Anne-Michaëlle Leroy Email & Phone Number

Kortenaken, Be

Diegem

Diegem

Responsible for the TENA brand and its incontinence portfolio within the health & medical business unit of the Belgian organization. In charge of developing and implementing the local marketing plans and activities in line with the agreed BU marketing strategies. Secure successful product launches in the local market (driven by both global and regional decisions) aligned with global toolkits and in strong collaboration with the different internal stakeholders. In charge of securing our market… Show more Responsible for the TENA brand and its incontinence portfolio within the health & medical business unit of the Belgian organization. In charge of developing and implementing the local marketing plans and activities in line with the agreed BU marketing strategies. Secure successful product launches in the local market (driven by both global and regional decisions) aligned with global toolkits and in strong collaboration with the different internal stakeholders. In charge of securing our market share through different marketing activities in the 3 channels in which the BU is operational (pharmacy & MDS, nursing homes and hospitals). Provide the teams with valuable insights and competitor data aiming at continuous improvement and profitable growth. Show less

Perk, Vlaams-Brabant, Belgium

Founder of a small business aiming to inspire people to reduce their waste. Offering household essentials and beauty products, mainly bought from local artisans to support the 'shop local' mindset. Sharing of personal experience through both hands on and inspirational workshops. Creation of a brand and brand assets from scratch and promote the business mainly by attending local events and creating awareness on socials.Grow the brand to become the first Belgian online zero-waste… Show more Founder of a small business aiming to inspire people to reduce their waste. Offering household essentials and beauty products, mainly bought from local artisans to support the 'shop local' mindset. Sharing of personal experience through both hands on and inspirational workshops. Creation of a brand and brand assets from scratch and promote the business mainly by attending local events and creating awareness on socials.Grow the brand to become the first Belgian online zero-waste supermarket offering groceries in reusable containers. Mainly in charge of promoting the concept through various marketing activities (PR, events, socials, ...) and expanding the product range to meet our customers and prospects needs. Operations were run by my partner. Show less

Vilvoorde, Flemish Region, Belgium

Timely delivery of innovation, packaging, rationalisation and legal projects. Supervising the process from plan to implementation while aligning with the different stakeholders. Set up formal kick offs and follow up meetings with the different EU plants in partnership with Brand Management. Responsible for the entire pre-press process (from designbrief, artwork to litho and delivery) of new product introductions and product updates. Advisory role towards Marketing with regards to packaging and… Show more Timely delivery of innovation, packaging, rationalisation and legal projects. Supervising the process from plan to implementation while aligning with the different stakeholders. Set up formal kick offs and follow up meetings with the different EU plants in partnership with Brand Management. Responsible for the entire pre-press process (from designbrief, artwork to litho and delivery) of new product introductions and product updates. Advisory role towards Marketing with regards to packaging and artwork. Coordination of EMEA initiated packaging activities as well as relabeling projects in close collaboration with printers, third party suppliers and warehouses. Maintain a close collaboration with the different EU production sites and the Global organisation. Show less

Kallo

Middle management function and member of the MPP staff (Marketing, Products & Projects). In charge of developing value propositions and product positioning in the professional market (dealers and installers). Develop and roll out product launches, create marketing materials and selling tools for sales. 'Voice of Marketing' through client facing presentations. In charge of customer training (both internal and external), managing 1 direct report.

Kallo

Middle management function, responsibility for the entire plasterboard and accessories product portfolio. Portfolio management from A to Z: from research to product development to developing and executing the marketing strategy incl. market research, customer journey mapping, above and below the line communication. All in close collaboration with cross-functional teams.

Master Of Science - Ms, Business Administration, Management And Operations

Bachelor'S Degree, Business Management