Anna Neel Email & Phone Number

Responsible for implementing strategic initiatives that leverage the operating capabilities of MPB and maximize public satisfaction. Works with stakeholders throughout Mississippi to ensure MPB continues to provide rich, educational content for a well-informed audience across multiple communication platforms. Together with the MPB management team, develops business strategies to better position the MPB brand, while managing the agency’s marketing and digital communications initiatives.

Jackson, Mississippi Area

Leads a team of highly-skilled, communications professionals, providing complete oversight and direction on all public relations and marketing strategies and campaigns. A valuable partner to a large portfolio of clients who are engaged in crisis or need to realign their brand and tell their story by performing communication audits of current programs. Uses cross-channel competitor and consumer insights to turn data-driven predictive analysis into qualified communication strategies that inform campaign tactics and measure against KPIs.

Jackson, Mississippi / Atlanta, Georgia

Strategy, marketing and design are the core services A Creative Group offers clients. We work directly with clients to assess their current communications programs, probe for underlying business opportunities and discuss creative, custom solutions that ensure measurable results.

Represented the State of Mississippi in all communication activities related to the Deepwater Horizon Oil Spill Natural Resource Damage Assessment (NRDA). Responsible for all communication and public outreach efforts between affected states and federal trustees related to litigation surrounding the spill and restoration projects.Provided council and advised city mayors on various communication strategies related to infrastructure issues and crisis management.

Responsible for the development and implementation of high-level integrated communications plans that market client products and services, support current initiatives, drive community engagement, build the brand, and generate revenue. Giving counsel to clients on strategic objectives at a high level, serving as engagement manager or project manager for large, complex projects. Providing direction and oversight of all communication activities developed to meet outlined project goals.

Created internal and external communications to support Yamaha Marine Group, U.S.A. business strategiesPlanned and executed all major Yamaha media events, and coordinated public relations activities surrounding national boat shows, televised fishing tournaments, sponsored angler press junkets, and annual product reviews with trade outlets and the general media.Evaluated industry and marketing trends for the placement of content and relevant news stories, working closely with industry and trade media, while implementing strategic public relation campaigns to drive sales and address industry concerns, such as fuel economy.

Managed all relationships and communication activities surrounding high-profile volunteers, including celebrities, athletes, musicians and politicians. Developed Habitat Ambassador Program, an exclusive program involving high-profile volunteers that partnered with Habitat for a one-year commitment in order to promote and market relationships and build brand recognition. As publicist and spokeswoman, appeared on NBC’s ‘Today’ show, DIY Network and featured in numerous print and radio publications.

Monitored and tracked multi-media coverage of Election 2004, The War in Iraq, and capture of Saddam Hussein. Updated CNN News and Headline News corporate executives on critical issues while working with producers on quality control and programming.