Anna Yarushina

Anna Yarushina Email and Phone Number

Marketing Optimization Manager @ The National Society of High School Scholars (NSHSS)
Marietta, GA, US
Anna Yarushina's Location
Atlanta Metropolitan Area, United States, United States
About Anna Yarushina

As a B2B Marketing Manager with over three years of experience, my objective is to utilize my skills to design and implement comprehensive marketing strategies, manage cross-functional teams, and conduct market research to drive significant revenue growth and increase conversion rates. I have recently relocated from Europe to the US and am eager to apply my expertise in optimizing marketing strategies while staying within budget constraints.My proven track record includes improving lead generation, conducting marketing analytics, optimizing on-page SEO, managing outsourced marketing specialists, executing successful email campaigns, and developing marketing collateral. Currently, I am responsible for lead generation, sales support, research, evaluation, and implementation of marketing strategies, programs, and protocols at Keetouch GmbH, while also overseeing the development of new marketing solutions. I am highly motivated, responsible, and committed to excellence in my work.As a marketer, I understand the importance of comprehending customer needs and providing creative marketing solutions that bring innovation, reliability, and flexibility to the market. I am confident that my skills and experience can assist dynamic and innovative companies in achieving substantial boosts in sales initiatives and effectively improving brand awareness.Key highlights of my profile include:✔️Over three years of experience in B2B marketing✔️Proven track record of improving lead generation and optimizing marketing strategies✔️Expertise in conducting marketing analytics, optimizing on-page SEO, and managing outsourced marketing specialists✔️Proficient in executing successful email campaigns and developing marketing collateral✔️Highly motivated and responsible with outstanding planning and organizational skills✔️Committed to excellence in my work✔️Strong understanding of customer needs and providing creative marketing solutions that bring innovation, reliability, and flexibility to the market.

Anna Yarushina's Current Company Details
The National Society of High School Scholars (NSHSS)

The National Society Of High School Scholars (Nshss)

