Anne Legrand Email & Phone Number

Vancouver, Colombie-Britannique, Canada

Vancouver

Providing support to the internal communication team in preparing and launching a new internal communication platform: meeting stakeholders to establish needs, create and own the project timeline, support the content creation and tool development.Support the external communiation team with analyzing survey data from PNE summer events to 1/make information easily digestable 2/provide consolidated insights on key learnings and areas of improvements.

Vancouver, Colombie-Britannique, Canada

In charge of the TELUS account for the Vancouver-led part of the business:- Lead the TELUS account team of 8 members, and part of the leadership team on this 20+ people account.- Supporting an important transition from a sub-entity (The Greenhouse) into Cossette Vancouver, I hired and trained a full new business leadership team (in a staggered approach) while ensuring business continuity. In parallel, I led the refresh of all business leadership, project management and agency/client… Show more In charge of the TELUS account for the Vancouver-led part of the business:- Lead the TELUS account team of 8 members, and part of the leadership team on this 20+ people account.- Supporting an important transition from a sub-entity (The Greenhouse) into Cossette Vancouver, I hired and trained a full new business leadership team (in a staggered approach) while ensuring business continuity. In parallel, I led the refresh of all business leadership, project management and agency/client processes to maximize efficiencies and transparency for all stakeholders.- Co-led the organization of the first annual planning exercise with the Strategy, Coms planning and Media teams, resulting in 3 full workshop day sessions with TELUS and clear guidance for 2023 advertising priorities. This was part of an ongoing common effort with the TELUS and agency teams to drive more proactivity and cooperation between the different lines of business to increase communication and advertising efficiency.- Key stakeholder in several brand positioning or new product value proposition exercises in cooperation with strategy and TELUS internal research team.- Leading flagships projects like 360 product campaigns, driving strong business results for the core TELUS products.- Supervising and responsible for 100+ projects quarterly including ATL, BTL and 1-1 communications, delivering best-in class project management and seeking efficiencies every step of the way. - Responsible for the financial health of the account by monitoring retainer allocation and production budget splits & supervision.- Supported the RFP process to retain the account, and helped the team navigating uncertainty ensuring 100% retention during the 4-months process.- Recently started to lead the PNE (Pacific National Exhibition) account, working on the annual Playland advertising campaign and a brand refresh/architecture exercise in parallel. Show less

Vancouver, Colombie-Britannique, Canada

Leading the Account Management team of the TELUS account on Home Solutions and Smart Home Securities, through The Greenhouse.

Toronto, Ontario, Canada

I drive the CIBC, GoDaddy, and CBC accounts as key business lead in a stimulating environment.- Relaunched and sustained CIBC Aventura, bringing both communication and business metrics back in positive trends. A success recognized by a Bronze Canadian Effie in 2019.- Successfully led 4 CIBC Run For The Cure campaigns in partnership with the Canadian Cancer Society, overdelivering against participation and fundraising in the challenging context of peer-to-peer fundraising every… Show more I drive the CIBC, GoDaddy, and CBC accounts as key business lead in a stimulating environment.- Relaunched and sustained CIBC Aventura, bringing both communication and business metrics back in positive trends. A success recognized by a Bronze Canadian Effie in 2019.- Successfully led 4 CIBC Run For The Cure campaigns in partnership with the Canadian Cancer Society, overdelivering against participation and fundraising in the challenging context of peer-to-peer fundraising every year - including quickly pivoting to a virtual run in 2020 through an engaging and differentiating concept of an online avatar experience.- Strategic value proposition exercises for CIBC Imperial Service and CIBC Dividend Card through the Disruption Days methodology, resulting in NorthStar guidance of upcoming campaigns and product developments.- Brought efficiency and consistency to the GoDaddy account, resulting in both strong communication and business performances for the client and improved profitability for the agency. Also an opportunity to experience the specificity of working with celebrities (Raptors players, André DeGrasse).- Acquired Group Media TFO through a winning pitch and led a complete brand refresh: strategic positioning, brand architecture, visual identity, and launch campaign. The successful relaunch was followed by a product repositioning exercise for the sub-brand, IDELLO. All this work was delivered in French.- Part of the winning pitch to lead CBC brand positioning work (strategy and creative), currently in progress.- Pro-bono support of 2 major causes for IFEX and the Canadian Women Foundation, assisting clients with their strategic needs and reconciling nimble production budgets with high creative expectations within the agency.- Was selected to attend the TBWA\Tiger Academy 2019-2020, a global training session hold annually for 20 promising talents from the TBWA network worldwide with the objective to grow leadership skills. Show less

Toronto, Canada Area

CIBCGoDaddyIFEXMore details on my achievements on the above section.

