Anne Hickman Email & Phone Number

Hopferau, By, De

I initially returned to Informa as the Head of Marketing for the Food portfolio and with a clear focus on driving growth and innovation. I took on the responsibility of managing a dynamic team that was overseeing 10 shows within the brand.During my tenure, we achieved a significant milestone by successfully launching the first hybrid event for the portfolio, Fi Europe 2021. This groundbreaking event showcased our commitment to embracing new technologies and delivering exceptional experiences for our audience.Building on this success, I transitioned into the Product Team, where I currently operate at a central level. In this role, I provide strategic support to all show teams, assisting them in developing effective product marketing strategies and enhancing the digital customer experience. By leveraging my expertise in this field, I contribute to the overall growth and success of our shows and drive forward the organization's vision of innovation and customer-centricity.I am proud to be part of Informa's dynamic and forward-thinking team, and I am excited to continue spearheading impactful initiatives that shape the future of the industry.

Germany

In this exhilarating new chapter in a different industry, I was overseeing and driving the B2B and B2C marketing strategies for the platform. I spearheaded marketing initiatives across various channels to effectively reach our target audience and drive growth.Leading a team of six talented marketers, I fostered a collaborative and high-performing environment, ensuring that our marketing efforts were aligned with the company's goals and objectives. Together, we developed and executed innovative campaigns, optimized customer acquisition strategies, and enhanced brand visibility.In addition to my responsibilities in marketing, I also took charge of the customer service delivery and support team. By implementing streamlined processes and establishing a customer-centric culture, we consistently delivered exceptional service and support to our valued customers, ensuring their satisfaction and loyalty.

London, United Kingdom

Conceptualised and delivered SOMNEX | The Sleep Show, the first and only event bringing the sleep & tech industry together. The show took place on 12-14 October 2018 at The Old Truman Brewery in London (UK) and allowed consumers and buyers to discover, the latest innovation in sleep-health.

Germany

Highly creative, I am also extremely analytical and commercially driven. Having had full P&L responsibilities and managing teams across the world and in complex matrix environment made me the perfect candidate to support companies with:- Full event & marketing strategy - assessing current strategy and developing new ones- The development and implementation of new systems and processes (databases, CRM, websites, sales, email…)- The creation and execution of marketing and lead gen campaigns using the full marketing mix of online and offline channels including social, digital, PR, partner marketing...- Any branding/re-branding activities- The day to day management of teams and even be the acting Event or Marketing Director- Recruiting and training marketing staff- Choosing the right suppliers for the sales & marketing activitiesCompanies I have worked with include:DMG London & SingaporeUBM AmsterdamThe TelegraphInformaAI WeekDecoded Fashion IIR ItalyGreen PowerSouthbank EventsMedia HouseGartnerMPG (Marketing Pro Group)Eventscase (formely Pickevent)InspiredMindsGovNet

Germany

Responsible for the overall marketing strategy and management of the marketing teams in the US, UK, the Netherlands, India, Malaysia and China for the Conference Division of UBM. A £14.5 million revenue portfolio with a marketing budget of £1.5million.

Dubai

In charge of the Marketing, Telesales and Customer Service teams for MEED events. Responsible for the overall marketing strategy across the portfolio of events.Full P&L responsibility for $11m in revenue with a current market share at 16% to grow to 20% by end of 2012.Direct management of the Marketing, Delegate Sales and Customer Service teams – a total of 14 personnel. Responsible for the marketing strategy across the event portfolio using a balance approach of the media mix and introducing new pull marketing techniques. Also in charge of contract negotiation with external suppliers, pricing strategy, quarterly and yearly analysis.Highlights:- Developing and introducing new event topics as well as new product type such as confexes, webinars, market reports, video conferencing etc…. - Creating and developing of a retention strategy. - Introducing SEO, SEM and social media campaigns alongside content strategy.- Developing a new web platform as well as a new online networking facility.- Involved in the implementation of a new sales and marketing database. Portfolio of events included: Hotel Investment (AHIC), World Construction Summit (AWCS), Project Finance, Qatar Projects...

Dubai

Marketing oversight responsibility for the Dubai, South African and Indian offices. Responsible for delivering an annual revenue of $10.5m over 120 events with a marketing and sales budget of over $3m.Main role focus:- Marketing strategy creation - Marketing profitability- Effective management and development of the regional marketing team (including recruitment and training)- Set up of the South African and Indian office- Assistance with creation and implementation of best practices worldwide- Working in partnership with local office Managing Directors- Management responsibility for local Marketing DirectorsAlso responsible for working with other Regional Marketing Directors to identify and deal with global marketing issues and opportunities.

Dubai

Managing the Marketing Department and responsible for all strategic and tactical marketing activity across 390 events such as Cityscape, Leaders in Dubai, International Investment Summit, PALME, Arab Health etc…a total delegate revenue of $11.77m and a marketing budget of $2.2m.Also in charge of 4 other departments resulting in direct management of 12 employees and an overall team of 51 personnel:- Telesales and Key Account department – setting up of targets and commission structure, managing KPI’s and revenue generators, hiring and firing.- Customer Service department – CRM procedures and data built, hiring and firing, bonus structure.- Database department – Data input, data build, cleanliness of data, list rental, hiring and firing, bonus structure.- Web and graphic design functions – new developments for email broadcast system and website, hiring and firing, bonus structure.Responsible for all external contract negotiation such as printing company, mailing house, data buying, email broadcast system, media and PR contracts.