Anni C. Email & Phone Number

• Managed a rich portfolio of established brands such as Puma, Bata, Sk Jewellery, Love & Co, Young hearts, Sorella, Moneymax and etc.
• Strategized yearlong budget with key brands and customized e-commerce strategy suited for each brand to drive optimal sales and results
• Continuously secured key brands on brands partnership packages through 2019-2021, with more than 100 brand packages sold
• Conceptualized and executed the launch of IMM E-Mall, the first virtual mall on Shopee. Saw more than 6x uplift in sales for participating brands due to timely deployment of campaigns and activations

• Develop new business opportunities with employers/partners to secure enrolment numbers for our training programmes and collaboration opportunities for ACI
• Promote ACI programmes to various target audiences including members of the public, Institutes of Higher Learning (IHL) students and industry
• Recruitment of prospects into F&B industry including school leavers, mid-career conversion, individuals re-joining workforce
• Marketing/Outreach to targeted customers through various event and media platforms
• Design marketing collaterals & manage various social medias

Singapore

• Sale Acquisition
• Identify good merchants and acquire them onto the platform
• Execute sales and marketing strategies to drive transaction numbers and revenueRelationship Management
• Manage sellers’ accounts by setting targets via joint-business planning
• Liaise with internal teams such as Category Management team, marketing team as well as product team for successful campaign executionReporting
• Generate reports for close monitoring and analysis (e.g. weekly category growth report, JBP) Content Curation

Singapore

• Involved in the planning process of workforce policies such as SkillsFuture Credit
• Worked with other divisions and conducted a research project on the Earn and Learn Programme
• Analysis of data for research purposes
• Performed administrative and clerical tasks including crafting mails to the board

Bachelor Of Arts (B.A.), Economics

Activities and Societies: NTU Hall of Residence 4 Charity Organisation Committee, Overseas Community Involvement Programme Committee.

Summer Studies, European Business And Economics Program

Education record