Toronto, Canada Area

Capital GroupCIBCIFEX

Région De Paris, France

As part of the advertising team, I lead the development and production of the ATL commercial communications for the resort, working in strong collaboration with Central Marketing, Media and local markets teams, and in a daily and close relationship with the advertising agency (BETC Paris).My accomplishments so far include:- Optimized and updated existing assets to communicate offers and seasonal products across 10 markets for all touchpoints.- Successfully created awareness of… Show more As part of the advertising team, I lead the development and production of the ATL commercial communications for the resort, working in strong collaboration with Central Marketing, Media and local markets teams, and in a daily and close relationship with the advertising agency (BETC Paris).My accomplishments so far include:- Optimized and updated existing assets to communicate offers and seasonal products across 10 markets for all touchpoints.- Successfully created awareness of Mickey and the Magician new show for the Local market through an impactful campaign including Outdoor, Digital outdoor, Radio and Display.- Being at the heart of the development of the 25th Anniversary campaign launched in Jan 2017. Specifically, led the Online Videos and Display campaign developed in 8 languages for 12 markets.- Adapted a US-based WDW campaign for the UK market, including creation and production of specific sequences. Organized and drove collaboration with the UK Marketing and production team in the US.- Strategic thinking of new Annual Passes range positioning and production of advertising assets. After 2 weeks of sales, business objectives expected within 2 months were already reached.- Led the “Sparkle for all” charity campaign: created the concept with the advertising agency, produced the advertising assets and organized the cooperation of all the divisions and partners involved in this ambitious project, including Corporate communication, Central Marketing, Citizenship, Broadcast, Media, Social Media and Partnerships as well as TF1 (French n°1 TV channel, partner of the operation) and Secours populaire français (French main charity, helping underprivileged kids). Collected 10K participation on Social Media which allowed the invitation of 2500 underprivileged kids to the park and a 250K€ donation to the association.… and dancing on Main Street in front of thousands of guests for the Disneyland Paris’ 25th Anniversary Grand Celebration. Show less

Région De Paris , France

Accounts: Kellogg's (Miel Pops - Extra - Nutri-Grain, past Special K and All Bran), CNP Assurances (French leader in financial and people insurance) and Pfizer.Lead contact with clients; manage cooperation with partner and local agencies; highly involved in strategic planning and brand positioning. Key team member in campaign development and production at the European level, providing efficient competitive monitoring and analysis to the client and team.Some of my… Show more Accounts: Kellogg's (Miel Pops - Extra - Nutri-Grain, past Special K and All Bran), CNP Assurances (French leader in financial and people insurance) and Pfizer.Lead contact with clients; manage cooperation with partner and local agencies; highly involved in strategic planning and brand positioning. Key team member in campaign development and production at the European level, providing efficient competitive monitoring and analysis to the client and team.Some of my achievements:Successfully launched Nutri-Grain in continental Europe. Collaborated in the development of an integrated campaign including TV, radio, social and in-store activations: reached 15% market share after 3 months, main driver of the category growth.Renewed Miel Pops brand across Europe through TV, innovative print and a digital platform. Established Coeur variant and sustained brand growth in all markets.Repositioned CNP Assurances as a major insurance company in France. Developed an insightful brand purpose and produced a corporate campaign.Adapted the Special K new campaign idea in France and developed the creative work for the chocolate variant: TV, outdoor and in-store.Worked on a new brand positioning for Extra and produced an new TV campaign (France, Italy) Show less

Région De Paris , France

Supervised the development of a new pan-European campaign for EDF (French leader energy provider), coordinated 7 internal department on this ambitious project. Handled the product roll-outs of the corporate campaign for TV and print.Strengthened ERDF (French national company in charge of electricity network) brand positioning with the creation of a new TV spot and print ad.=Successfully launched a new stamp for La Poste (French national mail service) by identifying the right… Show more Supervised the development of a new pan-European campaign for EDF (French leader energy provider), coordinated 7 internal department on this ambitious project. Handled the product roll-outs of the corporate campaign for TV and print.Strengthened ERDF (French national company in charge of electricity network) brand positioning with the creation of a new TV spot and print ad.=Successfully launched a new stamp for La Poste (French national mail service) by identifying the right insight and produced effective in-store elements. Show less

Région De Paris , France

Collaborated in the redesign of GDF SUEZ (leader French gas provider) internal network. Daily coordination with clients and technical support.

Région De Hambourg , Allemagne

As part of the Nivea Visage International account team, developed and produced campaign for Europe and Middle-East. Reviewed and analyzed worldwide competitive to support brands strategies.

Région De Paris , France

Daily support to Valérie Rosso-Debord (Deputee). Led research on key discussion topics, wrote technical one-pager and drafted deputee’s speeches.

Master Degree, Communication And Political Sciences

Activities and Societies: Trésorière adjointe du BDE (2005-2006) Projet en collaboration avec le Goethe Institut: organisation d'un cycle.

Bachelor'S Degree, Communication, Finance, Advertising

Activities and Societies: Déléguée des étudiants en échange: représentation des étudiants auprès de la direction, organisation de la.

French Baccalauréat And German Abitur, Littérature, Philosophie, Histoire, Géographie, Baccalauréat L Mention Très Bien Et Abitur Allemand (Moyenne 1,1)

French-German high school program.