Ann Herrick Email & Phone Number

Kansas City, MO, US

Kansas City, Missouri, United States

Kansas City Metropolitan Area

Hired by CEO/Founder to build a 3-year direct to consumer business model.-Developed and implemented a business plan that delivered 3x sales growth in first 6 months for AreYouGame.com.-Launched a new consumer-friendly eCommerce website on Shopify.-Led implementation of search engine optimization (SEO) strategy, inclusive of content strategy, interlinking.

Kansas City, Missouri Area

Appointed to this high-profile executive position to develop strategic marketing vision for seamless retail (Hallmark Gold Crown Stores and Hallmark.com). Designed and led new digital, social and local marketing organization team of 15 marketing professionals. Served on the President of Retail’s leadership team with VP of eCommerce, VP & GM of Sales &.

• Key member of a senior executive team that rebranded and repositioned a 100-year-old company that is one of the most recognized and respected brands in the world. Harvested insights to formulate strategic plans to.
• “Tell Them” TV spot supporting greeting cards: Listed as #6 in Ad Age’s top 10 holiday ads.
• “Kitchen Sink” TV spot supporting greeting cards: Listed in Ad Age as #1 most liked ad of the holiday.
• "Active Duty” TV spot supporting recordable storybooks: Listed in Ad Age as #4 most liked ad of the year.

Crafted comprehensive media strategies to determine mix for all product lines and channels of distribution. Managed budget and created plans for television, radio, print, digital, e-mail marketing, event marketing, direct mail, in-store promotions, off-premise events, and marketing partnerships. Analyzed campaigns to ensure positive ROI and year-over-year.

• Planned a comprehensive marketing program that focused on strategic alliances with musical artists to promote the company's greeting card line. Developed a strategy to support company's transition to licensed.
• James Taylor: Produced the artist's first-ever Christmas album negotiated exclusive two-year agreement.
• Martina McBride: Produced an original Valentine's Day-themed album.
• Other artists included George Strait, Michael Bublé, Josh Groban, Barry Manilow and the Beach Boys.Transformation required licensing contract negotiations, product development, pricing, inventory management, P&L.

Leveraged Hallmark brand assets (stores, marketing, and product) to launch Hallmark’s branded cable channel with focus on growth in viewership, distribution, cable affiliate and advertiser value.Resulted in Channel ranking in the Top 10 cable networks in household ratings and 17 MM new viewers.

Established and negotiated partnerships with nationally recognized corporations and organizations to develop products, integrated promotional programs, marketing campaigns, merchandising strategies, and distribution plans. Leveraged the full breadth of the company's properties and formed many successful alliances, including Susan G Komen, the Walt Disney.

Developed and executed Hallmark's first integrated national promotion with two hot licensed properties. Included partnership development, overseeing product development, inventory management and all marketing (national advertising, public relations, promotions and merchandising)Developed and executed consumer events to launch Hallmark's Fresh Ink Card line.