Anna Streetman Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia

After freelancing with the company for a year, I joined the content team at CharterUP full time. As a Content Marketing Specialist, I write and edit different types of content and collaborate with other members of the content team to support and drive company goals for CharterUP and its different brands. • Thoroughly research different cities and states within the United States and become an expert in charter bus travel opportunities for each territory• Write 5+ pieces of content a week including blog posts, city and state pages, sponsored posts, and Google My Business blurbs • Strategically include relevant KWs and keep in mind brand voice, style, and SEO for each piece• Conduct weekly competitor research and rankings checks for major markets and identify areas for improvement and areas for new content• Edit existing content on different websites for consistency, timeliness, brand voice, and SEO; Rewrite short form and long form content to fit evolving digital marketing standards and remain competitive• Manage three freelance writers by assigning tasks and providing feedback • Collaborate with other content team members and provide feedback and suggestions on their work via Google Docs

Atlanta, Georgia

CharterUP is a leading marketplace for charter bus reservations in the United States. As a freelance content writer, I wrote content that is engaging, informative, and in line with the company goals and focus.• Researched group dining, national parks, tourist attractions, and other areas of interests in cities across the country through a charter bus focused lens• Wrote up to 5 content assignments a month that support acquisition, retention, and engagement for the company goals; Work included state pages, city pages, blog posts, and other content as needed• Organically worked in relevant charter bus keywords and website links where needed to drive acquisition, engagement, and retention of customers• Sourced and resized relevant and attractive images for each assignment with Shutterstock while working properly within the confines of editorial use only images

Dunwoody, Georgia

After I left JF&CS full time, I was fortunate enough to enter a contract with them to manage social media and blogs for AgeWell Atlanta. AgeWell Atlanta is comprised of different partners throughout the Jewish Atlanta area, including JF&CS, and provides necessary services to seniors such as assisted living, memory care, social programming, hospice, and more.• Schedule weekly social posts on Facebook highlighting different AgeWell partners and offerings; Grew page likes by 60% in first year and grew engagement rate from 12% before I started to around 20% a month consistently MoM • Created and grew Instagram page from scratch, building an audience of 100 followers and a reach of 250 accounts within a month through creating engaging posts and reels • Design graphics in Canva to create a consistent look and feel to AgeWell Atlanta's Facebook and Instagram presence

Dunwoody, Georgia

I served as one of two Account Managers for three areas of the agency: Support Services, Clinical Services, and Aviv Older Adult Services. I acted as a support person for marketing initiatives within these service areas.• Wrote copy, including subject lines, and brainstormed content ideas for the agency's monthly clinical newsletter, the Feel Better Letter; Subject lines and email content earned an average open rate of 50% and click-through rate of 3%, compared to non-profit benchmark of 26.6% open rate and 2.7% click-through rate• Assisted in marketing of brand new program, HomeShare ATL, which lead to first successful match • Met with managers of service areas monthly to learn marketing needs, strategize, and provide support as needed• Assisted in promotion of the new Horwitz-Zusman Child & Family Center through writing blogs, updating the website, and creating other marketing materials

Dunwoody, Georgia

Jewish Family & Career Services is an agency that provides various resources to the Atlanta community. I served in the creation and execution of the agency's marketing strategy through copywriting across numerous mediums, website work, and other areas as needed.• Brainstormed topic ideas, interviewed appropriate staff and volunteers, and wrote up to 10 posts a month for the agency's blog; Bounce rate of new blog posts in first six months had an average improvement of 10% from existing blogs; Improved the blog's ranking in first six months to within the top 10 pages overall, up from an average of 11th place in six months prior to arrival, and improved bounce rate of blog homepage by 3%• Managed content for two agency websites as needed, including SEO audits, minor HTML fixes, editing existing copy, and writing new copy• Wrote copy for various agency ads, including 12 ads for local synagogues; Spearheaded campaign to advertise with Patch.com, leading to increased awareness and leads for HomeShare ATL and other agency programs and events

Dunwoody, Georgia

The Atlanta Jewish Times is an online and print publication serving the Metro Atlanta Jewish community for almost 100 years. I managed every aspect of the digital paper, including the website, email newsletter, social media, and all other digital materials.• Responsible for all social media content for Facebook, Instagram, and Twitter using Creator Studio and Hootsuite; Increased reach on Facebook by 87%, engagement by 260%, and likes by 530% during my first month; Added Link in Bio, stories, and story highlights to Instagram, resulting in increased traffic to website through a previously underutilized source and a 27.2% click through rate on the Link in Bio page during first week• Pioneered the use of videos using Promo to encourage people to vote/enter in our contests, buy ads, and more• Coordinated all online content on the Atlanta Jewish Times WordPress website using SEO skills, time management, and attention to detail; During first month, increased page views from 165,000 to 191,000 and kept page views consistently at or just below 200,000; Responsible for formatting 20-40 stories every other week on the website; Ensured SEO friendliness of each page• Arranged and formatted eBlasts three times a week for our 6,000 email subscribers using Mailchimp; Increased average average open rate from 28.3% to 32.7% and average click through rates from 7.7% to 9.1% during first three months• Pulled, organized, and presented Google Analytics every week for weekly meeting

