Anni C. Email & Phone Number

Singapore

• Managed a rich portfolio of established brands such as Puma, Bata, Sk Jewellery, Love & Co, Young hearts, Sorella, Moneymax and etc.• Strategized yearlong budget with key brands and customized e-commerce strategy suited for each brand to drive optimal sales and results• Continuously secured key brands on brands partnership packages through 2019-2021, with more than 100 brand packages sold• Conceptualized and executed the launch of IMM E-Mall, the first virtual mall on Shopee. Saw more than 6x uplift in sales for participating brands due to timely deployment of campaigns and activations

• Develop new business opportunities with employers/partners to secure enrolment numbers for our training programmes and collaboration opportunities for ACI• Promote ACI programmes to various target audiences including members of the public, Institutes of Higher Learning (IHL) students and industry• Recruitment of prospects into F&B industry including school leavers, mid-career conversion, individuals re-joining workforce• Marketing/Outreach to targeted customers through various event and media platforms• Design marketing collaterals & manage various social medias

Singapore

Sale Acquisition• Identify good merchants and acquire them onto the platform • Execute sales and marketing strategies to drive transaction numbers and revenueRelationship Management• Manage sellers’ accounts by setting targets via joint-business planning• Liaise with internal teams such as Category Management team, marketing team as well as product team for successful campaign executionReporting• Generate reports for close monitoring and analysis (e.g. weekly category growth report, JBP) Content Curation• Review product assortment and offerings to ensure that it is in line with category's strategy• Secure exclusive partnerships (i.e. exclusive product launches, sponsorships and exciting mechanics) for key campaigns such as 9.9/11.11

Singapore

•Involved in the planning process of workforce policies such as SkillsFuture Credit•Worked with other divisions and conducted a research project on the Earn and Learn Programme•Analysis of data for research purposes• Performed administrative and clerical tasks including crafting mails to the board

Bachelor Of Arts (B.A.), Economics

Activities and Societies: NTU Hall of Residence 4 Charity Organisation Committee, Overseas Community Involvement Programme Committee.

Summer Studies, European Business And Economics Program

Education record