specialist
    Gap Oct 2010 - Oct 2012
    Cairo Governorate, Egypt
    โž”Coordinated teams, leading to 25% eCommerce revenue growth.โž”Implemented targeted social media campaigns, driving a 30% sales increase.โž”Leveraged partners, unlocking 20% revenue growth.โž”Collaborated for 15% of social media followers and engagement rise.โž”Enhanced retailer channels for a 20% conversion rate boost.โž”utilized performance marketing, achieving a 40% revenue uptick.โž”provided digital support, increasing social media reach by 25%.โž”implemented reporting, improving campaign revenue by 15%.โž”Cultivated partnerships, yielding 30% sales growth.
  • Citi
    Sales Representative Auto Loans
    Citi Dec 2007 - Sep 2010
    Cairo
    โž”Generated revenue through direct sales of auto loans, exceeding targets by 20%.โž”Demonstrated exceptional communication skills, closing sales and explaining car features to customers, resulting in a 30% increase in sales conversions. โž”Conducted thorough assessments of customer needs and budgets, matching them with suitable car options, leading to a 25% increase in customer satisfaction.โž”Presented product and financial options effectively, contributing to a 35% increase in upselling opportunities and revenue growth.

Mohamed Sayed Education Details

Frequently Asked Questions about Mohamed Sayed

What company does Mohamed Sayed work for?

Mohamed Sayed works for Nike

What is Mohamed Sayed's role at the current company?

Mohamed Sayed's current role is Copywriter Director - Global Brand Creative.

What schools did Mohamed Sayed attend?

Mohamed Sayed attended The American University In Cairo, Assiut University.

Who are Mohamed Sayed's colleagues?

Mohamed Sayed's colleagues are Kurt Vlaeyen, Shona Hakiza, Zita Segmi, Matiullah Darvish, Marc Kent, Giorgia Di Nicolantonio, Carlie Foltz.

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