Ann Cloutier Email & Phone Number

Columbiana, Ohio, United States

Columbiana, Ohio, United States

Work closely with multiple enterprise-level financial services clients to develop functional integration processes, connecting Oracle Eloqua and Salesforce CRM.Act as project lead for several different clients concurrently; Manage and mentor junior team members; Determine project milestones and the flow of work; Delegate work in a way that allows team members to play to their strengths and expand their skillsets.Create imports and actions using the Eloqua-Salesforce integration app, including SOQL filters if required, and design and build elaborate programs to ensure the correct people records are passed between platforms.Troubleshoot MAP/CRM integration issues to determine root cause and create a solution or workaround as required.Use all components within the Eloqua platform, including but not limited to custom data objects, CDO record services, lead scoring, lookup tables, campaign and program canvases, and data tools to magnify the capabilities and impact of the marketing automation platform.Collaborate with other client departments to develop complex processes for capabilities like lead management, GDPR, and global forms.Partner with other third-parties like ZoomInfo, Integrate, LinkedIn, Cvent, ON24, and Adobe Workfront to create integrations that allow profile and engagement data to flow into Eloqua for use in segmentation and lead scoring.Produce thorough process documentation to ensure that clients understand their marketing automation processes, and for reference should questions arise.Design and perform testing to confirm the accurate performance of both out-of-the-box and custom platform functionality.

Columbiana, Ohio, United States

Own Optum’s email marketing channel, including regular review of deliverability and sender score status and ensuring that all channel metrics meet or exceed Optum’s benchmarks.Act as consultant to the digital strategy and execution teams to assist them in the development of successful email marketing campaigns.Provide education for segment marketers on topics like email best practices, segmentation and personalization, formatting and design, and writing for the email medium.Create training documentation, including one-page info sheets, to guarantee efficient onboarding of new members of the digital strategy and execution teams.Support marketing automation members of the CIT team in system troubleshooting and martech process development.Work with leadership, the CIT team, and other internal partners to conduct discovery, research, and solutioning for an email touch governance process.

Pittsburgh, Pa

Educate, coach and provide both strategic and technical support and recommendations for a portfolio of four or more clients in various industry verticals, including healthcare, finance and education.Advise clients on operational and database topics including data cleanliness, naming conventions, instance management, GDPR/CCPA compliance and lead management.Act as a “consultant to the consultants” periodically by jumping in to support on unowned accounts; Assist colleagues in developing processes and documentation.Mentor junior team members on technical and soft skill development.Create complex, multi-step campaigns, programs and processes within a variety of marketing automation platforms, in particular Eloqua and Marketo.Develop, analyze and share reporting with clients to identify issues, insights and opportunities to optimize.Act as Oracle Eloqua expert for Fathom; Work with management to build an Eloqua practice within the company by researching training and partnership opportunities and making recommendations on the best path forward.

Pittsburgh, Pa

Provide enterprise-level marketing operations and marketing strategy support for the prospect nurture division of a Fortune 100 financial services firm; Maintain frequent communication with the client team via multiple channels, including periodic in-person meetings.Develop and manage a multi-touch, multi-canvas nurture program that has more than doubled related new accounts over the last calendar year and resulted in the team’s 2019 annual goals being met nearly four months early.Create complex contact and lead routing processes based on wide-ranging criteria; Provideprocess documentation for client approval and build processes from scratch using all available Eloqua functions (form processing, program canvas, update rules, lookup tables, etc.).Troubleshoot any issues that arise with the lead integration to ensure all qualified leads are sent to the digital sales team in a timely manner.Work with multiple third party vendors on projects such as data cleansing and appending, lead capture exit intent forms, social media/MAP integrations and on-demand video hosting.Prepare elaborate reports from both Eloqua and Salesforce data on all asset metrics to identify areas for improvement or possible integration issues; Complete ad-hoc reporting upon request as well as a set of predefined, business-as-usual reports on a regular, agreed upon cadence.

Bridgeville, Pa

Created and executed complex email campaigns using Eloqua marketing automation software.Developed inbound marketing strategy and adjusted to reach peak performance; Managed a budget of approximately $200K; Acted as main contact point for all inbound publications.Conducted paid search campaigns to increase brand awareness and gain new contacts; Optimized all ads via strategic A/B testing.Used Microsoft Dynamics CRM to create campaigns and advanced find queries and visited dashboards frequently in order to stay on top of metrics at all times.Used Sprout Social Media tool to schedule and publish social media posts on all major platforms; Selected or created engaging graphics.Recognized the basic tenets of a solid SEO strategy to assist in web page and landing page optimization.Learned new technologies, including Excel, Access, SQL, HTML, and CSS, as necessary to support the needs of the Demand Generation and Digital Marketing teams.Created interactive campaign assets using ion Interactive content marketing solution.

Partnered with both brand and inbound advertising leads to review new marketing opportunities and ensured that ad materials were accurate and reached each publication by the material deadline; Suggested edits and improvements to copy, images, and landing pages where appropriate.Proofread all marketing collateral, from one-page emails to DDI's 200+ page course catalog, with an almost nonexistent error rate.Provided monthly reports on both digital brand and inbound marketing channels, including total sends and opens, and click‐through rates.Acted as administrator for multiple marketing SharePoint sites, including the brand/inbound media plan, the creative team’s Job Initiator Form, the directories site, and the DDI pricing site.Managed the conversion of the public relations database from an outdated and awkward MS Access database to a straightforward SharePoint list.Assisted in procuring and overseeing a company‐wide stock image license, including the creation of an archiving system for any downloaded images.Supported approximately 20 marketing associates and team leaders on a day‐to‐day basis by scheduling meetings, acquiring supplies, and processing invoices.

Oversaw the production of one of the largest Jewish community events in Pittsburgh's history, with estimated attendance of 3,000.Managed all administrative aspects of Mitzvah Day volunteerism project (over 40 sites and 400 volunteers).Provided administrative support to Young Adult Division director and Shalom Pittsburgh associate.Partnered with database manager for record cleanup, maintenance, and reporting.

Assisted patrons in locating materials and provided instruction as necessary.Maintained selected areas of library collection.Supervised adult library volunteers and 4 library pages.Acted as branch interlibrary loan coordinator.

Master'S, Library Science

Bachelor'S, Music Education