Anne Neilan Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

We help small businesses get more customers and increase sales by making marketing easier and more effective.While social media and websites are important, we take a holistic approach, using data and technology to save time and improve engagement with customers.We believe a data-driven marketing strategy will future-proof small businesses and set them up to survive in the digital age.Examples of the impact we have had on the small businesses we work with include:- increased social media engagement +1000%- increased email open rates +50-80%- saved 2 hours a week by automating manual tasks

Sydney, Australia

At New Path Digital we work with clients to increase profit and find efficiency from digital transformation. We have expertise in eCommerce sales growth, Digital Marketing Strategy, Customer Experience, Customer Segmentation, Data and Analytics, and Marketing Technology.Our achievements include:- Increase social engagement for a service business by 1000%- Increased leads and website traffic for a plumbing business- Increased social engagement and membership for a health NGO- Written the digital audience development strategy for an online health organisation- Increased email open rates for a brick and mortar retailer by segmentation of their database- Increased efficiencies in brick and mortar retailers by automating manual tasks

Connecting people and organisations who care about keeping rural communities healthy.

Sydney, Australia

Breaking down the complexity of marketing technology and bringing together the wants and needs of all teams across an organisation. Delivering an end game of exceptional customer experiences through better systems and processes.

Sydney, Australia

Responsible for Danone Australia Baby Formula related website and social platforms including eCommerce and brand sites.Responsibilities and Achievements:- Project lead for Digital Transformation initiatives.- Project lead for Customer Experience Transformation initiatives - persona definitions, customer journey mapping, user-centred design principles.- Project manager - Adobe Experience Manager, Adobe Campaign, Adobe Audience Manager implementation.- Development of B2C eCommerce strategic plan.- Launch of B2C eCommerce mumstore.com.au. Reduced operating costs and increased checkout conversion rate compared to previous sites.- Implementation of Agile project management methodology increasing speed to market and deployment rate.- Launch of nutriciacareline.com.au including personalised communications. Over-achieved traffic targets of first two months utilising paid search and Facebook campaigns. - Management of agencies based interstate and overseas.

Sydney, Australia

Responsibility for customer experience, development and maintenance of the ecommerce sales channel, encompassing owned B2C sites and the ecommerce platforms of key retail partners.Key Achievements:- Operational responsibility for 5 B2C ecommerce sites across Australia and New Zealand. - Content management for ecommerce sites – B2C and retailer sites.- Identification and deployment of site functionality changes. - Introduction of Customer experience improvements. - Increased site security to block exploitation by daigou buyers including address blocking and sophisticated order limits.- Improved fraud detection via SecurePay Payment Gateway, - Improved order processing time by deploying automated order entry from Magento to SAP.- Launch of mynutricia.com.au for Multiple Birth and Staff ordering – migrating orders from telephone/email to online, creating efficiencies in customer service team.- Establishment of strong stakeholder management routines with overseas development agency and global IS team.- Test and learn campaign with Coles Fly-Buys and Chemist Warehouse

Sydney Area, Australia

Responsibility for the strategy and operation of the National Consumer Care team at Coca-Cola Amatil.Responsibilities and Achievements: - Delivery of exceptional consumer experiences via improved processes, team capability and technology.- Increased Employee engagement by 20% in 12 months- Increased team efficiency, leading to reduced team costs

Management of the B2B eCommerce function.Responsibilities and Achievements:- Operational responsibility for website administration, website and mobile app deployment.- Over site of website support team, EDI ordering support team, fax/email data entry team and Subway Telephone Account Management team.- Leadership of eCommerce team managers and team members; development and delivery of training and capability agenda for eCommerce.- Input into long term web development strategy.- Manage website usability testing and feedback surveys driving change to website design and usability.- Provision of monthly reporting and analytics, covering eCommerce sales results (value and volume), electronic ordering rates, website analytics.- Chairperson of website Governance Committee.

Responsibility for the development of reporting and analytics function for newly launched B2B CCA website - mycca.com.au. Management of marketing and communications program to support the launch of mycca.com.au.Build and publish regular website reporting.Management of external digital agency for PPC campaign at mycca.com.au launch.Manage website usability testing and feedback surveys leading to changes to website design.Manage online and telesales campaigns to drive conversion of CCA customers to website ordering.

Independent Web Analytics consultant specialising in Omniture implementations, the creation of dashboards for reporting and providing actionable insights into web user behaviour.Project management of Omniture implementations, Brand Tracking surveys, online customer feedback surveys. Ad hoc data analysis, traffic forecasting, keyword analysis and digital analytics training materials.Clients included, Virgin Money, travel.com.au/lastminute.com.au, Stella Travel.

Responsible for website and digital marketing reporting to provide insights into website usability and digital marketing effectiveness. Responsible for providing industry research and insights to understand competitor activity.

Analysis of website and email marketing performance. Creation of web analytics dashboards. Analysis of other marketing activity.

Bachelor'S Degree, Joint Honours Economics And Econometrics

Bachelor Of Economics (Honours), Economics And Econometrics, Honours