Anne Terry Email and Phone Number

I help leaders at organizations pull off major changes, strategy pivots, and organizational transformation through a combination of strategy consulting, applied leadership development, and leadership coaching.

Led the development and implementation of two transformation strategies for $120M digital content- and events- based research business stabilizing declining renewal rates and creating paths to revenue diversification and growth- Managed teams of internal leaders and external consultants in all phases of strategy work, including financial analysis, competitive intelligence, market testing, product portfolio and design, transition from all inclusive to a la carte pricing model, sales and… Show more Led the development and implementation of two transformation strategies for $120M digital content- and events- based research business stabilizing declining renewal rates and creating paths to revenue diversification and growth- Managed teams of internal leaders and external consultants in all phases of strategy work, including financial analysis, competitive intelligence, market testing, product portfolio and design, transition from all inclusive to a la carte pricing model, sales and marketing approach and positioning, content and digital strategy, service model redesign, contract redesign and transition planning, budgeting and capital planning, organization design and restructuring, and launch planningDeveloped communication, change management, and decision making approaches and structures for senior executives at parent company (United Health Group), 20 person Advisory Board VP and Executive team, 70 person Advisory Board leadership team, and all 350-400 Advisory Board employees-Designed and facilitated 100+ design sprints and other interactive working sessions with groups ranging from entry-level staff to C-suite executivesIntroduced Agile processes and principles to accelerate decision making, iteration, and market feedback-In addition to managing across all workstreams, directly led the $8M redesign of the website, content management system, and CRM as well as the pivot from in person to virtual events in response to the 2020 pandemic with minimal disruption to service or user volumes Show less

Launched, grew and managed Survey Solutions business, resulting in $12.5M of organically grown annual revenue at 65% margin, sold to competitor for 3x annual revenues-Launched five perceptual survey products driven by client feedback and industry research, including go to market strategy, refinement of sales pitch, sales team training, scope of services, product development, and creation of pricing model and accompanying contracts-Partnered with sales and accounts leaders to create and… Show more Launched, grew and managed Survey Solutions business, resulting in $12.5M of organically grown annual revenue at 65% margin, sold to competitor for 3x annual revenues-Launched five perceptual survey products driven by client feedback and industry research, including go to market strategy, refinement of sales pitch, sales team training, scope of services, product development, and creation of pricing model and accompanying contracts-Partnered with sales and accounts leaders to create and implement marketing, sales, RFP, and renewal strategy resulting in $2M+ of annual sales and 92% annual client renewal rate-Developed and refined pricing models as needed to reflect industry needs and maintain margins, including custom pricing for non-traditional client needs and flexible service options to reduce client costsBuilt, implemented, and oversaw Product Management, Quality Assurance, Data Analytics and Methodology functions from the ground up-Designed, built and maintained an end-to-end survey administration, results analysis, and action planning suite with 1M+ annual users supported by a mix of human and automated QA processes-Managed $1M/year development roadmap executed by external development vendors-Created and validated proprietary survey instruments and accompanying analytic methodologies for employee engagement, nurse engagement, physician engagement, culture audits, and stress and burnout-Designed and vetted 200+ valid survey instruments for consumer preference, benchmarking, and perceptual assessment to support health care research initiatives-Recruited, developed, and managed technical team of 15+ individuals ranging from Analyst to Director level, growing from 1 data analyst at product launch to 3 functions across 4 levels in 2018-Developed internal staffing model to effectively manage team workload and project future needs for budgeting process, adapting model as needed to accommodate new products, changing team skill mix, and client feedback Show less