Anna Whitmore Email & Phone Number

United States

• Developed, shared, monitored, and optimized 55+ consumer and corporate partner (AAA) strategies. Cross-functionally supported market research and analysis of media performance data, and strategies related to.
• Maintained average of 30% segment acquisition across enterprise while reducing previous year’s media spend from over $20MM to less than $2MM, by fine tuning consumer targeting efforts and contextualizing digital media.
• Increased AAA rebates from 500 to 1,200 by developing new messaging strategy and serving as advisor to Regional Marketing Directors regarding optimization of multi-channel marketing plans.Key Responsibilities:🔍.

• Conceptualized innovation, development, and execution of experiential field marketing as well as direct-to-consumer programs, by cross-functionally implementing strategic planning designed to enhance brand visibility.
• Increased acquisition by average 15%, by developing and leading quarterly experiential marketing campaigns for National Field Marketing Team.
• Uncovered 4.2MM new email prospects, by evaluating and optimizing targeting strategies and approaches.Key Responsibilities:🚀 Direct to Consumer and Experiential Strategy Development:Crafted and refined Direct Mail.

PA-OH-WV-MI-IN-KY

• Developed, implemented, and managed strategic marketing initiatives to remotely support six Midwest states’ Objectives and Key Results (OKRs). Led Field Marketing team to find local community engagement and marketing.
• Increased Pittsburgh market retail traffic by 18% (over $3M new revenue), by researching and championing installation of largest traditional outdoor billboard in the U.S. (which had been dormant over decade) on top of.
• Nominated for 2016 Outdoor Advertising Association of America award after launching billboard’s pre-installation messaging campaign.
• Increased retail market sales and traffic by over 30% across three markets, by conducting extensive market research and field visits to develop $15MM marketing plan that dominated local media for over six months.Key.

Northeast Region - USA

• Bridged sales performance and strategic decision-making across 14-state region. Provided executives with actionable sales performance data, insights, and strategic guidance and tools. Led uniform employee.
• Improved Network Perception Scores in Northeast by over 3%, by developing and executing social campaign (#WhereYouAtWednesdays) that called on employees to promote network enhancements.
• Launched over 300 store-within-store retail locations with Radio Shack; led on-time/on-budget distribution strategy and onboarding process for each location.Key Responsibilities: 📊 Actionable Sales Performance.

Computer And Information Sciences And Support Services

Business, Management, Marketing, And Related Support Services

General Studies