Continuing year 2 of research degree into the automatic extraction of consumer behaviour data from first person video - making good progress!

The Bisley and West End Foodbank provides support to those in need in our community

WEBCare provides transport services to medical and other appointments for people whose regular transport is no longer available.

The Gordon School is an outstanding (Ofsted agrees) non-selective boarding school in West End Village. I am a trustee of the Foundation that supports the school.

Key Three Data sets out to deliver accurate, integrated, time anchored consumer behavior data across all categories for the full cycle of brand exposure, purchase and consumption. In the increasingly fluid and fragmented consumer world this data will allow us to model what actually impacts brand growth and why - identifying triggers for purchase and consumption and cross category influences.Working at the edge of data encryption, machine learning and pattern identification, we are building a platform that automates the delivery of customized descriptive data from first person video diaries. Key Three Data will eventually transform programmatic commercial activity planning – and we are counting on the likelihood that all commercial interventions will be delivered this way in the medium term.

I have invested in a pioneering brewing start up The Good Living Brew Co - maker of binary botanical.binary botanical is a trailblazer for botanical beer, meeting consumer needs at the convergence of two of the world’s biggest consumer trends – health and wellness and customization/ personalization.Brewed with an infusion of organic hop leaves in addition to traditional beer ingredients, it offers a delightful sparkling, tangy taste which follows a tropical aroma and concludes with a clean finish. In both original (1) at 4% and zero (0) at 0,5% alcohol it delivers on the growing moderation behavior in alcohol consumption.What makes it really special is its tangy (rather than bitter) nature which allows it to mix effectively with herbs, fruits, syrups and shrubs and non-alcoholic spirits. It lends to these beverages both sparkle and the complexity of a fermented beverage – giving the resulting drink a distinctly adult taste.Enormously easy to work with and complimentary to food – we see binary botanical succeeding in what are traditionally white spaces for beer and alcohol, customization in home and amongst women, and being the choice of bartenders in leading cocktail establishments.

Everything to do with Data Extraction AI, First Person Video and understanding consumers - the future of understanding people more fully in this fragmenting and changing environment is passive data collection and I believe, video is the medium through which it will be achieved.

Global Vice President of Segmentation, Category and Portfolio Strategy - I was responsible for mapping consumer segments by market, developing models of consumer behavior and evolution by market and the appropriate portfolio response to those changes - including the positioning of the category and global brand propositions within it.

Manage the team that supports Country level commercial strategy on an internal consultancy basis. Manage the team that leads Category Development Innovation for global initiatives that form part of the Global Category Strategy for SABMiller.Develop the internal capability for consumer segmentation and category and portfolio strategy development, including pack strategy.Lead the development of our Global Beer Category Strategy which provides direction to local market commercial strategy and to global innovation initiatives.

Facilitate market level commercial strategy using proprietary consumer, shopper and customer segmentation techniques. Assisting the development of category and portfolio strategy which governs brand, pack, channel and innovation strategies.

Develop an approach to segmentation for SABMiller that was fully commercial (consumer, customer, shopper) and purpose driven to develop local market strategy. Serve 30 markets with different segmentation projects, supporting them to turn the segmentation information into commercial decisions.

The role encompassed the insights, capability, innovation and process management functions for marketing at SAB Ltd. Managed a department of circa 20 people within marketing and enjoyed particularly the strategic and cross functional (with sales and trade marketing) dimensions of the role.During this time, I also gained valuable brand management experience on the Castle (Lager, Lite, Milk Stout) caretaking the leadership of these brands from June 2008 to Nov 2009.