Anni Pyhäjoki Email & Phone Number

Helsinki, Fi

Helsinki, Uusimaa, Finland

In this role, my key responsibilities include:- Ownership of leading content and SEO strategy and process.- Developing and executing content strategy aligned with business goals.- Supporting the creation of product content to ensure consistency.- Writing compelling copy for the website, as well as paid and organic campaigns- Create impactful customer stories that highlight real-world success.

Helsinki, Uusimaa, Finland

Howspace is an AI-powered online collaboration platform. By bringing facilitation methods to a digital environment, it delivers increased involvement, engagement, and sustained impact in both learning programs and change initiatives at scale. In my role as a Growth Marketing Specialist, I'm supporting growth and go-to-market strategies in international markets. I utilize my expertise in SEO to drive traffic and improve website performance. As a part of my job, I'm also conducting customer interviews and case studies to gather insights and create compelling content that resonates with the target audience.

Helsinki Area, Finland

Icebreaker.vc invests €150-800k in Finnish, Swedish and Estonian companies at idea, angel and seed stages. Hundreds of community members offer you a network of potential team members, clients, and advisors.In my role at Icebreaker.vc, I supported over 70 portfolio companies with all activities related to marketing. My responsibilities included content planning and production, PR, social media management - both paid and organic, email marketing, web analytics, SEO/SEM, communications, GH Internship program operations, as well as reporting and administrative tasks. Through my efforts, I was able to successfully contribute to the growth and success of these companies and gained extensive experience in all aspects of marketing.

Helsinki Area, Finland

In my role as a growth marketing intern, I had an opportunity to work with a variety of early-stage SaaS startups in Finland, Sweden and Estonia. My main responsibility was helping the portfolio companies to solve marketing-related problems by identifying the bottlenecks of growth in every stage of the funnel. By constant prioritization and optimization, I was aiming to find growth processes that can be scaled and automated.Main areas of focus included but were not limited to:- Web analytics- A/B testing- Planning and executing marketing campaigns- SEO/SEM- Conversion rate optimization- Copywriting

Stockholm, Sweden

- Planning and executing paid social campaigns- SEM- SEO- Website conversion optimization- Content planning and production- Coordinating Product Hunt launch

Edinburgh, United Kingdom

My master’s studies in Edinburgh have provided me with specialist knowledge in marketing through the courses, seminars and conferences. I’ve gained skills in critical thinking and analysis, using data to solve problems and working collaboratively with people from different cultures. I’ve also gained experience in dealing with complex issues and making informed decisions based on incomplete information and being a self- motivated and -driven learner.Key courses: Marketing Decision Analysis, Marketing Research, Consumer Behaviour, Understanding Brands, Marketing Applications, International Marketing Strategy, Marketing CommunicationsCourse assignments included a range of comprehensive client projects such as:- A one-year marketing plan for Scottish Book Trust- Marketing research proposal for Wallscope - Dynamic Data Discovery- Brand audit and strategy for Craig Banks TailoringI also carried out an independent research project, my master’s dissertation, where I investigated brand experience and user experience in a digital environment. My research project was conducted using quantitative research and data analysis, through which I improved my knowledge about data analysis and how to effectively analyse data to ensure the best possible outcome.

Helsinki Area, Finland

Helsinki Area, Finland

In my 2-month internship in Carelia Wines, I got to be a part of all day-to-day operations of the company, such as composing orders and accepting shipments, stock management, accepting customer orders and composing delivery notes, composing tenders for Alko and updating product information on the website.My experience in Carelia Wines gave me a thorough overview of the daily operations in a wine importing company. I gained knowledge about wines as well as the Finnish legal system concerning alcohol importing. I also improved my skills in multitasking and teamwork.

Master Of Science - Msc, Marketing

Graduated with Merit Master’s Dissertation: Online branding and User Experience: A Conceptual Framework of Online Brand Experience Key.

Bachelor Of Hospitality Management, Restaurant/Food Services Management

Through my undergraduate studies in hospitality management, I developed a solid understanding of customer-oriented and profitable.