Anne Neilan Email and Phone Number
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As an outsourced COO with a strong background in data and analytics, I bring over 10 years of expertise in sales, marketing, and customer service from leading FMCG companies like Coca-Cola and Danone. My mission is to help small to medium-sized businesses in Australia overcome growth challenges and achieve their full potential.In my career, I’ve honed my skills in transforming complex data into actionable insights and developing strategies that drive operational excellence and growth. My approach combines:* Operational Optimisation: Streamlining processes to enhance efficiency, reduce costs, and improve overall business performance.* Data-Driven Decision Making: Leveraging advanced data analysis to uncover opportunities, forecast trends, and make informed strategic decisions.* Strategic Planning: Crafting data-driven strategies that align with your business goals and adapt to market changes.* Sales and Marketing: Applying my experience in sales and marketing to boost brand visibility, optimize campaigns, and drive revenue growth.* Strong Team Leadership: Leading and motivating teams to achieve their best, fostering a collaborative environment that drives success.I work closely with businesses to take operational challenges off their plate, enabling owners to focus on what they do best—growing their business. Whether you need to refine your operations, leverage data for strategic advantage, or develop effective sales and marketing strategies, I’m here to provide the leadership and expertise you need.Let’s connect and explore how I can help your business thrive with a tailored approach to operational management and data analytics.
Divide By Zero
View- Website:
- dividebyzero.com.au
- Employees:
- 16
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Practice Director - MarketingDivide By ZeroSydney, Nsw, Au -
Founder And DirectorNeilan Digital Aug 2021 - PresentSydney, New South Wales, AustraliaWe help small businesses get more customers and increase sales by making marketing easier and more effective.While social media and websites are important, we take a holistic approach, using data and technology to save time and improve engagement with customers.We believe a data-driven marketing strategy will future-proof small businesses and set them up to survive in the digital age.Examples of the impact we have had on the small businesses we work with include:- increased social media engagement +1000%- increased email open rates +50-80%- saved 2 hours a week by automating manual tasks -
Founder And DirectorNew Path Digital Australia Dec 2018 - Jul 2021Sydney, AustraliaAt New Path Digital we work with clients to increase profit and find efficiency from digital transformation. We have expertise in eCommerce sales growth, Digital Marketing Strategy, Customer Experience, Customer Segmentation, Data and Analytics, and Marketing Technology.Our achievements include:- Increase social engagement for a service business by 1000%- Increased leads and website traffic for a plumbing business- Increased social engagement and membership for a health NGO- Written the digital audience development strategy for an online health organisation- Increased email open rates for a brick and mortar retailer by segmentation of their database- Increased efficiencies in brick and mortar retailers by automating manual tasks
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Marketing ConsultantRural Health Pro Jul 2020 - May 2021Connecting people and organisations who care about keeping rural communities healthy. -
ConsultantDividebyzero Aug 2019 - Apr 2020Sydney, AustraliaBreaking down the complexity of marketing technology and bringing together the wants and needs of all teams across an organisation. Delivering an end game of exceptional customer experiences through better systems and processes. -
Digital Channel Development ManagerDanone Nutricia Early Life Nutrition Apr 2016 - Nov 2018Sydney, AustraliaResponsible for Danone Australia Baby Formula related website and social platforms including eCommerce and brand sites.Responsibilities and Achievements:- Project lead for Digital Transformation initiatives.- Project lead for Customer Experience Transformation initiatives - persona definitions, customer journey mapping, user-centred design principles.- Project manager - Adobe Experience Manager, Adobe Campaign, Adobe Audience Manager implementation.- Development of B2C eCommerce strategic plan.- Launch of B2C eCommerce mumstore.com.au. Reduced operating costs and increased checkout conversion rate compared to previous sites.- Implementation of Agile project management methodology increasing speed to market and deployment rate.- Launch of nutriciacareline.com.au including personalised communications. Over-achieved traffic targets of first two months utilising paid search and Facebook campaigns. - Management of agencies based interstate and overseas. -
