Annessa Morley Email & Phone Number

Focus on strategic communications for global audience including employees, sales force and vendors. Assist with global employee communications including weekly enewsletter, product releases and announcements. Responsible for editorial planning, scheduling and writing. Advise and strategize with global security team on special projects including pilot, launch and comms plan for new global security command center and employee notification program.

Detroit

As the Executive Director of the WSU Alumni Association and the Senior Director of Alumni Relations, I built and led a multi-disciplinary team in the strategic planning, creation, delivery, and maintenance of a comprehensive suite of alumni programs, communications, services, and volunteer opportunities meant to enhance philanthropic support and engagement for a body of more than 300,000 alumni. I also served as Executive Director and Treasurer of the WSU Alumni Association, managing all budgetary operations of separate 501 (c)(3) association and governance of volunteer Board of Directors. • Established and managed the university central office of Alumni Communications. Directed designers, social media and content experts in 3,000 campaigns annually. Developed highly sophisticated cross-channel integrated strategies to deliver messages to segmented audiences across print, digital, video, social media and web channels.• Directed a team of 19 in a wide array of local and national activities with a focus on ROI in engagement, communication, volunteer management and pipeline development. Responsible for hiring, performance management, and professional development and retention of staff. • Responsible for all public relations and communication strategies with external stakeholders including alumni, media, government, corporate, foundation and community members.

Leveraged my expertise in storytelling, content strategy, and publications as the Publisher and Executive Editor of Wayne State Magazine, showcasing the achievements, research, and impact of the university and its alumni. Under my leadership, the magazine won multiple CASE Gold Awards at the regional and international levels. CASE Awards History2023 Gold Best Alumni Magazine, CASE Circle of Excellence Awards (international)2023 Gold Best Alumni Magazine, CASE Best of District V Awards2022 Gold Best Alumni Magazine, CASE Best of District V Awards2022 Gold Best Alumni Magazine, CASE Circle of Excellence Awards (international)2021 Gold Best Alumni Magazine, CASE Circle of Excellence Awards (International)2019 Bronze Best Alumni Magazine, CASE Circle of Excellence Awards (International)2018 Silver Best Alumni Magazine, CASE Circle of Excellence Awards (International)

Ann Arbor, Mi

Led all marketing and public relations strategies including: recruitment, enrollment and retention management, brand visibility, website, social media, publications, media relations and internal communications.Created and managed all advertising campaign, including digital, radio and outdoor. Chief strategist for all internal and external communications.

Ten years of leadership in corporate healthcare marketing with agency-client structure.Develop detailed strategic plans to boost market share for individual service lines, hospitals, physician group, as well as advance corporate image/brand management.

Mfa, Advertising

Ba, Journalism