Anne-Rika Van Jaarsveld Email & Phone Number

As a Product Marketing Manager, I serve as the conduit between Product and Marketing, fostering a symbiotic relationship for successful business outcomes. Currently my product portfolio consists of Managed Hosting, Domains and Dedicated Servers.In the dynamic tech domain, understand your audience is where the magic happens. I collaborate closely with Product Managers (PMs) and Product Owners (POs), delving into the intricacies of our customers and the market. On a day-to-day basis, my role involves leveraging comprehensive insights into the product, market dynamics, customer behavior, and competitive landscape. This forms the bedrock for continual exploration, seeking avenues to enhance marketing strategies and provide additional value to customers and the tech landscape. While the product team ask, "Does this product solve the customers' problem?" I ask, "How do I let the right customer know that we're solving a problem for them?"I work along a variety of other specialists, working together to develop and bring to life product-specific marketing collateral. My day-to-day skills include a blend of: Market Research | Product Positioning | Marketing Strategy | Product Strategy | Customer Understanding | Cross-Functional Collaboration | Data Analysis | Go-to-Market (GTM) Strategy | Project Management | Competitive Analysis | Digital MarketingDue to my creative background, I also bring the following skills to my role at xneelo: Content Development | Paid media strategy | Creative direction | Creative & content briefing