Brand development & Identity systemsMarketing strategyCreative DirectionLogo designPrint AdsBrochuresInvitationsBook design

HIGHLIGHTS:• Managed and led the in-house team of 3 designers and 6 external agency partners responsible for producing 7,000+ jobs annually - digital, print, visual merchandising, retail experiences and packaging.• Defined the brand standards for AT&T retail. Established a universal set of guidelines for graphics, typography, photography and color standardization. Maintained these guidelines across digital, print and visual merchandising elements. • Developed the creative direction and brand standards for AT&T’s new 2017 Entertainment Store design. Designed experiential and interactive digital and print elements, transforming AT&T from a wireless company to an entertainment company.• Designed retail promotions for digital, print and merchandising experiences at 5,300+ company owned and authorized retailer stores as well as 13,000+ national retail locations. Successfully versioned and executed across a multi-channel retail strategy. • Launched the first iPhone in 2007 - an exclusive partnership between Cingular/AT&T and Apple. Designed and created retail promotions for other notable product launches - iPad, Samsung Galaxy product line, AT&T U-verse, AT&T Mobile Share and DirecTV NOW.• Managed and lead the RFP for AT&T Retail Marketing Agency of Record. Wrote the RFP and Scope of Work, organized and scheduled presentations, developed the review criteria, awarded the business and managed the final contract negotiations and agency staffing plan.• Creative Director for 30+ lifestyle photo and digital shoots, including 4 award-winning retail digital campaigns.

CLIENTS:American Cancer Society, BellSouth, Coca-Cola, Qwest Telecom., SunTrust BankHIGHLIGHTS:• Hired and managed the creative department for the newly formed Atlanta office• Partnered with and supported account management teams in Atlanta and Chicago• Led the creative direction and strategy for direct mail campaigns and online company stores• Built and managed the client brand guideline library• Presented capabilities and creative strategies at new business pitches for the Atlanta office, gaining new clients like SunTrust Bank and Coca-Cola, led the creative strategy and overall presentation design.

CLIENTS: Kaiser Permanente, Mercedes-Benz USA, New York Lottery, Bank One, Exxon Mobil, NewPower and Reuters.HIGHLIGHTS:• Art Directed 3 national broadcast and print campaigns for Kaiser Permanente - won a Telly Silver award in 2003.• Designed a customer acquisition program for Mercedes-Benz. Launched the Mercedes-Benz USA Executive Choice Program.• Lead Art Director for The New York Lottery account, launching the MegaMillions game.