Anna Wilson Email & Phone Number

Glasgow, Scotland, United Kingdom

Glasgow, Scotland, United Kingdom

Within this role at one of the UK's leading mutual organisations, I have gained a great deal of understanding and knowledge of the investment market. Responsibilities include project management, updates to both the Scottish Friendly ecommerce website and intranet, and production of successful email campaigns to drive increased traffic and conversions. As part of this role I report on the sales of our online channels to internal stakeholders. I have gained much insight into customer base, investment products and best practice marketing which meets financial compliance requirements. By working closely with my colleagues in the marketing department, I create email and web content which compliments offline campaign materials. I also work with external agencies to produce effective improvements and updates to our digital platforms.

East Kilbride

As head of online sales for this established wholesaler in the Food & Drink Industry, I was responsible for managing the brand’s online presence. This included designing and broadcasting weekly email campaigns, managing social media activity and uploading content to the company’s ecommerce website, ensuring high traffic levels through organic and paid search. Within this role I also developed new customers through offline communications, producing quarterly product brochures, writing direct mail campaigns and organising a variety of customer-focused events and exhibition attendances throughout the UK.

Glasgow, United Kingdom

This was a very varied project management role at one of Glasgow's established digital agencies, tictoc. tictoc's primary focus is achieving results for clients, whether that be through increasing conversions, improving usability or increasing traffic.Whilst working on a wide variety of client accounts, I managed a range of digital projects from initial website build through to ongoing social media and enewsletter campaigns. My responsibilities included identifying client requirements, developing and progressing project plans and briefing tictoc's web designers and developers to achieve key objectives. I also liaised with clients on SEO, mobile website and app development, and content management system support.

Bishopbriggs

As the Web Marketing Manager for Collins language learning and dictionaries department I was responsible for developing www.collinslanguage.com, increasing monthly visit rates whilst growing sales conversions. Experienced in Google Adwords paid search, search engine optimisation, email marketing, viral and social media campaigns, affiliate partnering and online banner advertising.I particularly enjoyed the challenge of building the Collins digital brand in a traditional print sector and successfully brought a new range of online and downloadable reference and language learning products to market through the Collins website and via other online retailers including Amazon and iTunes. Other responsibilities included seeking out and working with external partners and affiliates to increase additional revenue streams to the business. I liaised with and managed external web developers in the UK, US and India, managing budgets effectively to ensure the highest ROI.

Glasgow, United Kingdom

In this online marketing role for the established distance learning company ICS, I was responsible for maintaining a large e-commerce website and implementing strategies to drive increased customer recruitment and retention. Regular industry analysis ensured that I was consistently aware of the market, and that ICS was ahead of competitors. On a weekly and monthly basis I reported on the online performance of ICS, including revenue generation, website traffic, and search performances. In addition, I also briefed and liaised with our design department on email marketing campaigns, online banner activity and website creative updates. This role involved working with a number of external support agencies on areas such as email broadcasting, online positioning via search engines and banner advertising. I managed a variety of projects including a large two-phase usability study of the ICS website, leading to an overhaul and redesign. Web copywriting skills were of key importance to this role also, as well as an understanding of website usage patterns and behaviour.

Glasgow, United Kingdom

Employed as a marketing and research executive for this Glasgow based agency, working on a variety of projects with public & private sector companies. My role involved website design & content management, project management, marketing planning & strategy development, qualitative & quantitative research, desk research, and event management. Clients ranged from Scottish Food & Drink and the Speciality Fine Food Fair to Scottish Enterprise and the Tourist Board.I formed part of the new business team within RFM, which bid for tenders and new contracts, and was also involved in developing marketing plans and implementing actions, carrying out desk, quantitative and qualitative research, analysing findings, presenting results, and making recommendations to clients. With experience at every stage of project management, I developed excellent skills in assessing client requirements and pinpointing the ways in which the company could fulfil expectations and desires.