Hilfy is a highly innovative platform that extends the life span of technology. We deliver transparency, streamline the processes, and digitalise a highly fragmented electronics repair and maintenance market.

Managed the company brand and reputation— shaped company positioning into simple and consistent messages;— was in charge of communication channels: mass media, social media, events, e-mail marketing, content creation (text, video, presentations). Worked closely with PMs within a cross-functional team to shape product vision and supported product launches— revolutionized the market with mobile SDK launch on the Russian Internet Week. In 2016 6% of the Russian Internet Week audience were engaged into trying the product on the first day of the event (mSDK was installed in RIW official application);Played a significant role in entering the enterprise market segment— brought LiveTex's new enterprise product recognition via publications in top business, financial, and IT newspapers, and magazines;— enlisted LiveTex with the support of opinion leaders by engaging them into public discussions on omnichannel communication issues and highlighting LiveTex selling propositions;— transferred a significant number of potential clients to the next stage of the sales funnel by organizing public speeches and presentations with key clients (biggest banks and retailers);— ensured the flow of new clients by scaling content: case studies, success stories;— got LiveTex several outstanding awards for the best product on the market.

PR managerBuilt the company brand by defining and executing the communication strategy- developed O2 positioning strategy and unique selling propositions — in collaboration with the marketing department- analyzed PR and marketing activity of the competitors, applied best practices, and generated new ways to improve the company image and attract more business opportunities- analyzed risks and implemented measures to prevent or mitigate consequences- evaluated company performance.Media communications: build communications from the ground up (traditional media channels, online, social media, business events, conferences, etc.) — in one and a half years the company became one of the most active in the information field.I ensured a constant stream of publications: wrote press releases, articles, interviews, and advertorials; urgently responded to the emergence of negative comments in the media; did budgeting and coordinated contractors.

Project managerComprehensive pr-service for Mirland Development Corporation:- Set goals, identified the channels and tools of communication;- Created key messages and templates to typical questions for different audiences;- Generated information occasions and monitored relevant topics for comments;- Wrote and released press materials, advertorials;- Distributed information materials, ensured output of the publications;- Organized the participation of the speakers in the business programs of events in the sphere of real estate, competitions, and exhibitions (reaching the agreement with the organizers, preparation of the speech);- Coordinated press events (press-tours, press-conferences);- Was in charge of cooperation with the environmental group;- Implemented monitoring and analysis for clients.Organization of Sarah Brightman's press-conference in Moscow: on October 10 global recording artist and UNESCO Artist for Peace Ambassador announced her intention to launch on a future orbital spaceflight mission to the International Space Station (ISS) in partnership with Space Adventures, Ltd.Result:Show with presentations, clips, interviews; 100 journalists from 8 countries, 17 cameras, VIP-guests, supervision of 13 interviews, and a direct broadcast on YouTube. More than 400 articles were published in the first 24 hours, including TV, Radio, and foreign mass media outlets. Here are some of the publications.The link to the video:http://www.ntv.ru/video/novosti/358614/http://www.1tv.ru/news/world/217343http://www.bbc.co.uk/news/science-environment-19901386Media coverage of one of the first and most prestigious award in the field of development of public relations - PROBA - IPRA GWA 2012More than 60 outputs in the media and on the Internet-portals for the first week after the event.