In this role, I tell the story of how Remi, a PartsSource company, helps clients unlock the value in their service contracts by reducing costs and maximizing equipment uptime. I leverage my experience with academic research, state and federal government, and healthcare to create compelling marketing experiences for our clients and prospects.● Support growth marketing efforts with multichannel demand generation campaigns across healthcare, higher education, research, and state and federal government audience segments. ● Create personalized communications and multichannel campaign assets, integrating generative AI tools including Brightedge, ChatGPT, QuillBot, Adobe Firefly, and others.● Launched customer acquisition email campaigns to drive SaaS client retention supported by account-based retargeting and programmatic advertising.● Administer Adobe Marketo marketing automation platform for PartsSource and Remi marketing teams.

CNSI’s (now Acentra Health) technology-enabled products and SaaS solutions connect consumers and providers to improve health outcomes through state and federal payer partnerships.In this role, I supported the acquisition and retention of public sector customers for our SaaS claims processing solution.• Produced and promoted original, customer-focused content to convey the SaaS platform’s value proposition to public sector audiences, coordinating input and approvals with Product Development, Operations, and Business Development teams.• Introduced digital marketing KPIs, editorial calendars, content management systems, lead nurture campaigns, and other digital marketing best practices. • Facilitated client focus groups to identify resources for thought leadership, testimonials, and product marketing message enhancements; and• Exceeded earned media and thought leadership goals by writing compelling presentation abstracts and placing CNSI subject matter experts and clients in key industry conferences and publications.

#AMACharlotte is where marketing meets. At 200+ members strong, AMA Charlotte is one of the largest and most active non-profit professional organizations in the Queen City. Connect with us at AMACharlotte.comAs president of the board of directors, I led a team of volunteers providing networking and educational programs for marketing and communications professionals and job seekers. Our team won national recognition for Chapter Excellence in Finance, Membership, and Communications during my leadership terms.

Guidehouse helps commercial and public clients address their most important challenges with innovative solutions that advance conventional thinking and create value for their stakeholders, build trust in society and shape a new future. In this role, I• Advised marketing leaders within the Energy, Finance, Healthcare, Life Sciences, and Public Sector verticals on lead generation and integrated digital campaign strategies. • Managed Oracle Eloqua marketing automation team to implement best practices and ensure quality and efficiency.• Created sales enablement and lead nurture programs to power multiple lead scoring models across the business. • Generated processes and templates for multi-channel B2B lead generation campaigns and CRM reporting.

Navigant was acquired by Guidehouse in 2019. In this role, I helped Navigant's healthcare solutions teams connect with the right U.S. healthcare providers and health systems to help them deliver their margins and their missions. • Developed a database to track prospect engagement and grew audience reach by 956% over a 3-year-period. • Delivered account-based marketing insights to region- and solution-specific sales leaders and account executives. • Launched a LinkedIn lead generation channel and contributed a year-over-year MQL increase of 154%. • Coordinated with business unit leaders and sales teams to define consulting solutions and create multi-channel, multi-touch marketing campaigns and sales enablement content. • Developed content for creative digital assets to drive demand and SEO, including interactive landing pages, playbooks, checklists, e-books, infographics, podcasts and videos.

In this role, I helped businesses create memorable customer experiences—telling their stories with Spectrio's technology-enabled marketing solutions:• Developed and implemented HubSpot marketing campaigns in collaboration with the Chief Revenue Officer and sales managers. • Supported inside sales and national account teams with qualified leads and persona-specific sales enablement plans and content. • Directed content marketing initiatives across the blog, website, social media and custom publications. • Supported trade show exhibitions and sponsorships with industry partners.

In this role, I helped our sales and marketing teams tell persona-specific improvement stories to Premier's customers:• Administered the Marketo marketing automation platform to include sales training, strategy and process creation, new acquisition onboarding, Salesforce.com integration maintenance, and campaign analytics. • Launched an Uberflip content hub to aggregate thought leadership and drive marketing automation lead scoring. • Collaborated with product marketing and public policy segment leaders to develop and execute demand generation strategies, consistently exceeding annual objectives. • Maintained target audience segments in the Marketo and Salesforce databases, collaborating with CRM and IT teams on hygiene best practices for database accuracy. • Recommended and implemented SEO and email marketing best practices like A/B testing and mobile optimization.• Curated, produced, and repurposed original content to attract and engage new customers.• Managed Editorial Review process to ensure adherence to brand and AP style guidelines.

