Anna Short Email & Phone Number

Sydney, Nsw, Au

Strategic Partnerships, Loyalty and Yello for Business

Australia

Contribute to governance practices, decision making and marketing initiatives to ensure the club's continued success and growth. Dedicated to upholding the club's values and supporting activities that benefit players, supporters, the community and sponsors.

Led strategic relationships, managed industry associations, peak bodies and primary APAC partner. Navigated complex internal and external organisational structures and cultural nuances to optimise partnerships and enhance brand presence, increase revenue and deliver value for merchants, card members and partners. • Led partnership initiatives against defined requirements and deliverables. Ongoing analysis of key partnership metrics, identifying opportunities for optimisation, improvement and expansion.• Led marketing, branding campaigns, partner lead generation programs, thought leadership, PR and strategic events, solidifying American Express' position of leadership within financial services.• Identified new partnership opportunities that aligned with company’s goals. Negotiated partnership terms, contracts and oversaw onboarding. • Responsible for contract renewals and managing substantial marketing budgets, driving strategic outcomes and mutual goals, while maintaining operational excellence.• Led a team and influenced cross-functional teams to achieve strategic outcomes.

Successfully navigated a complex matrix environment to manage third-party partners, expanding American Express coverage and merchant acceptance across Australia and New Zealand. Led targeted marketing campaigns, managed the F2F merchant visits program and created innovative point-of-purchase materials. Played a key role in the award-winning 'Shop Small' campaign, driving community engagement and supporting local businesses. Managed internal and external relationships, conducted contract negotiations and developed incentive initiatives to support sales, enhance branding and drive business growth.

Oversaw the end-to-end management of the loyalty program for corporate and business card members, encompassing product management, P&L analysis, financial oversight and strategic marketing. Focused on maintaining the program’s financial viability while enhancing its competitiveness and market appeal. Leveraged deep insights into the loyalty landscape, consumer behaviours and market dynamics to deliver compelling value propositions and drive customer satisfaction and loyalty.

Recognised in the top 1% globally with the prestigious President's Club Award for outstanding performance. Developed content, marketing campaigns and toolkits that empowered sales teams to acquire new customers, retain existing ones and drive revenue. Managed the merchant bonus points program for American Express, a key loyalty initiative that enhanced customer experiences and fostered business growth for merchants. Collaborated with internal teams, agencies and partners, leveraging deep insights into loyalty dynamics and rigorous financial analysis to ensure program success. Led a team of two and influenced cross-functional teams to achieve strategic outcomes.

Developed comprehensive branding, acquisition and retention marketing campaigns and events tailored for merchants and consumer, business and corporate card members. Played a pivotal role in crafting marketing strategies for the most crucial B2B partners, notably in the pharma, construction and food & liquor industries, fostering strong collaboration with internal stakeholders, external partners and agencies. Ensured alignment between marketing efforts and business objectives, driving engagement and value for merchants and cardholders.

I created and executed brand, acquisition and retention marketing campaigns for our corporate card products, encompassing the corporate card, purchasing card and travel products. This role necessitated dynamic management of diverse responsibilities and close collaboration with internal teams (sales, product development, legal, customer service) and external stakeholders (vendors, partners, clients). Operating in a fast-paced environment, I showcased exceptional organisational and communication skills and efficient multitasking abilities crucial to executing our marketing strategies successfully.

Australia

Executed brand, acquisition, retention and cross-sell campaigns for home insurance, car insurance and health insurance products, utilising channels including direct mail, brochures and TVCs. Strong organisational skills and the ability to handle multiple projects concurrently were crucial, alongside effective communication and collaboration with stakeholders to ensure successful strategy execution.

Australia

Key role in promoting Sydney as a premier destination for domestic and international conferences and events, fostering economic growth and enhancing the city's global reputation. Primary focus was identifying event opportunities and supporting bidding efforts to secure them for Sydney. Key responsibilities included opportunity identification, bid management, stakeholder communication, influencing, market research, written & verbal communication and organisation.

Leadership Excellence

Education record

Education record

Bachelor Business, Marketing, International Management, Tourism

Education record