Pr And Marketing Specialist - Content Marketing And Design + Market Research Assistant
Pittsburgh, Pa
I worked in the InterSector division of the Idea Foundry, an accelerator supporting entrepreneurs in the business of people, planet and profit. My work was two-fold: I performed market research to assess the viability and competitiveness of applicant startup companies, and promoted understanding around Idea Foundry's unique niche across the Pittsburgh region, including a complete website redesign in spring 2016 (front-end). After identifying InterSector's unique niche through market research, I used Integrated Marketing Communications techniques to increase brand awareness, including social media strategies to increase engagement, encourage collaboration and develop thought leadership. Additionally, I serve as a market researcher in determining the viability of social enterprise applicants to InterSector. I also designed, wrote, and edited content including grants, one sheets, websites, infographics and other narratives for Idea Foundry's other sectors including Education Technology, Healthcare and Life Sciences, Advanced Materials, Intelligent Systems, Water, and the Greater China Initiative.