Ann Baird Email & Phone Number

New York, New York, United States

New York, New York

Worked with VP Marketing and Brand Communications, Americas, to create and implement in-depth marketing, insights and sales strategy to engage customer segments. Helped build partnerships and Initiatives with global advertisers to promote DE&I and help break visual stereotypes in the Marketing and Advertising Community. Project Manager for major.

New York, NY

• Conceived and communicated creative marketing solutions that leveraged the full portfolio of print, digital, native, video and experiential. Created brand-specific ideas, partnerships and brand extensions. Liaised with.
• Supported the VP, Brand Marketing in analyzing industry trends and marketing programs across competitive categories and properties
• Built new health vertical opportunity that garnered $5M+ in incremental health/pharma advertising over eight months
• Directed Health/Pharma, Food and Tech categories
• Acted as liaison between ad sales/marketing verticals and editorial teams (digital, print, video, native, social) on all potential and sold marketing programs in all categories
• Developed, brainstormed and maintained marketing collateral for brand specific presentations, one-sheets and general collateral

New York, NY

Provide innovative integrated, revenue-generating marketing strategies for digital / print / broadcast media brands; national consumer product brands; non-profit organizations; and companies. Engaged by National Geographic (ad sales marketing; creating digital/social-first programs), Robb Report (ad sales marketing), Univision (Hispanic market insights and.

New York, NY

• Directed 7-person team, including marketing, merchandising, events, and art staff. Assumed role and all duties of Marketing Associate Publisher in 2012.
• Collaborated with Publisher, Editor in Chief, and sales and marketing teams in an extremely fast-paced environment to drive $20M+ average annual advertising sales. Strategized, built, sold, and negotiated integrated.
• Developed and produced major signature initiatives that generated incremental revenue from both advertisers and consumers, including:o MORE / Fitness / Shape Women’s Half-Marathon (Central Park); MORE Impact Awards.
• Brainstormed, researched, led, and delivered flawless execution of 50 - 75 custom-created programs within budget for clients and agencies per year.
• Planned frameworks for all aspects of signature and custom programs: digital marketing / promotion, social media, PR, advertising. Analyzed data; measured results; improved campaign outcomes and ROI.
• Influenced advertisers by updating brand image via sell pieces, marketing campaigns, and business-winning sales presentations, providing consistent messaging for client calls.

New York, NY

• Directed Promotion and Creative Services Departments on development and execution of all major marketing / merchandising programs, events, and online initiatives.
• Built and managed multiple strategic marketing programs, including Classic Woman Awards, trade events, editorial home projects, and custom merchandising programs / proposals that garnered incremental advertising revenue.
• Collaborated with Meredith Marketing Directors on building, writing, selling, and executing multi-title, cross-branded programs, driving revenue growth for Meredith Corporation and individual magazine brands.
• Conceived and wrote business-winning, added-value presentations and proposals, showcasing creative extensions that helped clients sell brand benefits to a target audience of affluent homeowners.o Managed 800+ proposals.
• Wrote and produced new sell pieces, marketing campaigns, and presentations, assisting sales team in successful interpretation of brand.
• Created new partnership with online partner, Active Spotlight, building, promoting, and selling first-ever online shopping technology tool for magazine. ‘Shop Traditional Home’ program added 30+ new advertisers and.

New York, NY

• Collaborated with Associate Publisher of Marketing and other marketing divisions to conceive, develop and sell large-scale partnerships and added-value promotions / retail merchandising programs. Managed 9 - 10 direct.
• Managed major long-term franchise programs, including Glamour Women of the Year, Dos & Don’ts Special Issue, Top Ten College Women, and Glamour’s College Program, growing advertising and revenue from major advertisers.
• Liaised between Glamour and Condé Nast Corporate on corporate programs, serving as internal communicator.Promotion Director 1999 - 2002Managed 4-person Promotion Department and day-to-day workflow. Built long-term.
• Conceptualized, developed, helped sell, and managed execution of single-sponsor, added-value programs and partnerships that drove revenue from new and existing advertisers in all categories, including Condé Nast’s.
• Won Glamour Marketer of the Year Award (2000) for departmental leadership and program excellence, becoming member of management team.

Bachelor Of Arts (B.A.), English Language And Literature/Letters, Cum Laude, 3.65 Gpa

Activities and Societies: Wellesley College Choir; Blue Notes A Capella Group (Vice President, President, Director); Wellesley College.

Publishing