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Marketing Optimization Manager
Marietta, GA, US
Anna Yarushina Work Experience Details
  • The National Society Of High School Scholars (Nshss)
    Marketing Optimization Manager
    The National Society Of High School Scholars (Nshss)
    Marietta, Ga, Us
  • The National Society Of High School Scholars (Nshss)
    Marketing Optimization Manager
    The National Society Of High School Scholars (Nshss) Dec 2024 - Present
    Atlanta, Georgia, Us
  • The National Society Of High School Scholars (Nshss)
    Marketing Optimization Coordinator
    The National Society Of High School Scholars (Nshss) Nov 2023 - Dec 2024
    Atlanta, Georgia, Us
  • Cobblestone Millworks Llc
    Marketing Specialist
    Cobblestone Millworks Llc Jan 2024 - Present
    Ball Ground, Georgia, Us
  • Career Break
    Relocation
    Career Break Jun 2023 - Nov 2023
  • Keetouch Gmbh
    Marketing Manager
    Keetouch Gmbh Mar 2021 - May 2023
    Warendorf, North Rhine-Westphalia, De
    • Led a cross functional team of 4 in-house specialists to design and implement B2B marketing strategies for an OEM industrial manufacturing company while closely collaborating with sales, resulting in a 19% boost in lead generation.• Conducted competitor analysis, price benchmarking, SWOT analysis, inventory management (ABCD_XYZ analysis), and customer analysis (ideal customer profiling, customer journey mapping) to improve sales initiatives, resulting in a conversion rate growth of 202.4%.• Managed recruitment and supervision of outsource and freelance specialists, saving 10 hours/week for overall efficiency of the in-house marketing team, while working within limited budget constraints.• Delivered regular training sessions to the sales team on leveraging LinkedIn for sales and consumer behavior during times of crisis, contributing to a revenue growth of 219%.• Conducted comprehensive marketing analytics, including real-time and post-campaign analysis, using data from various marketing channels and platforms, resulting in data-driven decisions and optimized marketing strategies.• Conducted website analytics using Screaming Frog SEO Spider and MegaIndex to identify weaknesses and optimize on-page SEO, resulting in a threefold increase in organic traffic to the website and a 119.2% increase in goal completions.• Managed and oversaw the work of outsourced display marketing specialist in Google Ads and Microsoft Advertising to improve campaign performance, resulting in a 54.5% increase in conversions and a 14.3% decrease in cost per lead.• Implemented Account-Based Marketing (ABM) strategies leveraging the LinkedIn ecosystem to drive both organic demand generation and paid campaigns, resulting in a 12% of 249 leads citing LinkedIn as their initial point of contact with the company and a 24% decrease in customer acquisition cost.
  • Keetouch Gmbh
    Marketing Specialist
    Keetouch Gmbh Oct 2020 - Mar 2021
    Warendorf, North Rhine-Westphalia, De
    • Managed and directed front-end development initiatives and independently worked with Magento Admin Panel to optimize on-page elements, such as website content, images, and internal linking structure including based on user experience data from Google Analytics and Clarity. The optimization efforts resulted in positive customer feedback, with users commenting on the website's ease of use and informative content. As a result, there was a 7% increase in session duration, and a 10.2% decrease in bounce rate achieved within six months.• Crafted and executed content marketing strategies by producing high-quality written content for company blog and marketing product descriptions, utilizing optimized internal linking techniques. These efforts resulted in a 20% increase in blog session duration and an 83.3% growth in page depth.• Implemented successful email campaigns through SendPulse, MailChimp, and Mailjet, resulting in a 5% increase in open rates and a 119% increase in click-through rates for the company's quarterly newsletter, and a 33.8% rise in email-driven revenue.• Created and maintained marketing collateral such as catalogues, portfolios, 3D-enabled product specifications, user guides, and case studies using Adobe programs such as InDesign, Illustrator, Photoshop and Acrobat, contributing to improved customer engagement, a 82.6% boost in customer lifetime value and a 98.5% retention rate.• Conducted market analysis to identify new target industries, including mining and BTM. Analyzed industry trends, major challenges, needs, and product requirements to enable sales to quickly acquire Lamassu Bitcoin ATMs as a client.• Managed organic social media management, resulting in a 14.3% engagement rate, a 12.8% increase in reach.• Managed company YouTube channel, creating tutorials, demos, and product overviews. Oversaw full production cycle using Adobe Premiere Pro and After Effects. Resulted in 64.3% increase in website traffic and raised brand awareness.
  • Meatec Llc
    Social Media Marketing Specialist
    Meatec Llc Apr 2021 - Oct 2021
    Tbilisi, Ge
    • Developed and implemented organic social media strategy across LinkedIn, Twitter, Facebook and Instagram by managing social media accounts, engaging with followers, and defining key performance indicators for strategy evaluation. Delivered significant results, increasing brand awareness and expanding the follower base by 93.1%, while driving a 327.7% increase in social mentions.• Utilized diverse audit tools, including social media audit, social media audience analysis, social media persona creation, social media brand positioning, and social media creative development, to optimize social media campaigns. Achieved significant results, including a increase in engagement rate to 35.9% and a 457.5% rise in impressions.• Implemented effective content marketing strategies involving creation of posts and unique stories, optimized and curated content, cross-posting and activity initiation. Developed an editorial plan, detailed content plan and generated publication ideas, driving considerable website traffic from social networks - over 100 unique monthly visitors - with a 44.3% boost in click-through rates (CTR).• Designed social media branding with visual branding guidelines, recommendations for style and formatting of brand accounts and communities, and standards for visual content formatting using Adobe Photoshop, Adobe Illustrator, and Canva, resulting in a more than 10-fold increase in engagement levels for actions like likes, shares, and replies.• Continuously monitored and analyzed social media metrics, fine-tuning social media tactics to optimize engagement and growth.
  • Vostock Capital Uk
    Marketing Associate
    Vostock Capital Uk Feb 2020 - Sep 2020
    London, London, Gb
    • Streamlined collaboration and communication between event producers and a cross-functional team of nine professionals which ensured successful delivery of eight high-quality events and virtual conferences for oil and gas, agroindustrial, mining, and power engineering professionals in five countries across Latin America and CIS.• Secured a record 48 international media barter partnerships for a mining industry landing project, within four months, by identifying and negotiating with relevant international industry-specific media. Effectively followed up on mutual agreements, resulting in zero marketing costs for the project and a 23% increase in the barter media portfolio.• Secured three new strategic alliances by negotiating with industry leaders (private companies and government bodies) at an international level to promote a successful new format online event, as part of a record short-term 10-day zero budget marketing campaign.• Produced high-quality press releases, post-releases, and news building blocks, as well as writing and editing materials for specialized publications in barter media to generate leads, contributing to a portfolio increase of 24,750 specialists across 34 countries.• Coordinated and moderated over 10 online events and webinars as a technical specialist on platforms such as GoToWebinar and Zoom-based conference applications, including the largest event on anti-crisis topic with over 5000 participants.• Managed the creation and maintenance of up-to-date marketing materials for 8 curated events, including event brochures, industry reports based on SurveyMonkey survey results, web banners, and others by supervising the work of graphic designers, analysts, translators and web developers.• Developed weekly internal and external e-shots in MailChimp, following the content-product-sale email marketing strategy, resulting in over 2000 monthly visitors to landing pages from the actual client database.
  • Abc Pandas/Vip Pandas
    Foreign Language Instructor
    Abc Pandas/Vip Pandas Sep 2017 - Jan 2020
    • Developed and executed personalized in-home English and French language programs at various proficiency levels for diverse age groups ranging from 3 to 17 years old, both in small group settings of up to 7 students and individual one-on-one sessions. • Developed and implemented customized teaching methodologies based on individual children's perceptual, psychological, and physiological traits, while fostering their cognitive and social competencies.• Utilized communicative student-based approach to teaching teens, facilitating language acquisition and dialogue construction through engagement, study, and activation stages.• Utilized sensitive periods of 7-12 year old children to foster language skills and critical thinking by implementing scientific topics, allowing students to inquire and discover their own answers.• Fostered artificial bilingualism in my younger students by incorporating language immersion techniques, which engage both the right hemisphere for intuitive and visual perception and the left hemisphere for language and speech processing.• Employed interactive teaching methods, including role-playing, discussions, simulations, and games, while avoiding negative emotions to create a dynamic learning environment and facilitate effective language learning.• Designed a tailored learning program in cooperation with bilingual kindergarten for 3-5 year-olds based on their audiovisual information perception utilizing physical response method to convey information through visual, auditory, and kinesthetic sensory channels.
  • Association Concordia
    Youth Worker
    Association Concordia Sep 2016 - Aug 2017
    Paris, Fr
    - collaboration with the local leaders, to develop new actions based on european and intercultural awareness-raising;- exchanges with the young people;- participation to activities led by the Youth Service;- work with local associations, secondary schools, scholar public;- sharing experience in secondary schools and the Youth Information Point;- work in the animation center;- leading pedagogical activities proposed to children on intercultural and citizenship themes;- give school support to the pupils;- lead activities in the leisure centre.​
  • Big Ben Private Educational Institution
    Foreign Language Instructor
    Big Ben Private Educational Institution Nov 2014 - Aug 2016
    • Designed and delivered English language lessons to diverse age groups, including children aged 7-12, teenagers and adults, utilizing globally recognized student books from Oxford University Press, Cambridge University Press, Pearson Longman, and other publishers. • Implemented communicative methodology with a differential approach for teaching student groups through linguistic and role-playing games and exercises with visible results after one month, contributing to 95% of students improving academic performance after 100-120 hours of study.• Designed, conducted, and evaluated final assessments including written exams and oral proficiency interviews.• Provided students with feedback at advising sessions contributing to successful preparation for standardized English proficiency tests as well as preparation for other subjects taught through English to facilitate admission to foreign universities.• Produced instructional materials including audio and visual resources, devised lesson plans and assessment rubrics, and updated resource base with diverse topics, texts, interviews, songs, non-standard grammar exercises, and real-life dialogs, fostering a positive and creative atmosphere during classes.• Implemented various educational projects including enrichment programs, conversation clubs, theater workshops, movie nights, cooking workshops, and outdoor activities to enhance students' linguistic and communicative competence.• Facilitated language instruction and oversaw the daily activities, including competitions, crafts, quests, and stage performances, as a counselor in a boarding language camp and a day camp for kids aged 8-17.
  • Hotel Almaz
    Front Desk Receptionist
    Hotel Almaz Oct 2013 - Oct 2014
    • Managed and executed daily hotel reception desk operations, leading a team of 2 front desk agents, delegating duties to housekeeping and security staff, and coordinating with the restaurant manager to ensure high-quality guest service at all times.• Increased revenue from special offer sales (wedding, romantic weekend, conference rooms rental) by 12% through on-site sales and targeted outreach to existing guests.• Managed hotel's reputation by promptly addressing guest feedback, requests, and concerns, resulting in a 4.5-star rating on TripAdvisor and a 4.6-star rating on Google reviews. • Enhanced guest experience through personalized attention, acknowledging special occasions, preferences and providing assistance when necessary, resulting in a 23% rise in guest satisfaction scores and achieving 9.7 on Yandex and 9.3 on Booking for staff rating.• Organized and managed document preparation and execution, including visa support and record organization, using Edelweiss PMS management system.