Dunwoody, Georgia

During college, I served as an Editorial Intern for the Atlanta Jewish Times, a community newspaper since 1925. • Wrote stories from start to finish, including interviewing and editing, and came up with original story ideas • Formatted stories for WordPress website including sizing images, adding appropriate tags, and other best practices • Improved formatting of WordPress website to follow website best practices at the time• Created social posts for Facebook and Instagram, including advertising stories After my formal internship ended in late 2015, I continued writing occasional stories for the newspaper as a freelancer before being asked to join as a full-time staff member.

Atlanta, Georgia

Global Savings Groups is a retail e-commerce company. I ensured the digital optimization and revenue generation for white label coupon pages for Business Insider and CNN, and worked with the affiliate networks of 25 major retailers on a daily basis from a multitude of industries and interests such as The Home Depot, Belk, Bed Bath & Beyond, and more.• Wrote, edited, and maintained long-form and short-form static and dynamic content across 50 e-commerce retailer landing pages daily; Took ownership of my retailers' performances by analyzing SERP, bounce rates, and other KPIs for pages; Pages regularly ranked within first page of Google search results, and I made edits to improve performance and revenue when needed• Devised and tested new methods for generating revenue and traffic using specific keywords and code splitting; Met with Operations Manager of European office to share my findings and teach to the other editors• Served as liaison between affiliate networks and account managers for my retailers, passing along information and communicating regularly; Negotiated on terms that lead to increased visibility and revenue generation for two of my retailers, Belk and StubHub• Conducted Google keyword research using Answer The Public; Taught fellow editors how to utilize Answer The Public to prioritize popular products on each of their retailer landing pages, leading to increased revenue across the board• Served as one of two editors representing the United States team for company wide retailer landing page revamp project; Contributed and implemented ideas for project in tandem with European offices; Put together a presentation explaining the project to the U.S. team• Helped train and on-board two new editors for the U.S. team; Wrote 11 pages of training materials to help train new editors

Dunwoody, Georgia

The MJCCA is a nonprofit community center that services over 60,000 people a year from all walks of life. In my role, I was responsible with managing and creating various digital agency materials.• Created and scheduled external emails with Campaign Monitor; Maintained email database of more than 25,000 subscribers; Frequent use of A/B testing in subject lines, optimization for mobile, list segmentation, and other marketing best practices; Designed two email templates in Photoshop and Dreamweaver to send to two different agency audiences: Young Adults and Active Older Adults• Managed high-volume monthly email calendar schedule of around 30 emails per month in Excel; Made suggestions on email content and send dates based on calendar• Created, edited, and maintained content for agency's three websites on WordPress and Accrisoft website design platforms; Ensured SEO-friendliness of each page; Managed the upkeep on the yearly Book Festival of the MJCCA website pages to include new authors, brochures, pictures, and information as needed; Managed News/Press section of the website by adding new stories and maintaining existing ones• Designed and edited simple graphics for website and emails in Photoshop, including website banners, email banners, and simple graphic animations• Monitored analytics for websites and emails; Provided team with statistics and recommendations on digital strategy using Google Analytics• Lead the content marketing strategy for the MJCCA blog; Researched subjects and wrote three different content marketing articles based on agency offerings; Copy edited and wrote text for various agency materials, including email copy, website copy, program guide content, and the yearly President's Message

Kennesaw, Georgia

Elevanta is a franchisee association management and employer services agency. I assisted with the creation, maintenance, and development of various print and digital materials for the associations.• Developed and maintained content for four association websites through WordPress and Drupal; Used basic HTML skills to fix various issues and bugs across the websites, and to add new sections to WordPress websites• Interview subjects and write five stories for three quarterly publications; Edit each publicaiton in full before it went to printing• Compiled relevant news weekly for "News You Can Use" newsletter that went out to members of three franchisee associations through Magnet Mail• Wrote email copy and email subject lines encouraging franchisees to attend conferences and other events; Monitored open rate and other KPIs and made suggestions for improvement• Created LinkedIn, Facebook, Instagram, and Twitter accounts for four different associations and grew each by 20% within the first year through curating content• Assist franchisees when they get locked out of their accounts, or have questions about their membership or the website