Anna Whitmore Email & Phone Number

United States

Developed, shared, monitored, and optimized 55+ consumer and corporate partner (AAA) strategies. Cross-functionally supported market research and analysis of media performance data, and strategies related to segmentation, customer retention and loyalty, campaign development, and marketing and web optimization.• Maintained average of 30% segment acquisition across enterprise while reducing previous year’s media spend from over $20MM to less than $2MM, by fine tuning consumer targeting efforts and contextualizing digital media and web experience. • Increased AAA rebates from 500 to 1,200 by developing new messaging strategy and serving as advisor to Regional Marketing Directors regarding optimization of multi-channel marketing plans.Key Responsibilities:🔍 Customer Segmentation Strategy:Developed and refined customer segmentation strategies to effectively target diverse customer groups.Utilize data-driven insights to identify customer preferences and behaviors.📊 Data Analysis and Insights:Analyzed complex data sets to extract actionable insights for informed decision-making.Monitor marketing performance and make data-driven recommendations for optimization.🚀 Campaign Development:Led the conceptualization, planning, and execution of marketing campaigns to achieve strategic objectives.Collaborated with creative teams to craft compelling and effective messaging.🎯 Marketing Optimization:Continuously optimized marketing efforts based on performance metrics and feedback.Implement A/B testing and other techniques to enhance campaign effectiveness.🤝 Cross-Functional Collaboration:Collaborated with cross-functional teams to align marketing strategies with overall business goals.Ensure seamless integration of marketing initiatives across departments.🔎 Market Research:Conducted market research to identify trends, competitive landscapes, and emerging opportunities.Stay updated on industry developments and apply insights to marketing strategies.

Conceptualized innovation, development, and execution of experiential field marketing as well as direct-to-consumer programs, by cross-functionally implementing strategic planning designed to enhance brand visibility, customer engagement and sales growth on national scale. • Increased acquisition by average 15%, by developing and leading quarterly experiential marketing campaigns for National Field Marketing Team.• Uncovered 4.2MM new email prospects, by evaluating and optimizing targeting strategies and approaches.Key Responsibilities:🚀 Direct to Consumer and Experiential Strategy Development:Crafted and refined Direct Mail, Email and Experiential field marketing campaigns in alignment with the company's overarching marketing objectives.Designed actionable plans to increase brand presence and market penetration across diverse regions in the USA.📆 Go-to-Market Project Management:Led end-to-end project management for field marketing campaigns, overseeing meticulous planning, execution, and evaluation.Collaborated seamlessly with cross-functional teams, including creative, sales, and operations, to align strategies, allocate resources, and meet project milestones.🚀 Program Development:Conceptualized, planned, and executed innovative messaging approaches tailored to resonate with diverse target audiences.🔎Campaign Optimization:Monitored and analyzed the performance of marketing campaigns, proactively identifying areas for improvement.📊 Budget Management:Demonstrated expertise in effectively managing program budgets, allocating resources judiciously to maximize return on investment (ROI).Ensured the cost-efficient execution of marketing initiatives while delivering exceptional results.🎯 Reporting and Analysis:Provided regular insightful reports on program performance, highlighting key performance indicators (KPIs) and ROI.Utilized data-driven insights to make informed adjustments to marketing strategies and drive continuous improvement.

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Developed, implemented, and managed strategic marketing initiatives to remotely support six Midwest states’ Objectives and Key Results (OKRs). Led Field Marketing team to find local community engagement and marketing opportunities to build brand awareness, trust, and consideration. • Increased Pittsburgh market retail traffic by 18% (over $3M new revenue), by researching and championing installation of largest traditional outdoor billboard in the U.S. (which had been dormant over decade) on top of Mount Washington.• Nominated for 2016 Outdoor Advertising Association of America award after launching billboard’s pre-installation messaging campaign.• Increased retail market sales and traffic by over 30% across three markets, by conducting extensive market research and field visits to develop $15MM marketing plan that dominated local media for over six months.Key Responsibilities:🤝 Strategic Planning and Collaboration:Collaborated with business and consumer sales channel leaders to establish strategic plans aligned to corporate objectives.Ensured seamless integration of marketing initiatives with sales and operations to maximize impact.📢 Local Public Relations and Communication:Led local public relations efforts, including vetting regional inquiries and crafting effective responses.Worked closely with Corporate Communications and Operations Teams to develop and communicate offers, promotions, and key messages.📅 Marketing Plan Coordination:Tracked and coordinated local marketing plans for the region, encompassing various channels such as television, radio, out-of-home (OOH), print, digital, social media, and in-store marketing.Ensured timely and budget-conscious execution of marketing initiatives.🏆 Team Leadership:Led team of Field Marketing Managers who managed day to day event and on the ground experiential activations.

Northeast Region - Usa

Bridged sales performance and strategic decision-making across 14-state region. Provided executives with actionable sales performance data, insights, and strategic guidance and tools. Led uniform employee communications and engagement. Spearheaded initiatives to identify new growth opportunities and expand retail points of distribution.• Improved Network Perception Scores in Northeast by over 3%, by developing and executing social campaign (#WhereYouAtWednesdays) that called on employees to promote network enhancements.• Launched over 300 store-within-store retail locations with Radio Shack; led on-time/on-budget distribution strategy and onboarding process for each location.Key Responsibilities: 📊 Actionable Sales Performance Data:Leveraged data-driven insights to provide actionable sales performance data and analysis to the Chief of Staff and Regional Vice President.Compiled and delivered comprehensive reports, highlighting key performance metrics, trends, and opportunities.📈 Sales Performance Improvement:Collaborated closely with leadership to identify areas for acquisition improvement within the region.Offered data-backed recommendations and strategic guidance to drive continuous performance enhancements.🛍️ Market Expansion/Distribution Manager:Spearheaded market expansion initiatives, working to identify growth opportunities and expand Sprint's distribution.Developed and executed distribution strategies to reach untapped markets and increase market share.#️⃣ Social Media Strategist:Led social media initiatives, driving brand engagement and customer interaction.Developed and executed effective social media campaigns to increase brand visibility and loyalty.🎙️ Communications Specialist:Played a key role in crafting and disseminating internal and external communications.Ensured consistent and effective messaging across various communication channels.

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General Studies