Anna Yarushina Skills

Writing Coreldraw Social Media Google Adw Festivals Skilled Multi Tasker Tilda Mailchimp Journal Entries Russian Intercultural Communication Chinese Content Marketing Magento Webinar Management External Partners Yandex Analytics Creative Mindset Sports Team Attache Nonprofit Organizations Microsoft Office Edelweiss Marketing Event Management Classroom Management Time Management Microsoft Outlook Surveymonkey Intercultural Awareness Google Analytics Zoom Gotowebinar Bitrix24 Adobe Premiere Pro Teamwork Adobe Illustrator Adobe Indesign Analytical Skills English As A Second Language Project Management Google Ads French Copywriting Strategic Direction Search Engine Optimization Sendpulse Instagram

Anna Yarushina Education Details

  • Ningbo University Of Technology
    Ningbo University Of Technology
    Chinese Language
  • Chelyabinsk State University
    Chelyabinsk State University
    Linguistic Support Of International Relations
  • Ningbo University
    Ningbo University
    Chinese Language

Frequently Asked Questions about Anna Yarushina

What company does Anna Yarushina work for?

Anna Yarushina works for The National Society Of High School Scholars (Nshss)

What is Anna Yarushina's role at the current company?

Anna Yarushina's current role is Marketing Optimization Manager.

What schools did Anna Yarushina attend?

Anna Yarushina attended Ningbo University Of Technology, Chelyabinsk State University, Ningbo University.

What skills is Anna Yarushina known for?

Anna Yarushina has skills like Writing, Coreldraw, Social Media, Google Adw, Festivals, Skilled Multi Tasker, Tilda, Mailchimp, Journal Entries, Russian, Intercultural Communication, Chinese.

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