- Develop and execute social media strategies to promote brand awareness and drive engagement- Create trend-driven content tailored to audiences, resulting in consistent follower growth and increased online visibility.- Monitor social media trends and platform updates to ensure relevant content creation that aligns with current trends.

- Developed and implemented branding guides to establish a consistent company identity across all platforms.- Explored and assessed B2B SaaS solutions to improve operational efficiency and service offerings for the company.- Led outreach efforts to identify and connect with potential customers, contributing to business growth.Collaborated with external marketing agencies to execute strategic marketing initiatives, enhancing company visibility.- Played a key role in rebranding the company’s website, ensuring it reflected the new brand identity and optimized user experience.- Conducted thorough marketing research to inform business development strategies, helping drive expansion efforts.

- Collaborated with Adobe’s Employee Experience team to explore the potential integration of AI to enhance work environment and overall experience.- Conducted research on AI technologies, including their legal implications, both nationally and internationally, to ensure compliance.- Discover and evaluate third-party vendors, test various AI solutions, and determine the best options.- Analyzed and compared in-house solutions versus third-party vendors, providing insights to inform strategic decisions regarding AI implementation.

- Achieved a follower growth rate of over 130%- Established social media presence- Develop the club's branding guide, encompassing logo usage, color schemes, typography, imagery guidelines, and tone of voice- Create and implement a branding strategy that aligns with the club's mission, values, and objectives- Collaborate with board members to gather insights and feedback for marketing tasks- Oversee the creation and dissemination of promotional materials, including flyers, posters, and social media content

- Support the development of marketing materials such as brochures, presentations, and promotional items using Canva- Contribute to social media content creation, scheduling, and engagement using Meta Business Suite- Assisted in market research and competitor analysis

- Led a team of three to re-brand the firm's online presence (Meta, Google Search, and website)- Increased engagement with customers both online and in-person- Produced social media handbook/guide for the marketing team to reference

- Established social media presence and achieve a follower growth rate of over 190%- Ensure consistency in branding across all club materials, including digital and print media, merchandise, and event collateral- Manage the club's social media accounts, including content creation, scheduling, engagement, and analytics tracking