Anna Smith Email & Phone Number

Denver, CO, US

Denver, Colorado, United States

• Oversees all marketing content and strategy to research, identify and capture new opportunities.
• Establishes and cultivates relationships with key internal (Deans, Directors and team leaders) and external stakeholders (third party agencies and contractors) in the pursuit of new student prospects and strategic.
• Leads external marketing and communication efforts including strategic launches for new programs and campuses, digital advertising campaigns, public relations, website design & updates and collateral development for.
• Supports internal marketing efforts, employee communications/newsletters and events.
• Works closely with Compliance to ensure all requirements are met.
• Supports change management along with process documentation.

Denver, Colorado, United States

• Paramount Residential Mortgage Group Inc. (PRMG) is one of the largest independently owned Mortgage Lenders in the nation. We deliver a wide range of Jumbo, FHA, VA, USDA, and conventional loan products, along with.
• Provide marketing strategy, support and assistance to Area/Branch Managers and growing team of 25+ Loan Officers.
• Collaborate with National Marketing Department, Compliance & Legal to ensure all marketing materials are compliant and on-brand.
• Serve as liaison between National Digital & Marketing Departments and five retail branches (and their respective Loan Officers).
• Create and distribute sales/marketing materials (both print & digital).
• Promote and manage PRMG branches and Loan Officers on multiple social media platforms.

Greater Denver Area

• Created and executed comprehensive digital marketing strategies, plans and tactics for the credit union.
• Partnered with business unit leaders to develop and implement digital marketing strategies to support achievement of organizational goals.
• Leveraged social media marketing, reputation management/review sites, email marketing, SEO, SEM, content marketing, mobile advertising, digital advertising and other digital channels/technologies.
• Redesigned the website, constructed new webpages, landing pages and microsites and ongoing management including designing, tracking site performance and optimizing user experience and conversion.
• Developed and updated content for the credit union’s digital media platforms, social media sites, email marketing systems and content marketing.
• Developed and executed email marketing segmentation strategies using automation technologies.

Greater Denver Area

• Responsible for written staff communication, member communication and marketing promotional materials. Oversee, coordinate, support and participate in credit union sponsorship relationships and other various projects.
• Evaluate, implement and coordinate marketing campaigns, programs and strategies.
• Create and maintain community and credit union sponsored relationships such as the Colorado Rapids, Special Olympics Colorado, School Grant Program and School Fundraising Program.
• Assists with social media, website updates and redesign, electronic marketing and business development activities of the Marketing Department.
• Primary liaison for branches and other departments for distributing and maintaining promotional materials.
• Assists with financial education events/awareness and community outreach efforts.

Chicago, IL

• Managed Community Affairs charitable grants process, including activation of marketing and sponsorship benefits and accurate database entry and reporting. Coordinated entry of approved grants into grant database..
• Managed sponsorship benefits, ensuring accurate branding and advertising in brochures and online; provided marketing materials by required print deadlines and to specifications.
• Collaborated with Relationship Manager and non-profits in strategic marketing activation elements, including custom premium orders, social media, and other publicity efforts to increase awareness and goodwill toward.
• Updated and maintained the Community Affairs’ internal and external websites. Assisted with other special projects.

Chicago, IL

• Provided superior administrative support for a Managing Director and eleven direct reports. Performed office management tasks including: managed incoming phone calls, prepared necessary materials for professionals.
• Organized meetings, appointments and events for professionals. Coordinated travel arrangements.
• Maintained an accurate CRM Oracle-based Siebel database (including key contacts, deals and activities); prepared weekly reports, invoices and expense reports.
• Office management duties included ordering supplies, providing support for special projects (annual audit, research projects and updating bios and photos) and maintaining equipment.
• Committee member of team that organized employee activities, aimed at increasing morale and general involvement.

Denver, CO

• Developed and supported nationwide B2B marketing efforts for sales and 6 account managers with a client base of 2,300 companies.
• Solely maintained budget of $1.1 million.
• Implemented quarterly and monthly promotions, aimed at increasing ExpressPayment (bill payment) transactions. Produced corresponding posters, fliers, premiums and other collateral. Analyzed promotional effectiveness.
• Managed and supported all tradeshow activities. Oversaw booth logistics, attendee logistics and marketing efforts around tradeshows. Department attended 9 tradeshows annually.
• Managed electronic and print advertising insertions.
• Managed and purchased premium items for department.

