Anne Cogan, Mba Email & Phone Number

Cork, Ie

London, England, Gb

- Head of Marketing with responsibility for GTM growth. brand and product marketing.

Cork, Ie

TalentShake’s AI solutions are designed to solve real pain points, like the struggle to access extensive training materials quickly. Their AI agents make the process seamless and efficient, helping businesses improve both their productivity and employee satisfaction.

Denver, Colorado, Us

- Marketing Digital Transformation Lead: Aligned and merged the marketing tech stack post merger to drive growth across both inbound and ABM motions, including websites, salesforce instances, and marketing automation platforms. - Drove AOP growth in line with PE boards goals and business commitment across all Marketing KPIs, pipeline generation and revenue.- Successfully led and mentored a team of professions to define a shared vision and operational roadmap.- Optimised marketing budget across all marketing programs including Brand, Digital, Product and headcount. - Drove the development and execution of the marketing plan, aligned with the sales plan, and reported progress to the board while ensuring cohesion across all marketing and operations functions.

Denver, Colorado, Us

- Collaborated with Sales to create and execute a unified GTM and Marketing plan Customer and New Business. Driving demand for a 20 person strong enterprise sales team.- Designed quarterly campaigns to achieve aggressive KPIs for Demand Generation and ABM programs in both new business and customer expansion across different EMEA countries.- Successfully led a team of growth marketers and events professionals to execute a field marketing plan and reach our lead and marketing sourced pipeline generation goal quarter on quarter.- Developed and implemented Lifecycle campaigns for all stages in the customer journey and funnel.

Denver, Colorado, Us

- Program managed the creation of a global ABM program from the ground up for the New Business Division, transitioning Poppulo from a 100% demand generation focused GTM organization.- Managed all stakeholder communication and engagement for the program- Designed and implemented the program, defining its objectives and ensuring it aligned with overall business goals. - Provided intelligence and research for selection of target accounts and established the research and selection criteria and process. - Successfully expanded the program to the Customer Expansion team within 6 months of its initial launch.

Denver, Colorado, Us

- Collaborated with Product Managers and Sales to facilitate the launch of new product features. - - - Created launch and enablement collateral, trained Sales team.- Created all ABM campaigns content, digital advertising and event strategies- Conducted competitive analysis and gathered intelligence to inform the development of a mobile product and pricing strategy.- Established Win - loss analysis program to inform product development.

We work with SME's and larger businesses on scaling for growth. Many companies may initially grow organically, but once they reach a certain size do benefit from external support to optimise their Sales and Marketing efforts. We offer specific growth packages and bespoke Marketing Manager packages for all levels of business.We help ensure Marketing and Sales activities are synchronised, efficient, and supportive of the overall business goals. My main areas of focus include:- Marketing and Sales Planning and Optimization - Lead Generation Program Development.- Cross- Sell and Up-sell Program creation.- Inbound Marketing Campaign Development

Here I help companies with their Sales and Marketing planning and execution as they grow their organisations. My main areas of focus are: Marketing and Sales planning and alignment, Lead generation, Internet and Inbound Campaign Planning, and Building a Brand. The aim is always is to increase sales as quickly as possible while putting a solid Marketing framework in place for future growth.

Cork, Munster, Ie

Vearsa is an award-winning enterprise software company solving publishers' needs and most pressing issues. Services include eBook Distribution, eBook Conversions, and Book Tracker..My responsibilities included : - Strategic Marketing Planning and Plan Implementation for the worldwide organisation.- Full company Rebrand from epubdirect to Vearsa- Creation of lead generation programs for both the US and EMEA Markets- New product launches in both EMEA and USA - Member of the Executive Team- Sales operations and Team Management

Round Rock, Texas, Us

With EMC I was responsible for Direct Marketing Strategy and Execution I held a lead target and was responsible for the lead funnel that filled the sales pipeline. .I held 3 different roles, with responsibilities which included:- Lead Creation and Lead Nurturing- Development of Lead Scoring and Lead transfer program.- Marketing Funnel Management- Closed Loop Reporting. - Campaign Planning and Execution- Telemarketing Agency Management- Market Segmentation Program development.- Campaign scheduling across business units.- Data quality, Customer Retention, and Cross Selling Opportunity Development.- Marketing Project lead for EMEA wide projects

4, Ie

While with Bank of Ireland I worked in both the Life and Pensions Business (Bank of Ireland Life) and the Business Banking Business. Responsibilities included:Business Banking:- Product Marketing ( Business Current Account) - Strategy Development- Online Marketing - Product Development- PricingBank of Ireland Life:- Team Management- Marketing Lead Creation- Marketing Funnel Management- Marketing Process development - Project Lead

Norwalk, Ct, Us

GE Capital provide smart financing and the know-how of GE to help our customers' capital go further and do more. GE Capital is an extension of GE's rich heritage of building and supporting growth. Any bank can help with finance but GE can help you grow.Worked in the USA (Aviation Services) and returned to Ireland to work with Motor Finance

New York, Ny, Us

Technology Entrepreneurship: Lab To Market

Postgraduate Diploma In Marketing Strategy With Digital Marketing, Marketing Strategy And Planning, Digital Marketing

Master Of Business Administration (Mba), Management Of Information Technology

Bachelor In Business Studies, Marketing And Information Technology