- Implementierung von ereignisbasierten Benutzererlebnissen auf der Exponea-Plattform - Kundenkommunikation über verschiedene Kanäle, z.B. E-Mail, Push-Benachrichtigung, inApp Banner, SMS, Kundenbefragungen -Zusammenarbeit mit dem Marketing-Team zur Umsetzung neuer Kommunikationsideen wie Lead-Management, Integration von Social Media, usw. - Entwicklung und Durchführung von Testplänen zur Verbesserung und Stabilisierung - Regelmäßige Berichterstattung über wichtige KPIs

· Managing email marketing campaigns in all markets for all brands (be2, C-date, erovie)· User segmentation, promotions, transactional mailings· Initiating email testing plans to improve conversion rates (A/B testing)· Evaluation of test results to conduct and apply the learnings/best practices· Conducting market and competitor analysis· Finding new levers to boost conversion· Coordinating projects with IT/Design/Conversion Optimization teams· Handling email deliverability projects / analyzing potential issues· Communication with ESPs on potential issues / UI optimizations· Supporting of concepts and projects in the Email Marketing environment· Handling Customer Service Requests· Coordinating promotions with stakeholders· Email campaign analysis/presentations and reporting· KPI analysis

· Email campaign set-up (CTA, Promos, Transactional) on ESP platforms· Campaign analysis & presentation· Email Marketing Manager support in various CRM projects· Projects completed together with IT & Payment departments

· Conducted market research· Designed and implemented surveys for potential customers· Negotiated with potential partners· Created a Marketing Plan for the company· Developed promotions campaign to attract prior and potential customers