At Premier, I helped our healthcare members tell their achievement stories to their peers. • Managed educational events in two channels: Premier's Speakers Bureau and the Advisor Live webinar series.• Created WordPress pages and social media programs to support content marketing efforts.• Generated, assigned, and reported on marketing-generated leads in Salesforce.com campaigns.• Assessed industry trends and customer feedback to inform curriculum design and content creation.

At Press Ganey, I helped tell the story of two great companies becoming one. On January 2, 2013, Press Ganey Associates acquired Morehead Associates. • Integrated Morehead's marketing strategy for employee, physician, and volunteer engagement products into the larger Press Ganey mission of targeted performance improvement.• Led the Eloqua marketing automation team, managing email marketing and Salesforce.com campaigns for Press Ganey's healthcare products and services.• Created personalized email marketing programs in Eloqua to launch new products and increase customer engagement.• Spearheaded inbound lead generation through blog posts, webinars, public relations, speakers’ bureau, paid advertising, and social media marketing. • Collaborated with Science and Research team to map client engagement data to public Value-based Purchasing data, resulting in first-to-market “ROI of Engagement” thought leadership content.

At Morehead Associates, I helped a small company tell the story of their national impact on healthcare. • Led a cross-functional team to prove that our clients had better patient outcomes and HCAHPS scores than non-clients, using publicly-available hospital data.• Collaborated with our Science & Research, Consulting Services, and Survey Operations teams to ensure a highly satisfying client experience while meeting aggressive goals for new client acquisition.• Reorganized the existing marketing budget to generate 280% higher website traffic and 500,000 new advertising impressions in 2012.• Generated 600% ROI on Public Relations initiatives within Morehead's State of Engagement thought leadership series.• Used Google Analytics to manage organic search and pay-per-click campaigns, supporting overall brand awareness and specific product programs.

On the Pelton & Crane/KaVo/Marus team at Danaher, I helped tell the story that dentists don't have to be in pain after a hard day's work. • Directed marketing and public relations activities for four medical equipment brands, coordinating strategic and tactical marketing plans with product managers, VP of Sales, VP of Marketing, sales managers, and clinicians in the United States, Canada, and Germany.• Launched new medical products and generated sales leads via trade shows, advertising, social media, PR, continuing medical education events, video, and SEO; grew qualified sales lead volume by 60% over two years. • Directly supervised in-house creative and events teams, managing over 200 end-user marketing events per year and an annual budget of $3.5 million. • Developed a CME program for dentists, generating 370% ROI at 12-18 events per year. • Co-developed and launched a new medical device demonstration website with an integrated marketing campaign, resulting in $12 million in new sales over 18 months. • Used Lean performance improvement methodologies within the Danaher Business System (DBS).

In this role, I helped tell the story that one sales force could help any dentist, regardless of their budget. • Supported the Pelton & Crane VP of Sales, Regional Sales Directors, and North American B2B sales force.• Prepared sales presentations, data analysis, communications with dealers and customers, and contract and pricing updates. • Managed special projects: sales territory reorganization, new employee orientation, and market data mapping.• Helped implement CRM software across sales and marketing departments, resulting in a 30% increase in sales reporting productivity and enhanced ROI measurement for lead generation initiatives. • Developed detailed demographic, distributor, and competitor market analysis for U.S. sales territory reorganization, resulting in 12% revenue growth post-reorganization.

In this role, I helped tell the story of Southeast Renal Associates' (now Metrolina Nephrology) work in kidney disease research. • Coordinated clinical drug trials for dialysis patients in multiple treatment locations.• Maintained drug samples, medical records, and study protocols according to government regulations.• Consistently exceeded patient recruitment goals by conducting B2B sales presentations for referring physician practices and dialysis centers.• Conducted community health education, including the design and launch of a new website, participation in community health fairs, and creation of referral tools for general practitioners.

At UNC Charlotte, I helped tell the story of how genes impact physical fitness. • Performed fitness-related research protocols on an NIH-funded study, under the supervision of the principal investigator and department chair.• Presented research findings via poster presentations, conference lectures, and as a co-author on an original article in the Journal of Physiological Genomics.

At Novant Health Presbyterian Medical Center, I helped tell one of the most important stories in a patient's life: the results of their biopsy. • Created and managed medical records and pathology reports for a team of surgeons, oncologists, physician assistants, radiologists, and pathologists.• Wrote Standard Operating Procedures for the inter-departmental flow of documents and diagnostic specimens from multiple locations.• Supervised a document imaging project for electronic health record (EHR) transition.• During my time at Novant Health, I also held roles as an Inpatient Physical Therapy Aide and Utilization Review Specialist for Home Health and Hospice.