Anna An Email & Phone Number

Sydney, Nsw, Au

Sydney, Australia

Mapping out all POE assets and innovation across channels, identifying key gaps and opportunities, ensuring total integration. Bringing the strategies to life in optimised channels, identifying opportunities and innovation to adapt the plan in real-time.Managing the day-to-day relationship with the clients on behalf of the agency team bringing agency colleagues in at the right time as neededEffectively manage client and agency partner expectations with regards to the deadlines and delivery of all workLeads/attends client WIP meetings and deliver a well-informed POV in every meetingFacilitating client and agency meetings and workshops in an inspiring and effective manner to deliver on desired outcomesHave a POV on media consumption trendsDevelop and maintain strong relationships with internal stakeholders – Mindshare and GroupM – at both a local and global levelManage timely delivery of regional/global requests and participates in conference calls as requiredAssist in identifying new revenue opportunitiesClients: IBM & Nokia

Sydney, Australia

Sydney, Australia

Responsibilities:- Developing new and innovative media strategies for all clients- Planning multiple client’s digital marketing strategies and buying across display, programmatic, retargeting, PPC and social.- Providing analytical and insightful reporting for previous campaigns executed- Giving clients insight from data and making recommendations for new campaigns/nurture campaigns and re-bookings- Industry and Publisher research to help with recommendation rationales.- Responsible for the strategic planning, placement and optimisation of media campaigns.- Review and analysing performance media and search reports in order to provide overarching performance analysis (not only channel specific)- Development and presentation of client deliverables including strategy, research, technical recommendations, reports, consulting etc.- Supporting the development and delivery of scopes of work- Ensuring media campaigns are created and implemented to best achieve campaign performance and media efficiency goals- Day-to-day stewardship of contractual relationships – managing budgets, reporting, incentive management- Demonstrating close working relationship and integration with all planning teams (media, search, social etc.)- Maintaining budget analysis and ongoing logs – Account record keeping including client authorisations and insertion orders.- Global coordination with APAC and WW teams- Keeping abreast of performance media landscape and guidelines; Develop strong relationships with media partners- Identifying and communicating staffing requirements (of junior resources) in a timely manner- Delegation, oversight and training of Asst. Media Planner, Performance Media Executive as well as Performance / Media AssistantsClient Portfolio:IBM, Optus, Motorola, Lenovo, KFC, Kimberly Clark, Bankwest, Hahn Superdry, LION, Coca Cola, Powerade, Louis Vuitton, BP.

Sydney, Australia

Sydney, Australia

Responsibilities:- Planning multiple client’s digital marketing strategies and buying across display, programmatic, retargeting, SEO, PPC, social, print and outdoor advertising (static and digital)- Full execution of all campaigns across Social Media, Outdoor Media, Search/Pay Per Click (PPC) and Display/Programmatic- Developing new and innovative media strategies for all clients- Ensuring all Clients KPIs, Performance and ROI are met and exceeded- Upselling and negotiating on Client revenue growth- Execution and management of client’s Twitter accounts. Including competitor analysis, social interception executions and social engagement opportunities- Analysis of data & tracking- Trafficking, optimisation and reporting for all campaigns.- Giving clients insight from data and making recommendations for new campaigns/nurture campaigns and re-bookings- Managing clients expectations and educating them on new channels and technologies- Sourcing, reviewing, testing and negotiating new technology and data partner platforms- Setting up, bidding and managing campaigns through tools and DSPs such as (Rubicon Project, - - - AdRoll, Twitter, LinkedIn, AdWords, Hootsuite, UberVU etc)- The AdTech and SEO subject matter expert and evangelist of the businessClient Portfolio:VMware, HP, National Dental Care and AIG Good2Go Travel Insurance.

London, United Kingdom

Responsibilities: Selling PriceGrabber’s distributed eCommerce platform and acquiring new merchants by lead generating, online and at trade showsResearching and gaining extensive knowledge over 23 sectors including Fashion, Health & Beauty and GamingWorking with digital media and affiliate agencies and continually pitching PriceGrabber’s productsSetting up performance reports on CPC, CPM, CPA statistics on multi channelsAttending UK trade shows to develop existing accounts and create new partnerships. These include; Home London, Olympia Beauty, E-Commerce Expo, Salon International and Ad Tech London.Setting up and attending meetings with UK & International clients to discuss and educate on e-commerce, digital display and co-brand opportunities that PriceGrabber can offer or following up from existing proposalsInputting and updating merchant details on Salesforce, FogBugz and ClearSlide throughout the yearOrganising and carrying out meetings with merchants and pitching presentations to gain new business. Face-to-face and online enquiries, to keep the lines of communication open even after it has been forwarded to the account managersAnalysis of new merchant’s challenges and rectifying them to increase performance. Eg; looking at the SEO analytics of their marketing campaignsAnalysing client’s Ads to make sure their formatting, html, pixels and design are correctRunning Co-Brand and merchant reports and analysing their performance to identify opportunities which may help the merchant to increase revenue.

London, United Kingdom

Working on the following publications:Unmanned VehiclesInternational Maritime & Port SecurityMilitary Simulation & TrainingResponsibilities: Selling cross platform solutions including Print, Digital and Apps - Display, E-Newsletter Banners, E-Alert Banners, bespoke campaigns, app banners, splash screen, interactive rich media (web and app) inc embedded videos, scrollable text, slideshows galleries etcNew business and account management of clients across the UK and Internationally and therefore working across multi-country accounts considering differing time-zones, currency, market conditionsAttending international trade to develop existing accounts and create new partnerships. These include; DSEi 2013 (London, UK), UDT 2014 (Liverpool, UK), Eurosatory 2014 (Paris, France), AUVSI Unmanned Systems (Orlando, USA), Oceanology International (London, UK) and Farnborough Air Show 2014 (Farnborough, UK) and pitching for new businessSetting up and attending meetings at shows to discuss further advertising opportunities or following up from an existing proposal. Also, meetings to build new client relationships internationallySending proposals and responding to RFPs (Request for proposal) for existing and new advertisersEducating and hand-holding clients on Advertising opportunities and ROIInputting and updating client details on Gold Vision (CRM platform) throughout the year, especially after trade showsUp-selling existing bookings and making recommendations post campaign for up sell opportunitiesMeeting reservation, material and publication deadline for all portfoliosWorking closely with editorial and brainstorming new ideas per sector and country.

Sports Science And Management Bsc, Sports Science, Bachelor Degree

Activities and Societies: Cheerleading & DanceSports Events Management, Sports Media and Society, Sport Globalisation and International.

High School, Dance, Physical Education And Japanese, A* B C

Activities and Societies: Dance, Physical Education and Japanese.Dance, Biology, Mathematics, Physical Education and Japanese.

High School, Gcse, 11 A*-C

Activities and Societies: Double Science, Maths, English Literature, English Language, History, Religious Education, Physical Education.