Business Development Manager, EcommerceDanone Nutricia Early Life Nutrition May 2015 - Apr 2016Sydney, AustraliaResponsibility for customer experience, development and maintenance of the ecommerce sales channel, encompassing owned B2C sites and the ecommerce platforms of key retail partners.Key Achievements:- Operational responsibility for 5 B2C ecommerce sites across Australia and New Zealand. - Content management for ecommerce sites – B2C and retailer sites.- Identification and deployment of site functionality changes. - Introduction of Customer experience improvements. - Increased site security to block exploitation by daigou buyers including address blocking and sophisticated order limits.- Improved fraud detection via SecurePay Payment Gateway, - Improved order processing time by deploying automated order entry from Magento to SAP.- Launch of mynutricia.com.au for Multiple Birth and Staff ordering – migrating orders from telephone/email to online, creating efficiencies in customer service team.- Establishment of strong stakeholder management routines with overseas development agency and global IS team.- Test and learn campaign with Coles Fly-Buys and Chemist Warehouse -
National Consumer Care ManagerCoca-Cola Amatil Jun 2013 - May 2015Sydney Area, AustraliaResponsibility for the strategy and operation of the National Consumer Care team at Coca-Cola Amatil.Responsibilities and Achievements: - Delivery of exceptional consumer experiences via improved processes, team capability and technology.- Increased Employee engagement by 20% in 12 months- Increased team efficiency, leading to reduced team costs -
Ebusiness Channel ManagerCoca-Cola Amatil Aug 2011 - Jun 2013Management of the B2B eCommerce function.Responsibilities and Achievements:- Operational responsibility for website administration, website and mobile app deployment.- Over site of website support team, EDI ordering support team, fax/email data entry team and Subway Telephone Account Management team.- Leadership of eCommerce team managers and team members; development and delivery of training and capability agenda for eCommerce.- Input into long term web development strategy.- Manage website usability testing and feedback surveys driving change to website design and usability.- Provision of monthly reporting and analytics, covering eCommerce sales results (value and volume), electronic ordering rates, website analytics.- Chairperson of website Governance Committee. -
E-Business AnalystCoca Cola Amatil Mar 2009 - Aug 2011Responsibility for the development of reporting and analytics function for newly launched B2B CCA website - mycca.com.au. Management of marketing and communications program to support the launch of mycca.com.au.Build and publish regular website reporting.Management of external digital agency for PPC campaign at mycca.com.au launch.Manage website usability testing and feedback surveys leading to changes to website design.Manage online and telesales campaigns to drive conversion of CCA customers to website ordering. -
ConsultantAnne Neilan Nov 2007 - Jun 2008Independent Web Analytics consultant specialising in Omniture implementations, the creation of dashboards for reporting and providing actionable insights into web user behaviour.Project management of Omniture implementations, Brand Tracking surveys, online customer feedback surveys. Ad hoc data analysis, traffic forecasting, keyword analysis and digital analytics training materials.Clients included, Virgin Money, travel.com.au/lastminute.com.au, Stella Travel.
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Marketing AnalystTravel.Com.Au/Lastminute.Com.Au Australia 2006 - 2007Responsible for website and digital marketing reporting to provide insights into website usability and digital marketing effectiveness. Responsible for providing industry research and insights to understand competitor activity. -
Marketing AnalystNrma Motoring & Services Nov 2004 - Jun 2005Analysis of website and email marketing performance. Creation of web analytics dashboards. Analysis of other marketing activity.
Anne Neilan Skills
Anne Neilan Education Details
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Joint Honours Economics And Econometrics -
Honours
Frequently Asked Questions about Anne Neilan
What company does Anne Neilan work for?
Anne Neilan works for Divide By Zero
What is Anne Neilan's role at the current company?
Anne Neilan's current role is Practice Director - Marketing.
What is Anne Neilan's email address?
Anne Neilan's email address is ne****@****ail.com
What is Anne Neilan's direct phone number?
Anne Neilan's direct phone number is (404) 676*****
What schools did Anne Neilan attend?
Anne Neilan attended University Of Sydney, University Of Sydney.
What skills is Anne Neilan known for?
Anne Neilan has skills like E Commerce, Web Analytics, Digital Marketing, Analytics, Mobile Applications, Email Marketing, Strategy, Management, Marketing, Customer Service, B2b, Online Advertising.
Who are Anne Neilan's colleagues?
Anne Neilan's colleagues are Ruby Rivera, 钱的诱, Dianne Mcintosh, Katherine Lazaro, Amber Hawke, Klara Teahan.
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