Anna Carpenter Email & Phone Number

Charlotte, North Carolina, United States

As Associate Director of Business Development and Industry Initiative, I lead the business development and client relationship expansion efforts for the Financial Services Industry Group firmwide, coordinate the BD management of the firm’s four key industries, and also support Charlotte-based business development needs. Working closely with the Financial Services group team heads and practice group leaders, I provide organizational oversight in defining the strategic business development… Show more As Associate Director of Business Development and Industry Initiative, I lead the business development and client relationship expansion efforts for the Financial Services Industry Group firmwide, coordinate the BD management of the firm’s four key industries, and also support Charlotte-based business development needs. Working closely with the Financial Services group team heads and practice group leaders, I provide organizational oversight in defining the strategic business development direction of practice teams, key client teams and industry groups. Show less

As business development lead for the firm’s cross-disciplinary financial services industry team, I support high profile client initiatives, drive relationship-building activities and identify profile-raising opportunities for the firm and designated practices, including Structured Finance & Securitization, Commercial Lending, Tax, and Consumer Financial Compliance and Litigation.

Charlotte, North Carolina

I drive marketing & business development efforts for the firm's southeast region, including offices in Charlotte, Atlanta & Raleigh. In addition to providing support for teams & lawyers in my region, I also manage efforts for designated practices that comprise the cross-disciplinary financial services industry team.

I coordinated marketing efforts for Alston & Bird’s Finance Practice Group firm wide, as well as the firm’s Charlotte, Research Triangle & Dallas offices. My projects included:• Developing targeted pitches for clients & prospects;• Managing firm events, including seminars, industry conferences, client entertainment, firm retreats, open houses and receptions;• Researching opportunities for cross-marketing among various practice areas & offices;• Working with attorneys to develop… Show more I coordinated marketing efforts for Alston & Bird’s Finance Practice Group firm wide, as well as the firm’s Charlotte, Research Triangle & Dallas offices. My projects included:• Developing targeted pitches for clients & prospects;• Managing firm events, including seminars, industry conferences, client entertainment, firm retreats, open houses and receptions;• Researching opportunities for cross-marketing among various practice areas & offices;• Working with attorneys to develop individual marketing plans;• Collaborating with other members of our marketing team to ensure that all materials, invitations, advisories and website content are accurate & consistent with our brand; and• Maintaining relationships with outside vendors (event venues, caterers, promotional companies) and negotiating contracts. Show less

Charlotte, Nc

As Business Development Consultant, I was responsible for generating qualified leads through online research, networking and cold-calling. I closed a total of $695,000 in advertising revenue within my first year as a Business Development Consultant. I prepared marketing campaigns ranging from $10,000 to $100,000 consisting of print and online advertising, as well as event sponsorships for local companies trying to brand their business. I launced a Human Resources Handbook in conjunction with… Show more As Business Development Consultant, I was responsible for generating qualified leads through online research, networking and cold-calling. I closed a total of $695,000 in advertising revenue within my first year as a Business Development Consultant. I prepared marketing campaigns ranging from $10,000 to $100,000 consisting of print and online advertising, as well as event sponsorships for local companies trying to brand their business. I launced a Human Resources Handbook in conjunction with our Best Places to Work event in 2009 which offered HR managers advice on choosing wellness plans, hiring employees, HR training & consulting, payroll administration, drug screening, and other HR-related topics. Advertising revenue totaled $10,000 in its inaugural year. I initiated, planned and implemented a project to publish an engineers publication in conjunction with National Engineers Week in 2009. I collaborated with 6 non-profit engineering organizations throughout the country to gather editorial content and sold advertising space to companies which resulted in a profit of $22,000. Show less

Charlotte, Nc

As Advertising Coordinator, I maintained a smooth operation in the advertising department by completing expense reports, inputting insertion orders using Salesforce.com, updating databases, analyzing and comparing revenue reports, managing calendars and setting appointments. I collaborated with national sales representatives on major network accounts such as Verizon Wireless, Wachovia and Time Warner Cable, which resulted in a 30% increase in annual revenue from 2006 to 2007. I also… Show more As Advertising Coordinator, I maintained a smooth operation in the advertising department by completing expense reports, inputting insertion orders using Salesforce.com, updating databases, analyzing and comparing revenue reports, managing calendars and setting appointments. I collaborated with national sales representatives on major network accounts such as Verizon Wireless, Wachovia and Time Warner Cable, which resulted in a 30% increase in annual revenue from 2006 to 2007. I also contributed to a 12% increase in local revenue by generating qualified sales leads through web research, mass mailings and networking events. I maintained solid relationships with clients through day-to-day communication regarding deadlines, artwork and advertising schedules. I was the recipient of the 2007 Core Values Award for meeting and exceeding all standards. Show less