Denver, CO

• Supported 12 members of marketing team, including Director of department.
• Aided in budget and forecast management for 15 cost centers, totaling $11 million.
• Facilitated logistics for hundreds of street team marketing events in 11 cities with 4 different agencies. Supplied premiums and POS for multiple simultaneous events, as well as other collateral including tents, wheels.
• Participated in multi-departmental team to develop week-long event for 300 attendees.
• Organized, selected and ordered 2007 premiums, including a vendor selection process. Project duration of 5 months to complete, a total budget of $450,000.
• Planned 4 different meetings on-site in Colorado, coordinated accommodations for guests, totaling 50 different people, and spanning 5 days.

Denver, CO

• Implemented Web site updates and supervised technology updates. Primary liaison between outside Web development company & internal staff to ensure accuracy and efficiency of Web site.
• Wrote and edited articles for the Web and print.
• Promoted events to the media. Photographed and wrote articles about the events.
• Increased security for online giving page. Enhanced and revamped various sections of the Web site to increase number of visits. Conducted Web focus group to assess usability.
• Developed a database of girl member emails and created a new eNewsletter for girls.
• Wrote scripts and bios for events, coordinated the annual awards ceremony. Promoted annual awards ceremony and annual “Girl Scout Week.” Assisted with annual fall recruitment campaign/media blitz.

Denver, CO

• Maintained accurate records in donor database (Raiser’s Edge) and assisted with direct mail campaigns.
• Generated timely gift acknowledgement for all donors and supported all fundraising and special events.
• Edited and assisted with grant proposals and sponsorship with businesses and foundations.
• Coordinated United Way campaign efforts (both for internal and external fund raising campaigns).

Denver, CO

• Assisted department in increasing the awareness of the importance of financial planning to both government officials and consumer groups.
• Exhibited at local and national tradeshows, distributed marketing collateral.
• Supported all social marketing campaign initiatives aimed at encouraging Coloradoans to save money. Arranged workshop logistics, liaised with volunteers, maintained databases, disseminated communication materials and.
• Promoted from my previous role as Administrative Assistant.

Denver, CO

• Supported initiatives set forth by the “Board of Examiners” and built positive rapport.
• Assisted with the annual conference and other administrative tasks including filing and database maintenance. Various other projects including a Textbook Review.

- Assistant to the Manager of Public Relations. - Created media teaser kit for the 2002 Corn Maze.- Developed and managed the Summer 2002 Travel Writers Reception. - Wrote press releases, media advisories and photo opportunities. - Pitched stories to reporters, organized special events, assembled media packets and researched publications to pitch to in the.

Denver, CO

Assistant to the Director of Public Relations. Researched and wrote informative articles for electronic and print alumni newsletters, edited articles, wrote press releases and media advisories and pitched stories to reporters. Interviewed faculty and students for articles, assisted with special events and created databases.

Denver, Colorado, United States

Worked part-time at the Reserve Desk within Penrose Library on campus at The University of Denver, while attending DU. Assisted students and patrons in finding materials for research, including academic publications/articles, videos, music, microfiche and books located in the Reserve area of the library. Provided superb customer service and kept materials.

B.A. Communications, Minor In International Studies, Emphasis In Public Relations, 3.85 Gpa

Activities and Societies: Magna Cum Laude, Dean’s List Scholar and Phi Beta Kappa lifetime member. Honors student and member of exclusive.

Certificate In Direct Marketing

• Awarded the “Certified Direct Marketer” Certificate Feb., 2010 Author of several Direct Marketing articles published in RMDMA's "Direct.

Certification, Digital Marketing

Gained holistic and actionable understanding of the current digital landscape to drive business success and growth.

Took Various Marketing & Communictions Classes Related To My Major In Rio De Janiero, Brazil.

Activities and Societies: Full-time study abroad student, July-December. Lived with a Brazilian family and began practicing the.