Strategic Consulting, including marketing and communications, branding market positioning, sales strategy development.Turn key solutions for Fuel Handling retail busines from site/business selection to complete operations structure, employee management, inventory control, loss prevention, branding, food handling, contract negotiations.

Fiber Glass Systems, part of National Oilwell Varco is a worldwide leader in developing Glassfiber Reinforced Epoxy (GRE) pipes and fittings. With a long history of technical innovation and engineering expertise, we have been successfully serving the needs of the challenging offshore oil and gas market, helping our customers deliver projects on target and enabling them new levels of productivity, with 17 manufacturing facilities around the world and offices in every continent.• Lead global marketing and communications strategies to support worldwide sales teams and partners across Marine & Offshore, Chemical & Industrial, Oil & Gas, and Fuel Handling markets• Oversee the alignment of organizational goals with specific market requirements for the Middle East, Latin America, Asia-Pacific, Europe, Africa and North America. • Develop and manage annual budgets, planning specific expenditure and identifying areas for potential cost reduction, resulting in 20% yearly savings.• Oversee 3rd party services and ensure proper branding and messaging usage.• Plan and execute the company attendance at over 20 international tradeshows per year, utilizing the opportunities for lead generation and increased brand awareness.• Oversee regional events, workshops, seminars and other co-sponsored activities.• Develop and implement Global Media planning strategies.

Fuel Handling.Developed business branding through consistent Corporate Communications strategies both internally (employee communications) and externally (loyalty programs) Directed company wide Marketing initiatives generating a solid 8% yearly average growth in business.

Major Real Estate firmListing Manager for The Laura MacDonald TeamStrengthened public relations and personal branding strategies for a top Real Estate team, through creative writing, custom corporate identity program and customer satisfaction practices. Designed new media campaign to increase client and referral data base achieving a 7% sales increase and 15% savings in annual budget. Wrote press releases and developed relationships with trade publications and broadcast media sources to obtain editorial support. Produced brochures, flyers, ads and other advertising/promotional material. Designed Team logo.

Non-Profit event promotion organizationCommunications and Public Relations DirectorCreated new fund-raising strategy for diverse outdoor events, including, but not limited to: Off-road, Mountain climbing, Hiking, biking, and other amateur to experienced initiatives. Conceptualized and integrated all organization’s achievements and developed a powerful marketable product, through innovative Corporate Communications strategies. Branding and marketing campaigns, Introduced sponsorship value in the industry, generating funding for 5 major international expeditions, averaging $300,000.00 per event. Overlooked and dictated general production guidelines for the first series of international TV shows. Grew national and international media relations for event coverage. Supported sponsor’s marketing and PR departments to fully understand and take advantage of the far-reaching return of investment.

Event planning and organization Press and Public Relations Director for Fun Race 4x4Formulated public relations and media strategies for the FUN RACE 4x4 brand, during the business model transformation from 200 to 1000 participants per race. Developed an “environmentally friendly” image and communications campaign for this off-road rally, as well as the integration of charity and community support events, into each one of the 5 races during the year. Introduced new media approach to grow exposure and presence resulting in a constant coverage and weekly TV production. Dedicated to create and build strong bonds with key sponsors and media. Conceived, planned, staffed, publicized, and directed 30+ major special events throughout career. Facilitated all aspects of participation in national trade events, from staff and travel logistic, itinerary coordination, to promotional design and execution. Lead communications team and agency relationships.

Corporate Communications BoutiqueProduced all internal and external communications materials, from idea conception to full production, including, corporate identity programs, brochures, media presentations, target market articles, media presence, POP material, sign making, advertising campaigns, creative writing, event planning, pitching, press releases. Some of our clients: Toyota de Venezuela, Banco de Venezuela, Coca Cola, Venevision

Venezuelan FDICSenior Social Communications OfficerManaged all internal and external communications, including public educational campaigns about the institution. Created corporate identity program and supervised practical application. During the biggest financial breakdown in the country, appointed as one of 4 spokespersons and procured public opinion models to educate general public about duties and responsibilities of the entity. Developed crisis communication guidelines. Directed and participated in press conferences, developed communications strategies, published numerous press releases and established favorable media relations to enhance positioning and public relations goals. Analyzed media presence and message impact of the organization.